Market Size of europe sports drinks Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 2.98 Billion |
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Market Size (2030) | USD 4.36 Billion |
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Largest Share by Soft Drink Type | Isotonic |
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CAGR (2024 - 2030) | 6.51 % |
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Largest Share by Country | Spain |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Sports Drinks Market Analysis
The Europe Sports Drinks Market size is estimated at 2.98 billion USD in 2024, and is expected to reach 4.36 billion USD by 2030, growing at a CAGR of 6.51% during the forecast period (2024-2030).
2.98 Billion
Market Size in 2024 (USD)
4.36 Billion
Market Size in 2030 (USD)
5.20 %
CAGR (2018-2023)
6.51 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
56.40 %
value share, Isotonic, 2023
Benefits of isotonic drinks which contains ingredients such as water, carbohydrate, and electrolytes which restores fluid and electrolyte homeostasis are led the growth.
Fastest-growing segment by Soft Drink Type
8.32 %
Projected CAGR, Hypertonic, 2024-2030
Rising demand among youth population engaged in gyms, as hypertonic drinks contains high levels of carbohydrate and glycogen in order to provide maximum energy uptake.
Leading Market Player
35.64 %
market share, PepsiCo, Inc., Inc.
The company is innovating its products with launch of new product Gatorade Fit which is an electrolyte with no added sugar, artificial flavors, sweeteners & colors.
Largest Segment by Country
28.24 %
value share, Spain, 2023
Increased consumers participating in the sports and recreational activities in the country along with rising preferences for health and wellness products fueling the sales.
Fastest-growing segment by Country
9.79 %
Projected CAGR, Turkey, 2024-2030
Consumers inclination towards health beverages with continous product development happening influenced the consumer choice in the segment, driving sports drinks sales.
Rising fitness enthusiasts boosting the growth of the sports drinks market in Europe
- The sports drinks industry has witnessed a consistent growth rate, with a CAGR of 7.06% between 2018 and 2023. This growth can be attributed to the rising number of fitness enthusiasts in the market. As of 2023, Europe boasted a staggering 63.1 million members actively engaging in fitness, spread across 63,830 health and fitness clubs. On average, in a given week, 20% of Europeans exercised for up to 2.5 hours, 14% for 2.5 to 5 hours, and 18% for over 5 hours.
- In 2023, isotonic drinks emerged as the dominant segment. These drinks are particularly favored by individuals involved in intense sports activities. Notably, 38% of Europeans engage in sports or exercise at least once a week, while 17% exercise less frequently. Isotonic sports drinks play a crucial role in replenishing electrolytes and fluids lost during physical activity. Given the growing consumer preference for isotonic drinks, this segment is projected to witness a sales value growth of 7.96% during the 2025-2027 period.
- Hypertonic drinks are poised to exhibit the highest growth rate, with a projected CAGR of 9.94% by value during 2024-2030. These drinks are particularly popular among endurance athletes like long-distance runners and cyclists, who rely on them for a quick energy and electrolyte boost during prolonged exercise. In 2022, England alone saw a participation of 5.97 million in running events. Looking ahead, sporting events, including marathons and triathlons, are expected to witness growth, further fueling the demand for hypertonic drinks, which are often provided as part of race support.
Understand The Key Trends Shaping This Market
The market for low-sugar sports drinks is witnessing growth, driven by increasing consumer demand
- In 2023, the European sports drinks market witnessed a CAGR of 14.5%, outpacing the previous year's figures. This surge can be attributed to the region's fast-paced lifestyles and a growing preference for healthier diets. Consequently, there has been a notable increase in demand for on-the-go functional beverages, with sports drinks leading the pack. These beverages, available in bottles, cans, and tetra packs, offer convenience and are particularly favored by the working population.
- Germany emerged as the frontrunner in sports drink sales in Europe in 2023. The country's health-conscious consumers are increasingly seeking sports drinks with lower sugar content, natural sweeteners, and added health benefits like antioxidants. Responding to this demand, several manufacturers in Germany have introduced a range of sugar-free sports drink options. This strategic move paid off, with sports drink sales in Germany witnessing a significant 24% surge from 2020 to 2023.
- The United Kingdom follows closely as the second-largest market for sports drinks in Europe. Projections indicate a 21.1% sales value growth for sports drinks in the UK by 2027, compared to 2023. This growth is fueled by the rising popularity of sports nutrition products in recent years. As a testament to this trend, sports drinks are increasingly occupying prime shelf space in stores, with a focus on products that promote consumer health. Notably, sports drinks have gained significant traction among children, who consume them both socially and during physical activities. A survey in 2022 revealed that 89.4% of children aged 12-14 reported consuming sports drinks at least twice a week.
