United States OTT News

Recent industry report about United States OTT company news, including latest market trends and industry updates in 2024. This sector news is compiled by Mordor Intelligence™ United States OTT Market industry experts.

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United States OTT News

  • Jul 2022: Netflix acquired Animal Logic, the world's leading independent animation studio. This acquisition is expected to speed up Netflix's development of end-to-end animation production abilities. Netflix Animation and Animal Logic together are anticipated to form a worldwide creative production team as well as an animation studio that will create some of Netflix's most popular animated feature titles.
  • Apr 2022: Roku and Amazon extended their distribution arrangement for some more years. The agreement allows the customers to continue using Roku devices to access the Prime Video and IMDb TV applications.
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  • November 2023: iCubesWire, a leading global Ad Tech audience platform with content production studio and influencer marketing capabilities, expanded its footprint into Saudi Arabia by setting up its new office in Riyadh. The company is strategically expanding its global presence across diverse markets. iCubesWire has showcased its commitment to creating a solid foothold within the MENA region’s thriving digital advertising sector and is heavily investing in local talent. The new Riyadh office will be a hub for the company’s dynamic digital strategies, shaping influential partnerships and delivering exceptional customer experiences.
  • June 2023: Google announced new consumer insights regarding the future of artificial intelligence in the advertising and marketing sector during its advertising and commerce event in Saudi Arabia. The company showcased its latest advertising features on Google Search and a range of solutions, such as PerformanceMax, Automatically Created Assets, and Merchant Center Next, enabling advertisers in Saudi Arabia to access Google Ads inventory from a single campaign. Advertisers can leverage generative media and language learning techniques to generate professional-grade creatives across YouTube, Display, and Search with limited information.
  • June 2023: AstroLabs, a digital capability-building company, and TikTok concluded their flagship partner program supporting small- and medium-sized businesses in Saudi Arabia. TikTok partnered with AstroLabs to effectively equip small and medium enterprises with the knowledge and tools to advertise and thrive in the digital era. AstroLabs' partnership with TikTok will support the digital transformation efforts of SME businesses, bringing cutting-edge advertising tools to the fingertips of local SMBs.
  • February 2024: JCDecaux SE announced the launch of the first airport programmatic DOOH, which empowers agencies and brands to execute dynamic, targeted, and contextualized advertising campaigns across JCDecaux's programmatic-enabled airports through the VIOOH SSP and over 30 DSPs (Demand Side Platform), including Displayce. Advertisers surge maximum brand exposure with this exclusive solution developed by the International Programmatic Council (IPC) at JCDecaux. Integrated with JCDecaux's technology, this maximum reach enables advertisers to connect with their audiences at important touchpoints throughout the journey.
  • December 2023: VIOOH announced a partnership with the Carbon Intelligence Platform Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has publicly shared its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which is 18% below the programmatic open web benchmark.
  • December 2023 - Xbox Cloud Gaming launched its services for the Meta Quest line of VR headsets. After this launch, users can download the app from the Meta Quest Store to play VR-based games without needing other playing devices, showing the future market opportunity for cloud gaming services in various advanced compatible devices.
  • September 2023 - Microsoft has planned to launch its Microsoft next Xbox in 2028, which would be an advanced hybrid game platform capable of leveraging the combined capability of the customer's device and cloud to deliver deeper immersion and entirely new classes of game experiences, showing the increasing demand for the technological advancement in the cloud gaming market in the future, which would create an opportunity for the stakeholders of the market to increase their market share with new offerings.
  • October 2023 - Amazon Ads launched image generation in beta, a generative AI solution designed to remove creative barriers and enable brands to produce lifestyle imagery that helps improve their ads’ performance. This solution is helpful for advertisers of all sizes, allowing those that do not have in-house capabilities or agency support to more easily create brand-themed imagery,
  • September 2023 - Google launched video view campaigns (VVC), the solution for advertisers to get the most views across YouTube’s video formats by delivering the best-performing creatives to audiences more likely to consider the brand. All advertisers can use VVC to serve their campaign to relevant audiences more efficiently and effectively, powered by Google AI.
