China Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

China Snack Bar Market is segmented By Product Type into Cereal Bar, Granola/Muesli Bar, Other Cereal Bars, Energy Bar, and Other Snack Bars; By Distribution Channel into Supermarket/Hypermarket, Convenience Store, Specialist Retailer, Online Retail, and Other Distribution Channels.

China Snack Bar Industry Overview

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Study Period: 2018 - 2028
CAGR: 9.77 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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China Snack Bar Market Analysis

The China snack bar market is forecasted to reach USD 96.33 million by 2025 growing at a CAGR of 9.77%  during the forecast period.

The demand for snack bars in China has increased in recent years, owing to the considerable presence of the aging population in the nation. Natural and nutritious convenience foods are high in demand, owing to their various health benefits. Moreover, soy-based snack bars are extensively enjoyed by a greater Chinese population.

However, with the changing lifestyles and preferences of consumers, and the influence of western culture, the snack bar industry in the country is growing at a significant rate.


China Snack Bar Industry Segments

The different types of snacks bars present in the Chinese market include cereal bar, granola/muesli bar, other cereal bars, energy bar, and other snack bars. These snack bars are available to the consumers to different distribution channels such as supermarket/hypermarkets, convenience store, specialist retailer, online retail, variety store, vending machine, and other distribution channels. The consumer's demand for health and natural snack bars is strong driving its sales through these distribution channels. 

By Product Type
Cereal Bar
Granola/Muesli Bar
Other Cereal Bars
Energy Bar
By Distribution Channel
Convenience Stores
Specialist Retailer
Online Retail Stores

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China Snack Bar Market Trends

This section covers the major market trends shaping the China Snack Bar Market according to our research experts:

Granola/Muesli Bar are in Demand

Granola is highly nutritional, as it contains vitamins, minerals, and other essential nutrients, such as dietary fibers, sodium, potassium, zinc, phosphorus, magnesium, calcium, vitamins E and C, niacin, iron, and thiamin. The high-nutrient profile of granola, along with a convenient packaging in the form of a bar, is now consumed among every age group in the country, but particularly by people who hike, go camping or backpack, owing to its lightweight, coupled with rich nutritive value. Health awareness among Chinese consumers impacts their buying decisions thus granula/ muesli bars have gained popularity over the years, owing to the dietary intake of health-conscious consumers. The global players operating in the market are giving strong competition to the local players, by offering a wide variety of snack bars to the consumers in China.

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The online sales is booming the overall retail sales in China

China's online retail sales have added significant growth over the years which in turn is providing a greater opportunity to the Chinese consumers to meet their demand for health and nutritional diet supplements aligned with their busy lifestyles. The increasing power role of e-commerce is booing the online sales of snacks which are considered as a healthy and nutritious snacking option among the consumers. Millennials in the country are strongly driving the sales of snack bars as a big online retailer are standing to gain momentum. The low entry barriers and low cost of production in China attract a large number of snack bar manufacturers and investors to the country.

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China Snack Bar Market Competitor Analysis

The snack bar market is a highly fragmented market due to the presence of both local players and global players such as Nestle  S.A, Calbee Inc., Kellogg Co., PepsiCo Inc., and others. The global players operating in the market are giving strong competition to the local players, by offering a wide variety of snack bars to the consumers in China. Manufacturers are offering target-oriented snack bar products, such as the one with functional claims, based on the functional ingredient, which  is incorporated in the product. The manufacturers are offering target-oriented snack bar products, such as the one with functional claims, based on the functional ingredient, which is incorporated in the product so as to cater the growing demand for healthy and nutritional bars.

China Snack Bar Market Top Players

  1. Kellogg’s Company

  2. General Mills

  3. Nestle S.A

  4. Pepsico Inc

  5. Clif Bar & Company

*Disclaimer: Major Players sorted in no particular order

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China Snack Bar Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Cereal Bar

        1. Granola/Muesli Bar

        2. Other Cereal Bars

      2. 5.1.2 Energy Bar

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailer

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Kelloggs Company

      2. 6.4.2 General Mills

      3. 6.4.3 Nestle S.A

      4. 6.4.4 Pepsico Inc

      5. 6.4.5 Clif Bar & Company

      6. 6.4.6 Post Holdings

      7. 6.4.7 Lotus Bakeries

      8. 6.4.8 Mars, Incorporated

    5. *List Not Exhaustive

**Subject to Availability
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China Snack Bar Market Research FAQs

The China Snack Bar Market is studied from 2018 - 2028.

The China Snack Bar Market is growing at a CAGR of 9.77% over the next 5 years.

Kellogg’s Company, General Mills, Nestle S.A, Pepsico Inc, Clif Bar & Company are the major companies operating in China Snack Bar Market.

China Snack Bar Industry Reports

In-depth industry statistics and market share insights of the China Snack Bar sector for 2020, 2021, and 2022. The China Snack Bar research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the China Snack Bar report PDF.

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