China Snack Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The China Snack Bar Market is segmented by Confectionery Variant (Cereal Bar, Fruit & Nut Bar, Protein Bar) and by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

China Snack Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

China Snack Bar Market Size

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China Snack Bar Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 278.7 Million
Market Size (2030) USD 692.4 Million
CAGR (2025 - 2030) 19.97 %
Market Concentration Medium

Major Players

China Snack Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of China Snack Bar Market with other markets in Food & Beverage Industry

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China Snack Bar Market Analysis

The China Snack Bar Market size is estimated at 278.7 million USD in 2025, and is expected to reach 692.4 million USD by 2030, growing at a CAGR of 19.97% during the forecast period (2025-2030).

The China snack bar market is experiencing significant transformation driven by evolving consumer preferences and lifestyle changes. Urban consumers are increasingly seeking convenient, nutritious on-the-go food options that align with their busy lifestyles. This shift is particularly evident in major cities, where approximately 921 million people resided in urban regions as of 2022, creating a substantial consumer base for convenient snack bar solutions. Consumer awareness regarding health and wellness has risen significantly, with research indicating that 13% of consumers specifically look for high protein content in their bars, while 12% prioritize naturally produced options. The growing health consciousness has prompted manufacturers to develop products with enhanced nutritional profiles and clean label ingredients.


The retail landscape for snack bars in China is undergoing substantial evolution, characterized by the expansion of modern retail formats and omnichannel distribution strategies. Major convenience store chains are rapidly expanding their presence, with Easy Joy operating more than 27,800 stores and Meiyijia maintaining over 30,000 outlets as of early 2023. These retail outlets are strategically positioning snack bars through dedicated shelf spaces and promotional activities to drive impulse purchases. The digital transformation of retail is equally significant, with approximately 845 million Chinese consumers engaging in online shopping in 2022, demonstrating the growing importance of e-commerce channels in snack bar distribution.


Product premiumization and innovation have become key market trends, with manufacturers responding to sophisticated consumer demands. Research shows that 80% of Chinese consumers were willing to pay premium prices for their preferred protein bar source in 2022, indicating strong potential for premium product offerings. Manufacturers are introducing innovative flavors, incorporating functional ingredients, and developing products tailored to specific dietary requirements and consumption occasions. The fitness and active lifestyle segment has emerged as a particularly important market driver, with studies showing that 52% of consumers consume protein bars before or after gym workouts.


The market is witnessing a shift towards sustainable and environmentally conscious practices across the value chain. Manufacturers are increasingly adopting eco-friendly packaging solutions and transparent sourcing practices to appeal to environmentally conscious consumers. Major retailers are implementing various initiatives to enhance the shopping experience, including the integration of digital payment solutions, loyalty programs, and personalized marketing strategies. The convenience store sector is particularly dynamic, with operators expanding their fresh food offerings and implementing store-to-door delivery services to meet evolving consumer needs.

Segment Analysis: Confectionery Variant

Protein Bar Segment in China Snack Bar Market

The protein bar segment has emerged as both the dominant and fastest-growing segment in China's snack bar market, commanding approximately 99% market share in 2024. This overwhelming dominance is primarily driven by the increasing health consciousness among Chinese consumers and their growing preference for protein-rich, convenient snacking options. Many consumers in China are reaching for protein bars to supplement their regular eating habits, while some time-pressed consumers even substitute a bar or two for a meal. The segment's growth is further bolstered by the rising fitness trends in China, with more than 52% of consumers consuming protein bars before or after gym sessions. The segment is projected to maintain its strong growth trajectory, with an expected growth rate of approximately 20% during 2024-2029, driven by factors such as sedentary lifestyles, hectic work schedules, and increasing consumer awareness about the benefits of protein-rich snacks.

Market Analysis of China Snack Bar Market: Chart for Confectionery Variant

Remaining Segments in Confectionery Variant

The cereal bar and fruit and nut bar segments, while smaller in market share, play important roles in serving specific consumer preferences in the Chinese snack bar market. Cereal bars cater to consumers seeking breakfast alternatives and those influenced by Western dietary habits, particularly appealing to the working population and aging demographics. The fruit and nut bar segment serves health-conscious consumers looking for natural ingredients and fiber-rich options, with products typically incorporating ingredients such as almonds, peanuts, cashews, and walnuts, along with various dried fruits. These segments are particularly popular among consumers seeking variety in their snacking options and those preferring more traditional ingredient combinations over protein-focused products.

