Enterprise Mobility in Retail Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The enterprise mobility in retail market is segmented by Device ( Smart Phones, Laptops, Tablets, Other Devices), and Geography.

Market Snapshot

Enterprise Mobility in Retail Market Overview
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: North America
Largest Market: North America
CAGR: 26.25 %
Enterprise Mobility in Retail Market Key Players

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Market Overview

The enterprise mobility in retail market is expected to register a CAGR of 26.25% over the forecast period of (2021-2026). According to the United States Census, Retail sales hit a record of USD 6 trillion in 2018. This is also a 50% increase from 2009's record low of USD 4.06 trillion.

  • Differentiation in retail stores has never been more important than it is now. Consumers have more shopping options than ever before, from mass merchandisers to large retail departmental stores, offering one-stop discount shopping, and the convenience of the 24x7 global online marketplace.
  • Retailers face relentless demands from consumers for more product choices, faster fulfillment, and improved service. Enterprise mobility can ease the burden of these demands, by implementing solutions such as in-store digitization mobility.
  • The retail industry is generating huge amounts of data from its various channel modes - social sites, blogs, and from different apps. Much of this unstructured data is left unused, despite providing valuable information. With the introduction of e-commerce, the retail industry entered into the digital age, where retailers have the opportunity to collect more information about their customers.
  • Leading retailers are leveraging enterprise mobility in retail services, to deliver better user experience and maximize store performance. From location analytics to drive engagement in order to understand shopper patterns, there is a fast-paced growth in retail expenditure, due to the rapid growth of urbanization.
  • For instance, Snapchat and Amazon announced a partnership, which makes it easier to buy whatever Snapchat users come across in real life. Users point their Snapchat camera at a physical product or barcode and are then redirected to an Amazon pop-up card for that product, or something similar.
  • Moreover, the integration of the Internet of Things (IoT) in the retail industry has increased, over the past few years, through the ascending utilization of devices such as RFID and sensor. According to Hewlett Packard Enterprise, 50% of retailers around the world, have adopted the IoT technology.
  • However, to ensure that a retailer’s network, data, application, and endpoints remain secure (away from any malware and breaches), several software applications and services are evolving to fulfill these requirements. According to NTT Security, the retail industry in APAC, the United States, and Australia were the sources of 93% of attacks.

Scope of the Report

Enterprise mobility describes the scenario of a greater number of employees working outside the office using mobile devices and cloud services to perform business tasks. With the rise of smartphones and tablets, the workforce began to shift toward mobility. Mobile applications and social media, especially those connected with cloud computing and offering mobile collaboration features, contributed tremendously to the emergence of enterprise mobility.
Enterprise mobility in retail is a collection of different modes, through which a company can interact with their end-user customers with various devices such as Smartphones, Tablets, Laptop, among others.
By Device
Smart Phones
Other Devices
North America
Latin America
Middle East & Africa

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Key Market Trends

Substantial Growth in E-commerce to Spearhead the Growth

  • E-commerce is the fastest-growing retail segment in the world. The increasing levels of mobile and internet penetration globally are providing a suitable environment for the rapid growth of e-commerce. According to the E-commerce Research Center (ECRC), China alone employed more than 3 million people in the e-commerce industry.
  • While most of the jobs represent the workers at fulfillment centers, it is estimated that the delivery task has gained the second-largest job role in the industry. The most significant applications of enterprise mobility in the e-commerce industry include point of sale, inventory management, and consumer relationship management and feedback.
  • Mobile applications are another great mobility solution to the e-commerce industry. They are in fact the heart of the e-commerce business in the current scenario. They present the retailer with a broad range of opportunities. At the same time, they also give customers an array of incentives, which encourages them to develop loyalty towards an online brand or the vendor.
  • Moreover, analysis of history, location, and contextual information can help retailers to make better sales. With an increasing turnover of e-commerce globally, vendors are expected to tend more toward enterprise mobility solutions to gain a competitive edge over their rivals leading to considerable demand in enterprise mobility in the retail market.
  • In the coming years,developing region such as Latin America will have increased sales revenue from E-commerce. This show that enterprise mobility in retail market will have a substantial growth in the years to come. 
Enterprise Mobility in Retail Market Revenue Share

