北美奢侈品市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

北美奢侈品市场按类型细分(服装、鞋类、箱包、珠宝、手表和其他类型);按分销渠道(单品牌店、多品牌店、在线商店和其他分销渠道);和地理。

市场快照

North America's luxury goods market overview
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 7.2 %
North America's luxury goods market major players

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市场概况

在预测期内(2020 - 2025 年),北美的奢侈品市场预计将以 7.2% 的复合年增长率增长。

  • 由于可支配收入高,该国对奢侈品的需求非常高。此外,北美仍然是奢侈品旅游最重要的目的地,从而使其成为该地区奢侈品零售的主要市场。
  • 电子商务的出现使人们可以在任何特定时间点通过在线资源轻松访问与产品相关的信息和价格。这进一步促进了北美奢侈品市场的整体增长。

报告范围

北美奢侈品市场根据类型和分销渠道进行细分。按类型划分,市场分为服装、鞋类、箱包、珠宝、手表和其他类型。根据分销渠道,研究的市场分为单品牌商店、多品牌商店、在线商店和其他分销渠道。此外,该研究还分析了北美新兴市场和成熟市场的奢侈品市场,包括美国、加拿大、墨西哥和北美其他地区。

By Type
Clothing and Apparel
Footwear
Bags
Jewelry
Watches
Other Types
By Distribution Channel
Single-branded Stores
Multi-brand Stores
Online Stores
Other Distribution Channels
By Country
United States
Canada
Mexico
Rest od North America

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主要市场趋势

珠宝需求上升

跨文化设计的增加和旅游业的兴起是珠宝市场受欢迎的几个主要因素。受意大利、欧洲和埃及文化启发的珠宝需求预计将推动预测期内研究的市场。城市化进程的兴起导致与配饰相关的消费者行为发生变化,从佩戴更多珠宝转变为在保持造型声明的同时保持简约和精致。这些不断变化的因素导致对单石耳钉、吊坠和戒指的大量需求。目前,北美市场的制造商正专注于开发新的创新设计,通过使用先进的技术来满足消费者不断变化的需求和需求,

North America's luxury goods market trends

旅游业的兴起正在推动奢侈品市场

北美奢侈品市场的持续增长可归功于旅游业的持续增长。来华旅游的人多来自富裕家庭,经常在各大跨国品牌的奥特莱斯购买奢侈品。千禧一代的买家占大多数,因为这些消费者深受时尚的影响。北美是一个经济强劲的市场,因此,与世界上许多其他国家相比,主要的跨国品牌往往更早地在该国推出其优质产品。游客经常会遇到北美著名的东西,例如香水和皮革制品。例如,奢侈品品牌 Gucci 在该国拥有一个产品组合,其中包含超过 29 种香水。因此,

North America's luxury goods market share

竞争格局

北美奢侈品市场本质上是竞争激烈的,有大量国内和跨国公司争夺市场份额。重点强调公司的合并、扩张、收购和合作伙伴关系以及新产品开发,作为领先公司采用的战略方法,以提高其在消费者中的品牌影响力。主导区域市场的主要参与者包括 Giorgio Armani SpA、Kering Group、Louis Vuitton North America, Inc.、Rolex SA、Hermès、雅诗兰黛公司、Patek Philippe SA、斯沃琪集团和历峰集团等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Clothing and Apparel

      2. 5.1.2 Footwear

      3. 5.1.3 Bags

      4. 5.1.4 Jewelry

      5. 5.1.5 Watches

      6. 5.1.6 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Single-branded Stores

      2. 5.2.2 Multi-brand Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Country

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest od North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Giorgio Armani S.p.A.

      2. 6.4.2 Kering Group

      3. 6.4.3 Louis Vuitton North America, Inc.

      4. 6.4.4 Rolex SA

      5. 6.4.5 Hermès

      6. 6.4.6 The Estée Lauder Companies

      7. 6.4.7 Patek Philippe SA

      8. 6.4.8 The Swatch Group

      9. 6.4.9 Richemont

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The North America Luxury Goods Market market is studied from 2016 - 2026.

The North America Luxury Goods Market is growing at a CAGR of 7.2% over the next 5 years.

Giorgio Armani S.p.A., Kering Group, Louis Vuitton North America, Inc., Rolex SA, Hermès, The Estée Lauder Companies are the major companies operating in North America Luxury Goods Market.

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