Market Share of Bulgaria E-commerce Industry
The Bulgaria E-Commerce Market is moderately competitive with various players in the market. The e-commerce market in the country is seeing the highest growth in various industries due to the high adoption of mobile phones and digitization. Also, newcomers in the market are innovating new technological solutions to retain the market share.
- November 2021 - eMAG's third showroom in Bulgaria welcomed its first customers at Level +1 Plovdiv Mall Plovdiv. After two locations in Sofia, the e-commerce platform further expands Bulgaria's showroom network. Therefore, customers can receive another convenient shopping channel and enjoy many additional benefits.
- September 2021 - Ikea has announced the FOURLIS Group, a Greek franchisor with IKEA rights in Bulgaria, Greece, and Cyprus. The new location is in the capital Mall of Sofia, which is different from the existing site. The store will be 1200 square meters. It offers a full range of over 8,000 products and is also available for online shopping.
Bulgaria E-commerce Market Leaders
eMAG.bg
Bazar.bg
Decathlon
IKEA
H&M
*Disclaimer: Major Players sorted in no particular order