Segment Analysis: Distribution Channel

Supermarket/Hypermarket Segment in China Snack Bar Market

The supermarket/hypermarket segment dominates the China snack bar market, commanding approximately 54% of the total market share in 2024. This significant market position is attributed to the strategic product positioning and extensive network of major retail chains like CR Vanguard, Yonghui Superstore, RT-Mart, Walmart China, and Carrefour China across the country. These retailers consistently provide promotional offers, including everyday low-pricing strategies, buy-one-get-one offers, and coupon discounts, which have proven effective in driving consumer purchases. The presence of dedicated confectionery sections and strategic product placement at entryways, end-of-aisle displays, and checkout points has been particularly successful in triggering impulse purchases among consumers.

Online Retail Store Segment in China Snack Bar Market

The online retail store segment is projected to experience the most rapid growth in the China snack bar market, with an expected growth rate of approximately 20% during 2024-2029. This exceptional growth is primarily driven by the increasing penetration of e-commerce platforms and the rising number of internet users in China. Online retailers are revolutionizing the shopping experience by offering various convenient services such as store-to-door delivery, on-demand ordering, and click-and-collect in-store pickup options. Major e-commerce platforms like Alibaba and Walmart's online presence have been instrumental in this growth, offering extensive product selections, competitive pricing, and hassle-free shopping experiences including easy cancellation and refund processes.

Remaining Segments in Distribution Channel

The convenience store and other retail formats continue to play vital roles in the Chinese snack bar market distribution landscape. Convenience stores, with chains like Easy Joy, Meiyijia, 7-Eleven, and Family Mart, serve as crucial points of purchase for on-the-go consumers, particularly benefiting from their extended operating hours and strategic locations. The 'Others' category, which includes specialty stores, warehouse clubs, drug stores/pharmacies, and vending machines, caters to specific consumer needs and shopping preferences, offering unique value propositions such as bulk buying options and specialized product selections. These channels collectively contribute to the market's diverse distribution network, ensuring widespread product availability and accessibility.

China Snack Bar Industry Overview

Top Companies in China Snack Bar Market

The Chinese snack bar market is characterized by intense competition and continuous innovation among key players like Beijing Happy Energy Health Technology, Otsuka Holdings, General Mills, and Mars Incorporated. Companies are focusing heavily on product innovation, particularly in developing new flavors and healthier variants to meet evolving consumer preferences. Operational agility is demonstrated through flexible manufacturing processes and robust distribution networks spanning both traditional and modern retail channels. Strategic moves in the market primarily revolve around expanding product portfolios through research and development, while also strengthening online presence through partnerships with e-commerce platforms. Market expansion strategies include penetrating tier-2 and tier-3 cities, establishing local manufacturing facilities, and developing region-specific product variants to cater to diverse consumer preferences across China.

Mixed Market Structure with Growing Consolidation

The Chinese snack bar market exhibits a mixed competitive structure with both global conglomerates and local specialists vying for market share. Global players like Mondelez, PepsiCo, and General Mills leverage their international expertise and established brand portfolios, while local companies such as Beijing Happy Energy Health Technology maintain strong positions through their deep understanding of regional preferences and established distribution networks. The market shows moderate consolidation, with the top players holding significant market share while numerous smaller players operate in specialized segments or regional markets.


The competitive dynamics are shaped by a combination of established multinational corporations and emerging local players who are rapidly scaling their operations. Market consolidation is gradually increasing as larger companies acquire smaller, innovative brands to expand their product portfolios and market reach. The industry witnesses strategic partnerships between manufacturers and retailers to strengthen distribution capabilities and enhance market penetration. Local players are increasingly focusing on premium segments and health-oriented products to differentiate themselves from global competitors.

Innovation and Distribution Key to Growth

Success in the Chinese snack bar market increasingly depends on companies' ability to innovate while maintaining efficient distribution networks. Incumbents need to focus on continuous product innovation, particularly in developing healthier variants and unique flavors that appeal to Chinese consumers. Building strong relationships with both traditional and modern retail channels, while simultaneously developing robust e-commerce capabilities, is crucial for maintaining market share. Companies must also invest in local manufacturing capabilities and research facilities to better understand and respond to regional preferences.


For contenders looking to gain ground, the focus should be on identifying and serving underserved market segments while building strong brand recognition. This includes developing products that cater to specific dietary preferences and lifestyle needs, such as protein bar-enriched or sugar-free variants. Success also depends on establishing efficient supply chain networks and leveraging digital marketing channels to build brand awareness. Companies must navigate potential regulatory changes regarding food safety and labeling requirements while maintaining product quality and safety standards. The ability to adapt to changing consumer preferences and maintain price competitiveness without compromising quality will be crucial for long-term success in the Chinese market.

