Vietnam Floriculture Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Vietnam Floriculture Market Trends and Insights

Favorable Climatic Diversity Along Latitudinal Stretch

Vietnam's geographical location between 8°N and 23°N latitude creates diverse growing conditions across its highlands, deltas, and coastal plains, enabling year-round flower cultivation. The city of Da Lat, at an elevation of over 1,200 meters, produces temperate flowers like roses and chrysanthemums, while lower regions grow tropical varieties such as orchids and anthuriums. This diversity allows Vietnam to meet varying market demands from Japan and Korea throughout the year. The elevation differences extend flowering periods by up to 40%, increasing annual production volumes and reducing seasonal price fluctuations. The varied climate also distributes weather-related risks, particularly benefiting small-scale farmers who rely on specific harvest periods for income. Research from UC Davis indicates that utilizing multiple growing zones enables at least two additional production cycles annually for select flower species^{[2]Source: UC Davis Postharvest Research and Extension Center, “Anthurium, Flamingo Flower,” POSTHARVEST.UCDAVIS.EDU}.

Growing Bilateral Flower Trade Agreements

The UK-Vietnam Free Trade Agreement's tariff-free status reduces landed costs for cut flowers. The Association of Southeast Asian Nations' rules of origin decrease customs processing times, giving Vietnamese roses an advantage over Thai and Malaysian competitors. These trade agreements help Vietnam's flower market access premium buyers who prioritize quality, consistency, and ethical sourcing. According to exporters, a 5% reduction in logistics costs increases gross margins by 2%, enabling investments in eco-friendly packaging and extended cold storage, which helps maintain product quality upon delivery^{[3]Source: Vietnamese Embassy in the United Kingdom, “Long-Term Benefits from Vietnam-UK Free Trade Agreement,” VNEMBASSY-LONDON.MOFA.GOV.VN}.

Expansion of Cooled-Chain Logistics Corridors

The upgraded Lien Khuong Airport, with its 20,000 metric tons annual cargo capacity, and the new expressway between Da Lat and Ho Chi Minh City have reduced transit time by 50%. The improved infrastructure, combined with strategically placed cold storage facilities and temperature-controlled trucks equipped with data loggers, has minimized temperature fluctuations that previously reduced flower vase life by three days. Field testing demonstrates that maintaining temperatures between 12.5-15°C extends anthurium vase life by up to 50%, resulting in decreased waste and improved grade retention for exporters.

Increasing Government Subsidies for Greenhouse Modernization

The Vietnamese government promotes greenhouse modernization in floriculture through research grants and technology initiatives, as part of its broader strategy to develop sustainable, technology-driven agriculture. The State Bank of Vietnam introduced a 100,000 billion VND (USD 4.17 billion) concessional credit line in April 2025 for agricultural technology investments. The credit line covers up to 70% of equipment costs for LED lighting, drip irrigation, and climate-control software. Farms implementing Dutch hybrid greenhouses reported a 50% reduction in power consumption and a 25% increase in Grade A stems, enhancing Vietnam's position in premium flower export markets^{[4]Source: State Bank of Vietnam, “Agricultural Credit Programs and Policies,” SBV.GOV.VN}.

Volatile Sea-Freight Rates on the Ho Chi Minh–Osaka Route

Reefer container costs fluctuate up to 50% between quarters, impacting exporter margins significantly. The perishable nature of flowers necessitates immediate shipment regardless of price conditions. Air freight, as an alternative transport method, costs twice as much per stem. Vietnam's flower export volumes remain insufficient for carriers to offer annual contract rates that could stabilize costs. The fluctuating global freight rates and high shipping costs reduce profit margins for Vietnamese flower exporters.^{[5]Source: Vietnam Maritime Administration, “Shipping and Logistics Statistics,” VINAMARINE.GOV.VN}.

Rising Incidence of Pest Infestations

Higher temperatures and humidity levels create optimal conditions for pests like thrips and mites, as well as fungal diseases. Increasing regulations on conventional pesticides in major export markets necessitate growers to implement integrated pest management practices. However, small-scale farmers often lack the resources to effectively monitor and promptly respond to pest issues when using biological control agents. Severe pest infestations can eliminate an entire season's profits, making pest management challenges a significant factor limiting market growth.

Segment Analysis

By Flower Type: Rose Retain Dominance Drives Export Growth, Orchids Rises

Roses accounted for 29.3% of the Vietnam floriculture market share in 2024. Da Lat producers utilize the region's cool night temperatures to grow roses with thicker petals, meeting Japanese import preferences. Greenhouse-based continuous harvest cycles enable consistent supply and higher prices during peak seasons, particularly Valentine's Day and White Day. The market for roses is projected to expand as growers implement LED lighting systems, which reduce energy costs by 50% and enable an additional growth cycle annually, increasing revenue per square meter.

The orchid segment is growing at a 5.3% CAGR during the forecast period, driven by Korean and Australian demand for tropical varieties with strong stems and intense colors. Phalaenopsis orchids command farm-gate prices three times higher than standard roses, offsetting transportation costs. Collaboration with Dutch propagators has improved tissue-culture production, enabling the delivery of small, flowering potted plants to retailers. Chrysanthemums and carnations maintain stable market positions through domestic festival demand, while lilies serve the hotel landscaping segment. Advanced cooling systems and post-harvest treatments that improve flower longevity maintain export quality standards across all varieties in the Vietnam flower market.

Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Lam Dong province serves as the center of Vietnam's flower market. According to the World Bank, the region maintains over 9,000 hectares of greenhouse facilities, producing approximately 150 million cut stems annually, with 50% designated for export markets. Infrastructure improvements, including new expressways and an airport freight terminal, have reduced product deterioration and enabled direct air shipments to Northeast Asian markets.

According to the Department of Agriculture and Rural Development, Dong Thap province cultivates 2,735 hectares of ornamental plants, yielding 12 million products per year. Sa Dec City maintains traditional expertise in pot plant cultivation, while Cao Lanh specializes in orchid production. These production clusters benefit from shared resources, including input supplies and training programs, which help distribute market risks across different geographical locations.

Northern regions, including Thanh Hoa, are transitioning from rice cultivation to flower production, utilizing basic plastic tunnel structures and drip irrigation systems. Producers now reach urban consumers directly through social media platforms, reducing distribution intermediaries. The State Bank provides targeted credit facilities to these developing areas, expanding the national production base and diversifying seasonal availability.