以位置为目标的移动广告市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

以位置为目标的移动广告市场按技术(地理围栏、信标、地理定位、超上下文定位和地理征服)、最终用户行业(零售、医疗保健、旅游、旅游和酒店以及 BFSI)进行细分, 和地理

市场快照

location targeted mobile advertising market
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: >16.87 %
mobile advertising market

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市场概况

在预测期间(2021-2026 年),定位定位的移动广告市场预计将以 16.87% 的复合年增长率增长。它是将广告消息分发给位于特定地理位置的蜂窝用户,这使营销人员能够在一天中的任何时间投放根据个人口味和地理位置定制的广告。

  • 此外,移动通信和地理定位技术的进步预计将增强全球定位移动广告市场的稳定势头。
  • 任何广告的基于位置的个性化都有望为客户创造积极的体验并提高广告活动的有效性。
  • 由于 5G 技术提供更快、更准确的位置跟踪,未来几年 5G 技术采用率的增加也有望进一步推动市场。

报告范围

以位置为目标的移动广告有助于营销人员扩大客户群,加快他们对特定广告的响应时间,并通过个性化更好地与客户互动。以位置为目标的移动广告市场按技术(地理围栏、信标、地理定位、超上下文定位、地理征服)和最终用户行业(零售、医疗保健、旅游、旅游和酒店业以及 BFSI)进行细分,和地理。 

By Technology (Qualitative Trend Analysis)
Geo-fencing
Beacons
Hyper-contextual Targeting
Geo-targeting
Geo-conquesting
By End-user Industry
Retail
Banking, Financial Services, and Insurance
Travel, Tourism, and Hospitality
Helathcare
Other End-user Industries
By Geography
North America
Europe
Asia-Pacific
Rest of the World

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主要市场趋势

零售部门见证显着增长

  • 全球个人智能手机使用率的上升正在鼓励零售店采用以位置为目标的移动广告,因为如果他们以商店附近的客户为目标并提供个性化内容,他们可以增加客流量。 
  • 各个发展中国家的智能手机渗透率都在提高,发达国家为 82%,而发达国家则为 80%,预计 2019 年全球智能手机出货量将达到 22 亿部。 
  • Swirl 进行的一项研究发现,在移动设备上收到信标触发消息的顾客中有 73% 表示,这增加了他们在访问商店时的购买欲望,而 61% 的人表示该通知会让他们更多地去商店频繁地。 
location based mobile advertising companies

预计北美将占据主要份额

  • 由于智能手机使用量的增加和该地区物联网技术的发展,预计北美将在定位移动广告市场中占据主要份额。该地区是市场上一些主要参与者的所在地,例如谷歌和 Facebook。
  • 美国连锁百货公司 Barneys New York 使用基于位置的营销模式,使用信标,他们的专用应用程序为用户提供所有可用的商品,只要用户靠近任何商店,甚至收到附近餐馆和景点的推荐。
  • 2017 年,美国公司在定位移动广告上的支出为 171 亿美元,由于该国大规模实施 5G 和物联网技术,预计未来将进一步增长,这将提供更加无缝的位置跟踪和通信在连接的设备之间。
mobile advertising market growth

竞争格局

以位置为目标的移动广告市场集中度适度分散,公司向营销人员提供各种技术。然而,就市场份额而言,谷歌和 Facebook 等主要参与者在其他参与者中占主导地位。  

  • 2019 年,InMarket 宣布计划收购 Thinknear,以扩大其在基于位置的移动营销领域的市场份额。Thinknear 和 inMarket 业务的结合将创建一个基于位置的营销技术平台,客户遍及各行各业。 
  • 2017 年,谷歌和 Facebook 等主要参与者贡献了约 63% 的美国数字广告收入。然而,各种营销人员开始认识到市场需要其他选择。  

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers​

      2. 4.2.2 Bargaining Power of Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Intensity of Competitive Rivalry

    3. 4.3 Industry Value Chain Analysis

  5. 5. MARKET DYNAMICS​

    1. 5.1 Market Drivers​

      1. 5.1.1 Increased Development of Technologies Related to Real-time Location Tracking

      2. 5.1.2 Higher Adoption of Location-based Application among Consumers

    2. 5.2 Market Restraint

      1. 5.2.1 Rising Awareness Regarding Safety and Security among Consumers of Location Tracking

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Technology (Qualitative Trend Analysis)

      1. 6.1.1 Geo-fencing

      2. 6.1.2 Beacons

      3. 6.1.3 Hyper-contextual Targeting

      4. 6.1.4 Geo-targeting

      5. 6.1.5 Geo-conquesting

    2. 6.2 By End-user Industry

      1. 6.2.1 Retail

      2. 6.2.2 Banking, Financial Services, and Insurance

      3. 6.2.3 Travel, Tourism, and Hospitality

      4. 6.2.4 Helathcare

      5. 6.2.5 Other End-user Industries

    3. 6.3 By Geography

      1. 6.3.1 North America

      2. 6.3.2 Europe

      3. 6.3.3 Asia-Pacific

      4. 6.3.4 Rest of the World

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Google LLC

      2. 7.1.2 Facebook Inc.

      3. 7.1.3 IBM Corporation

      4. 7.1.4 Microsoft Corporation

      5. 7.1.5 Gimbal Inc.

      6. 7.1.6 ThumbVista LLC

      7. 7.1.7 Bluedot Innovation Pty Ltd

      8. 7.1.8 Apple Inc.

      9. 7.1.9 GroundTruth

      10. 7.1.10 InMarket

      11. 7.1.11 Verve Inc.

      12. 7.1.12 Simpli.Fi

    2. *List Not Exhaustive
  8. 8. INVESTMENT ANALYSIS

  9. 9. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The Location Targeted Mobile Advertising Market market is studied from 2018 - 2026.

The Location Targeted Mobile Advertising Market is growing at a CAGR of >16.87% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Google LLC, Facebook Inc, IBM Corporation, Microsoft Corporation, Gimbal Inc. are the major companies operating in Location Targeted Mobile Advertising Market.

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