Low-sodium foods have become an important part of consumer habits in the country. The educated population of the country is much more emphasizing on the use of health-conserving products due to their transforming lifestyles. The patients suffering from acute hypertension in Germany are increasingly opting for food and beverage products that claim to be low in sodium content, and the German Federal Institute for Risk Assessment has called for a reduction in the salt content in processed foods as an action against the risk of hypertension. Moreover, the use of table salt that has less sodium component is being encouraged in the country, to reduce the chances of electrolyte imbalance condition among the local population.

Germany dominates the European sodium reduction ingredients market, with its major share in the mineral salts market. The global retail players, such as Nestle and Unilever, are widely incorporating these mineral salts, especially potassium chloride as a salt reducing ingredient. Additionally, these companies are pleading to the regulatory body to allow it to be labeled as potassium salt within the European Union, as it will indicate the consumers the higher potassium level in the product without discouraging the purchase based on low consumer acceptability of the ingredient. This will also cater to the continuous sodium reduction efforts of the European food industry.