China Snack Bar Market Leaders

  1. Beijing Happy Energy Health Technology Co. Ltd

  2. General Mills Inc.

  3. Mars Incorporated

  4. Otsuka Holdings Co. Ltd

  5. PepsiCo Inc.

  6. *Disclaimer: Major Players sorted in no particular order
China Snack Bar Market Concentration
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China Snack Bar Market News

  • December 2021: Beijing Happy Energy Health Technology Co. Ltd launched a new rose walnut-flavored protein bar featuring female-friendly ingredients, including fish collagen peptide, conifer cherry, red rose petals, walnuts, and red beet without the extra sugar.
  • January 2021: Otsuka Pharmaceutical Co. Ltd launched the Soyjoy Green Tea & Macadamia snack bar. This new addition to the popular nut-flavored selection of Soyjoy brand soy nutrition bars is available nationwide.

Free With This Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

China Snack Bar Market
China Snack Bar Market
China Snack Bar Market
China Snack Bar Market

China Snack Bar Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Regulatory Framework
  • 4.2 Consumer Buying Behavior
  • 4.3 Ingredient Analysis
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Confectionery Variant
    • 5.1.1 Cereal Bar
    • 5.1.2 Fruit & Nut Bar
    • 5.1.3 Protein Bar
  • 5.2 Distribution Channel
    • 5.2.1 Convenience Store
    • 5.2.2 Online Retail Store
    • 5.2.3 Supermarket/Hypermarket
    • 5.2.4 Others

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Adonis Smart Foods Ltd
    • 6.4.2 Beijing Happy Energy Health Technology Co. Ltd
    • 6.4.3 Ferrero International SA
    • 6.4.4 General Mills Inc.
    • 6.4.5 Guangdong Wingoo Anime Foods Corporation Ltd
    • 6.4.6 Lotus Bakeries
    • 6.4.7 Mars Incorporated
    • 6.4.8 Mondelēz International Inc.
    • 6.4.9 Naturell India Pvt. Ltd
    • 6.4.10 Otsuka Holdings Co. Ltd
    • 6.4.11 PepsiCo Inc.
    • 6.4.12 Perkier Foods Limited
    • 6.4.13 Post Holdings Inc.
    • 6.4.14 Qinhuangdao Ocean Food Co. Ltd
    • 6.4.15 Riverside Natural foods Ltd
    • 6.4.16 Suzhou Joywell Taste Co. Ltd
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, CHINA, 2018 - 2030
  1. Figure 2:  
  2. VALUE OF SNACK BAR MARKET, USD, CHINA, 2018 - 2030
  1. Figure 3:  
  2. VOLUME OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, CHINA, 2018 - 2030
  1. Figure 4:  
  2. VALUE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, USD, CHINA, 2018 - 2030
  1. Figure 5:  
  2. VOLUME SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, CHINA, 2018 VS 2024 VS 2030
  1. Figure 6:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, CHINA, 2018 VS 2024 VS 2030
  1. Figure 7:  
  2. VOLUME OF CEREAL BAR MARKET, METRIC TONNES, CHINA, 2018 - 2030
  1. Figure 8:  
  2. VALUE OF CEREAL BAR MARKET, USD, CHINA, 2018 - 2030
  1. Figure 9:  
  2. VALUE SHARE OF CEREAL BAR MARKET BY DISTRIBUTION CHANNEL, %, CHINA, 2023 VS 2030
  1. Figure 10:  
  2. VOLUME OF FRUIT & NUT BAR MARKET, METRIC TONNES, CHINA, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF FRUIT & NUT BAR MARKET, USD, CHINA, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF FRUIT & NUT BAR MARKET BY DISTRIBUTION CHANNEL, %, CHINA, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, CHINA, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF PROTEIN BAR MARKET, USD, CHINA, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, CHINA, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, CHINA, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, USD, CHINA, 2018 - 2030
  1. Figure 18:  
  2. VOLUME SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, CHINA, 2018 VS 2024 VS 2030
  1. Figure 19:  
  2. VALUE SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, CHINA, 2018 VS 2024 VS 2030
  1. Figure 20:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, CHINA, 2018 - 2030
  1. Figure 21:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE, USD, CHINA, 2018 - 2030
  1. Figure 22:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE BY CONFECTIONERY VARIANTS, %, CHINA, 2023 VS 2030
  1. Figure 23:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, CHINA, 2018 - 2030
  1. Figure 24:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE, USD, CHINA, 2018 - 2030
  1. Figure 25:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTIONERY VARIANTS, %, CHINA, 2023 VS 2030
  1. Figure 26:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, CHINA, 2018 - 2030
  1. Figure 27:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, CHINA, 2018 - 2030
  1. Figure 28:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTIONERY VARIANTS, %, CHINA, 2023 VS 2030
  1. Figure 29:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA OTHERS, METRIC TONNES, CHINA, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA OTHERS, USD, CHINA, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA OTHERS BY CONFECTIONERY VARIANTS, %, CHINA, 2023 VS 2030
  1. Figure 32:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, CHINA, 2018 - 2023
  1. Figure 33:  
  2. MOST ADOPTED STRATEGIES, COUNT, CHINA, 2018 - 2023
  1. Figure 34:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, CHINA

