Europe Sourdough Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Europe Sourdough Market is segmented by Application (Bread and Buns, Pizza Bases, Cakes, and Other Applications), End User (Industrial Bakeries, Foodservice, and Retail), and Geography (Spain, United Kingdom, Germany, France, Italy, Russia, and the Rest of Europe). The market size and values in (USD Million) during the forecasted years for the above segments.

Europe Sourdough Market Size

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Europe Sourdough Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 1.32 Billion
Market Size (2029) USD 1.77 Billion
CAGR (2024 - 2029) 5.84 %
Market Concentration Low

Major Players

Europe Sourdough Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Sourdough Market Analysis

The Europe Sourdough Market size is estimated at USD 1.32 billion in 2024, and is expected to reach USD 1.77 billion by 2029, growing at a CAGR of 5.84% during the forecast period (2024-2029).

Despite growing at a relatively sluggish pace, baked goods continue to offer growth opportunities for manufacturers and retailers in Europe, thereby driving the sales of the European sourdough market. After the pandemic, people are more aware of their health and nutrition and prefer organic and nutritious products. Due to urbanization and the fast lifestyle in European countries, people prefer their food to be more healthy. These are all the factors that are driving the market studied in a better way.

Moreover, the strong performances of bread and pastries in the European region demonstrate that shoppers are seeking variety to meet their need for different meals and snacks throughout the day. Therefore, European customers are increasingly moving toward new and healthier bakery preparations, leading to an increase in preference for sourdough bread. Sourdough bread is one of the largest market segments in Europe when compared to the rest of the world. Its sales are expected to increase due to its growing popularity in the foodservice sector. There is also an increase in sales in the retail sector in the form of bread, pizza base, and others.

Europe Sourdough Market Trends

This section covers the major market trends shaping the Europe Sourdough Market according to our research experts:

Preference for Healthy Food and Beverage Driving the Sourdough Demand in Europe

Sourdough has properties of both prebiotics and probiotics. The presence of prebiotics in sourdough makes make it easier to digest than many other pieces of bread, and the presence of probiotic cultures have shown to increase vitamin and mineral absorption. Though probiotics themselves do not survive the baking process in sourdough, the lactic acid bacteria produced during fermentation remain and provide benefits. The presence of lactic acid bacteria in sourdough has also been shown to contain antioxidant benefits, thus safeguarding the body against illness. As a result of the wellness and health trends going on these days, the market players are producing innovative organic ingredients. For example, in 2021, Ernst Bocker GmbH & Co. KG produced two active ingredients, i.e., Bocker organic AvtiVivo Wheat and Bocker organic ActiVivo Rye. These sourdoughs are made to produce good quality baked products.

These factors can increase consumption in Europe, as consumers have started to increase the usage of products that are beneficial for their overall health. Moreover, one slice of sourdough has more protein than an egg, making it a perfect protein intake rather than an egg. This supports the growing trend of vegan diets in the European region. Moreover, in February 2021, the European trade association representing the bakery, patisserie, and confectionery ingredients manufacturers launched a campaign to promote sourdough and inform consumers about this fascinating ingredient.

Europe Sourdough Market: Healthy Food and Beverage Market, Consumer Preference of healthy food, Share (%), in Europe, 2021

Increasing Application and Use of Sourdough Bread in United Kingdom

Over the past few years, the sales and applications of sourdough bread in Europe have increased, with Britain being one of the largest users of the same. Many companies use sourdough in their production process. Companies form mergers and acquisitions to strengthen their portfolio as well as to produce high-quality baked goods. For instance, in June 2022, Lotus Bakeries acquired Peter's Yard, a British sourdough company that produces healthy and delicious sourdough crackers made only from natural ingredients.

With the growing popularity of the age-old breakfast and brunch eating culture among consumers in the country, the market studied is registering growth. Bread made from sourdough is considered the best bread to be eaten for brunches. It is flavorsome with a better texture and retains its structure perfectly when served with classic brunch foods, such as poached eggs, mashed avocado, or roast tomatoes. Considering the development and requirement of sourdough in European countries, the market players are increasing their production according to the market requirement. For instance, in April 2022, International bakery specialist Aryzta doubled its production capacity for sourdough and specialty bread in the United Kingdom and Ireland.

