Australia Buy Now Pay Later Services Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Australia Buy Now Pay Later Market is Segmented By Channel (Online and Point of Sale (POS)), By Enterprise (Large Enterprise, Small & Medium Enterprise), By End User Type (Consumer electronics, Fashion & Personal Care, Healthcare, Leisure & Entertainment, Retail, Others).

Market Snapshot

Asia Pacific Buy Now Pay Later Service Market Size
Study Period: 2018-2027
Base Year: 2021
CAGR: >10 %
Asia Pacific Buy Now Pay Later Service Market Major Players

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Market Overview

Due to the economic consequences of COVID-19, consumers are less likely to spend their money on apparel and accessories, with many people expecting a continual decline in household income in the coming months. As a result, many companies are struggling to make sales and the ‘buy-now, pay-later’ (BNPL) model has been increasingly popular.

Buy now, pay later (BNPL) solutions, which allow consumers to pay in interest-free installments, fixed payment schedule, zero-interest, and fast approval options for customers looking to make purchases. This allows customers to spend more than they can with other payment methods. Research shows that 54% of younger Australians are turned off by the high-interest rates of credit cards, causing them to seek other means of lending. Access to interest-free lending heralded the rise of BNPL popularity. Three-quarters of Australians used such services during the pandemic alone – 80% of which plan to continue using them in future. As debit card use continues to decline, merchants are having to swallow the higher costs of having BNPL in their payments mix.

The Buy Now Pay Later industry is forecast to continue growing over the next five years. Online retailing is projected to expand over the period, benefiting industry operators. The number of new users using buy now pay later (BNPL) services will likely increase, driving industry revenue growth. Over the next five years, consumers may come to expect BNPL payment options to be available when they purchase services or goods at retail stores.

Scope of the Report

The report offers a complete background analysis of the Australia Buy now Pay later market, including the analysis and forecast of market size, market segments, industry trends, major players, and growth drivers. The Australia Buy now Pay later market is segmented By Channel (Online and Point of Sale (POS)), By Enterprise (Large Enterprise, Small & Medium Enterprise), By End User Type (Consumer electronics, Fashion & Personal Care, Healthcare, Leisure & Entertainment, Retail, Others).

By Channel
Point of Sale (POS)
By Enterprise
Large Enterprise
Small & Medium Enterprise
By End User Type
Consumer Electronics
Fashion and Personal Care
Leisure & Entertainment

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Key Market Trends

Increase of Non-Cash Payments helps in Market growth

The increase in the adoption of online payment methods among people across the world is accelerating the growth of the buy now pay later payment market. Non-cash payments account for most of the value of payments in the Australian economy. On average, in 2021 non-cash payments worth around USD 260 billion were made each business day, equivalent to around 12 per cent of annual GDP.

Around 75 per cent of the value of non-cash transactions is accounted for by a small number of high-value payments made through Australia's real-time gross settlement (RTGS) system. Most of the value of these payments relates to the settlement of foreign exchange and securities markets transactions.

Asia Pacific Buy Now Pay Later Service Market Trends

Adoption of Digital payment technology boost the market

The availability of high-speed internet connectivity, the surge in smartphone penetration, and the rise in awareness about digital payment services are some of the important factors that boost the adoption of online payment technology among people. The high number of internet users in the region is further expected to create growth opportunities for the market.

Numerous businesses including small & medium-sized businesses are expected to focus on adopting the fastest-growing online payment methods and thus the increase in digital payment transactions is boosting the digital transaction and buy now pay later market.

Asia Pacific Buy Now Pay Later Service Market Forecast

Competitive Landscape

The market is moderately fragmented. Buy now pay later is a useful service for both customers and merchants. BNPL is becoming an increasingly popular method for payment by customers to make purchases in-stores and online.The major players covered in the buy now pay later market report are Afterpay, Zippay, Openpay, Payright, Sezzle, and Paypal.

Recent Developments

  • In March 2022, Australian buy now, pay later (BNPL) firm Zip has announced a definitive agreement to acquire rival US BNPL fintech Sezzle. The deal values Sezzle at approximately USD 360 million (AUD 491 million).
  • In October 2021, Visa announced that the firm had expanded its BNPL offering, Visa Installments, to Australia. As part of its launch in the Australian BNPL sector, Visa has entered into a strategic alliance with ANZ and Quest Payment Systems.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitutes

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 Insights into Technological Advancements in the Industry

    6. 4.6 Impact of COVID-19 on the Market


    1. 5.1 By Channel

      1. 5.1.1 Online

      2. 5.1.2 Point of Sale (POS)

    2. 5.2 By Enterprise

      1. 5.2.1 Large Enterprise

      2. 5.2.2 Small & Medium Enterprise

    3. 5.3 By End User Type

      1. 5.3.1 Consumer Electronics

      2. 5.3.2 Fashion and Personal Care

      3. 5.3.3 Healthcare

      4. 5.3.4 Leisure & Entertainment

      5. 5.3.5 Retail

      6. 5.3.6 Others


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Paypal

      2. 6.2.2 Afterpay

      3. 6.2.3 Zippay

      4. 6.2.4 OpenPay

      5. 6.2.5 Payright

      6. 6.2.6 BPay

      7. 6.2.7 Payment Express

      8. 6.2.8 Bpoint

      9. 6.2.9 POLi

      10. 6.2.10 Stripe*

    3. *List Not Exhaustive


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Frequently Asked Questions

The Australia Buy Now Pay Later Services Market market is studied from 2018 - 2027.

The Australia Buy Now Pay Later Services Market is growing at a CAGR of >10% over the next 5 years.

Afterpay, Zippay, Openpay, Payright, Paypal are the major companies operating in Australia Buy Now Pay Later Services Market.

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