China Snack Bar Industry Segmentation

Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.
Confectionery Variant Cereal Bar
Fruit & Nut Bar
Protein Bar
Distribution Channel Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
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Market Definition

  • Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
  • Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
  • Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
  • Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
Keyword Definition
Dark Chocolate Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk.
White Chocolate White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent.
Milk Chocolate Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product.
Hard Candy A candy made of sugar and corn syrup boiled without crystallizing.
Toffees A hard, chewy, often brown sweet that is made from sugar boiled with butter.
Nougats A chewy or brittle candy containing almonds or other nuts and sometimes fruit.
Cereal bar A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup.
Protein bar Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats.
Fruit & Nut bar These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings.
NCA The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats.
CGMP Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies.
Unstandardized foods Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner.
GI The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time
Skimmed milk powder Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying.
Flavanols Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages.
WPC Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein.
LDL Low density Lipoprotein- the bad cholesterol
HDL High density Lipoprotein- the good cholesterol
BHT butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative.
Carrageenan Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks.
Free form Not containing certain ingredients, such as gluten, dairy, or sugar.
Cocoa butter It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery.
Pastellies A type of of Brazilian candy made from sugar, eggs, and milk.
Draggees Small, round candies that are coated with a hard sugar shell
CHOPRABISCO Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry.
European Directive 2000/13 A European Union directive that regulates the labeling of food products
Kakao-Verordnung The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany.
FASFC Federal Agency for the Safety of the Food Chain
Pectin A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture.
Invert sugars A type of sugar that is made up of glucose and fructose.
Emulsifier A substance that helps to mix to liquids that does not mix together.
Anthocyanins A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery.
Functional Foods Foods that have been modified to provide additional health benefits beyond basic nutrition.
Kosher certificate This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law
Chicory root extract A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate
RDD Recommended daily dose
Gummies A chewy gelatin-based candy that is often flavored with fruit.
Nutraceuticals Food or dietary supplements that are claimed to have health benefits.
Energy bars Snack bars that are high in carbohydrates and calories are designed to provide energy on the go.
BFSO Belgian Food Safety Organization for the food chain.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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China Snack Bar Market Research FAQs

How big is the China Snack Bar Market?

The China Snack Bar Market size is expected to reach USD 278.66 million in 2025 and grow at a CAGR of 19.97% to reach USD 692.42 million by 2030.

What is the current China Snack Bar Market size?

In 2025, the China Snack Bar Market size is expected to reach USD 278.66 million.

Who are the key players in China Snack Bar Market?

Beijing Happy Energy Health Technology Co. Ltd, General Mills Inc., Mars Incorporated, Otsuka Holdings Co. Ltd and PepsiCo Inc. are the major companies operating in the China Snack Bar Market.

Which segment has the biggest share in the China Snack Bar Market?

In the China Snack Bar Market, the Supermarket/Hypermarket segment accounts for the largest share by distribution channel.

Which is the fastest growing segment in the China Snack Bar Market?

In 2025, the Online Retail Store segment accounts for the fastest growing by distribution channel in the China Snack Bar Market.

What years does this China Snack Bar Market cover, and what was the market size in 2025?

In 2025, the China Snack Bar Market size was estimated at 278.66 million. The report covers the China Snack Bar Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the China Snack Bar Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

China Snack Bar Market Research

Mordor Intelligence delivers a comprehensive analysis of the China snack bar market. We leverage our extensive expertise in Chinese market research and consulting to provide this detailed report. It examines diverse segments, including energy bars, protein bars, granola bars, and breakfast bars. These insights are crucial for understanding this dynamic industry. The analysis also covers emerging trends in healthy snacks, nutrition bars, and meal replacement bars. There is a particular focus on the growing demand for wellness bars and organic snack bars within China's evolving consumer landscape.

Stakeholders gain valuable insights through our easy-to-download report PDF, which covers the entire spectrum of snack bars. This includes cereal bars, fitness bars, and sports nutrition bars. The report analyzes consumer preferences for fruit and nut bars and diet bars while examining the expanding protein snack segment. Our research provides actionable intelligence on the Chinese snack industry. It includes a detailed analysis of food bar innovations and health bar developments, enabling businesses to make informed decisions in this competitive marketplace.