Europe Sourdough Market: Manufacture of Bakery and Farinaceous Products HOME (m), (2018-2021)

Europe Sourdough Industry Overview

The European sourdough market is a competitive market, with players such as Bread Bread Bakery Ltd, Riverside Sourdough, Real Bread, and Food Company. The majority of companies operating in the market are small-scale companies that offer products for sale in local retail stores or to be applied by the cafes and restaurant owners in the food-making process in Europe. Product innovation and differentiation were some of the most employed strategies by key players to gain a competitive edge in the industry.

Europe Sourdough Market Leaders


  2. Riverside Sourdough

  3. Real Bread and Food Company

  4. The Bread Factory Limited

  5. Portland French Bakery

*Disclaimer: Major Players sorted in no particular order

Europe Sourdough Market Concentration
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Europe Sourdough Market News

  • August 2022: The Puratos Group partnered with Shiru, an ingredient company, to explore sustainable plant-based protein ingredients for baked goods.
  • January 2022: The Puratos Group announced the acquisition of Profimix, a key supplier of improvers, bakery mixes, and confectionery items based in Province, the Czech Republic. The purpose of this acquisition is to produce health and well-being products for consumers.
  • January 2021: The Puratos Group announced a collaboration with EverGrain, a sustainable plant-based barley ingredients company, in order to develop nutritious products for the bakery industry.

Europe Sourdough Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions and Market Definition

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Application

      1. 5.1.1 Bread and Buns

      2. 5.1.2 Pizza Bases

      3. 5.1.3 Cakes

      4. 5.1.4 Other Applications

    2. 5.2 End User

      1. 5.2.1 Industrial Bakeries

      2. 5.2.2 Foodservice

      3. 5.2.3 Retail

    3. 5.3 Geography

      1. 5.3.1 Spain

      2. 5.3.2 United Kingdom

      3. 5.3.3 Germany

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Positoning of the Players

    3. 6.3 Company Profiles


      2. 6.3.2 Riverside Sourdough

      3. 6.3.3 Real Bread and Food Company

      4. 6.3.4 The Bread Factory Limited

      5. 6.3.5 Portland French Bakery

      6. 6.3.6 Ernst Bocker GmbH & Co. KG

      7. 6.3.7 IREKS GmbH

      8. 6.3.8 Puratos Group

      9. 6.3.9 Aryzta

      10. 6.3.10 Lotus Bakeries

    4. *List Not Exhaustive

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Europe Sourdough Industry Segmentation

Sourdough is naturally leavened bread and does not use commercial yeast to rise. Sourdough bread acts as a prebiotic, which means that the fiber in the bread helps feed the 'good' bacteria in the intestines.

The market is segmented on the basis of application, end user, and geography. The European sourdough market is segmented by application into bread and buns, pizza bases, cakes, and other applications. By end user, the market is segmented into industrial bakeries, foodservice, and retail. By geography, the market is segmented into Spain, the United Kingdom, Germany, France, Italy, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts are provided in terms of value in USD million.

Bread and Buns
Pizza Bases
Other Applications
End User
Industrial Bakeries
United Kingdom
Rest of Europe
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Europe Sourdough Market Research FAQs

The Europe Sourdough Market size is expected to reach USD 1.32 billion in 2024 and grow at a CAGR of 5.84% to reach USD 1.77 billion by 2029.

In 2024, the Europe Sourdough Market size is expected to reach USD 1.32 billion.

BREAD BREAD BAKERY LTD., Riverside Sourdough, Real Bread and Food Company , The Bread Factory Limited and Portland French Bakery are the major companies operating in the Europe Sourdough Market.

In 2023, the Europe Sourdough Market size was estimated at USD 1.25 billion. The report covers the Europe Sourdough Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Sourdough Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Europe Sourdough Industry Report

Statistics for the 2024 Europe Sourdough market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Sourdough analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Europe Sourdough Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)