North America to Account for Largest Market Share

  • North America is anticipated to have the largest market share for the enterprise mobility market in retail, due to its high adoption of new digital technologies, and, due to the rising acceptance of analytics among small and medium businesses (SMEs).
  • The major trends responsible for the growth of enterprise mobility in retail, in the North American region, include the growing number of smartphone devices and the increase in adoption of social apps, which generate ample amounts of data that contain valuable information.
  • The region is experiencing many investments and technological advancement, in the market studied. Emerging countries in the region are adopting enterprise mobility in retail spaces, where there is a huge shift from traditional retail to organized retail, in order to improve customer experience, through the application of analytics.
  • The region has a strong presence of enterprise mobility market providers, which is anticipated to drive the market in the region. Some of the major players in the market are IBM Corporation, Microsoft Corporation, and Cisco Systems, Inc., among others.
Enterprise Mobility in Retail Market Growth Rate

Competitive Landscape

The enterprise mobility in retail market is consolidated. The market is concentrated due to acquisitions and partnerships among players. Increasing awareness regarding mobility security among enterprises is causing the major players to rethink security and visibility. Some of the key players include Cisco Systems Inc., Citrix Systems Inc., Microsoft Corporation, SAP SE, Sonata Software, IBM Corporation, among others.

  • February 2019 - British Security firm Sophos announced that it will be integrating its Mobile Device Management system with Microsoft's Intune. It will help IT admins configure individual device usage policies as per the corporate data laws.
  • February 2019 - IDEMIA and MobileIron announce a partnership to bring eSIM and connectivity management capabilities to the MobileIron UEM/MDM platforms. The IDEMIA Smart Connect Hub integrates with mobile network operator (MNO) systems and brings control of eSIM profiles and their subscription plans within the MobileIron portals.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Substantial Growth in E-commerce

      2. 4.3.2 Increasing Adoption of Bring-your-own-device (BYOD)

    4. 4.4 Market Restraints

      1. 4.4.1 Security Concerns

    5. 4.5 Market Opportunities

      1. 4.5.1 Emergence of Enterprise Mobility Management Software

      2. 4.5.2 Increasing Use of Artificial Intelligence in Mobility Apps

      3. 4.5.3 Demand for Integrated Solutions

    6. 4.6 Industry Value Chain Analysis

    7. 4.7 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.7.1 Bargaining Power of Buyers/Consumers

      2. 4.7.2 Bargaining Power of Suppliers

      3. 4.7.3 Threat of New Entrants

      4. 4.7.4 Threat of Substitute Products

      5. 4.7.5 Intensity of Competitive Rivalry


    1. 5.1 By Device

      1. 5.1.1 Smart Phones

      2. 5.1.2 Laptops

      3. 5.1.3 Tablets

      4. 5.1.4 Other Devices

    2. 5.2 Geography

      1. 5.2.1 North America

      2. 5.2.2 Europe

      3. 5.2.3 Asia-pacific

      4. 5.2.4 Latin America

      5. 5.2.5 Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Brainvire Infotech Inc.

      2. 6.1.2 Cisco Systems Inc.

      3. 6.1.3 Citrix Systems Inc.

      4. 6.1.4 Credencys Solutions Inc.

      5. 6.1.5 Gizmeon Inc.

      6. 6.1.6 IBM Corporation

      7. 6.1.7 InnoMind Technologies

      8. 6.1.8 Microsoft Corporation

      9. 6.1.9 MobileIron Inc.

      10. 6.1.10 SAP SE

      11. 6.1.11 Sonata Software

      12. 6.1.12 VMware Inc.

      13. 6.1.13 Workspot Inc.

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Enterprise Mobility in Retail Market market is studied from 2018 - 2026.

The Enterprise Mobility in Retail Market is growing at a CAGR of 26.25% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Cisco Systems Inc., IBM Corporation, Microsoft Corporation, SAP SE, Citrix Systems Inc. are the major companies operating in Enterprise Mobility in Retail Market.

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