  • February 2023: Location Media Xchange (LMX), the supply-side arm of Moving Walls Group, announced a partnership with Pyxis that is expected to result in an innovative new retail DOOH screen network outfitted with best-in-class content management technology. The agreement combines the strengths of all three companies to provide a comprehensive content delivery platform for the massive DOOH network, which will soon be available on hundreds of sites across the United Arab Emirates.
  • January 2023: Phi Advertising, a Naif Alrajhi investment group company and the UAE's premier high-impact network of digital billboards collaborated with Lemma to make Phi's vast screen inventory available for programmatic purchasing on Lemma's DOOH SSP. To expand its audience and reach across premium locations in the United Arab Emirates, Phi Advertising will use Lemma's supply-side platform to make its highly visited roadside inventory available to its worldwide demand partners.
  • July 2023 - Table Trac, Inc., the provider of CasinoTrac, a comprehensive casino information and management system that automates and monitors casino operations, announced a Joint Venture with Centennial Gaming Systems aimed at offering unattended loyalty card re-printing and enrollment services.
  • February 2023 - Playtech, the world's foremost gambling technology company, forged a new partnership in the realm of retail sports betting. They have teamed up with Gold Rush Gaming, an affiliate of Gold Rush Amusements LLC based in Illinois. As part of this collaboration, Playtech will provide Gold Rush with its proprietary sports betting kiosk software and management systems for distribution throughout Ohio. The American Gaming Association (AGA) anticipates that sports betting in the United States will surge to an unprecedented USD 16 billion, setting a new record.
  • August 2023: The Grammy-winning pop sensation Taylor Swift, fresh from unveiling the next chapter of her economy-boosting Eras Tour, made an exciting announcement. She revealed that the tour will be hitting North American theaters as a movie starting in October 2023. The esteemed theatre chain, AMC, has secured the rights to showcase this cinematic spectacle. Given the resounding success of the concert tour, expectations are high that the movie will enjoy a prosperous run in theaters, thereby significantly bolstering the revenue of AMC.
  • May 2023: IMAX and Kinepolis proudly unveiled the expansion of their longstanding partnership. This expansion includes the addition of approximately eight new IMAX installations spanning both Europe and North America. The agreement encompasses four brand-new locations across Europe, including Belgium, France, and Spain, as well as the very first IMAX system in Luxembourg. Furthermore, it introduces a fresh IMAX destination in Ontario and Michigan, along with two state-of-the-art IMAX systems in Ontario.
  • July 2023: FUJIFILM India has introduced the new "X-S20," a new addition to its X Series of mirrorless digital cameras, which has been priced at INR 118,999 (USD 1,430.41). The company aims to continue promoting the joy of photography through its X Series mirrorless cameras, which boast APS-C sensors, an extensive lineup of premium-quality lenses, including the recently released FUJINON Lens XF 8 mm F3.5 R WR, and the dedicated app, FUJIFILM XApp.
  • May 2023: Nikon has introduced a mirrorless camera in India, showcasing its impressive characteristics and abilities. The camera boasts a powerful 4 EXPEED seven image processor and a 5.7-megapixel full-frame sensor, ensuring exceptional image quality in different shooting conditions, with the capability to shoot up to one hundred and twenty frames per second, and record 8K video at a max of 30 frames per second. It also offers progressive functionalities such as 5.5 stops of in-body picture stabilization, a 49-point autofocus procedure with subject tracking, a 3.2-inch tilting touchscreen LCD, and a high-resolution electronic viewfinder with 3.69 million dots.

February 2023: Anzu, the most developed intrinsic in-game advertising solution, and Livewire, the global game tech and gaming marketing company, have announced a partnership in Germany today. The new multi-year deal builds on the conquest Anzu has seen in the region in supporting brands, including Deutsche Telekom, Vodafone, and Sparkasse, connect with gamers through intrinsic in-game advertising across widespread mobile, PC, and Metaverse titles. The collaboration will support Anzu and Livewire's footprint in Germany, permitting even more brands to reach gamers via non-intrusive in-game ad placements inside titles they love, where their attention is greatest.

August 2022: In-game advertising provider Adverty announced an exclusive partnership with digital marketing specialist Yazle, allowing the agency to exclusively represent and sell Adverty's full inventory in the Middle East and North Africa (MENA). This was likely to be on a managed exclusivity basis, allowing advertisers to grasp seamless and immersive in-game advertising opportunities. This partnership comes as advertisers grow increasingly concerned with their presence in digital spaces.

  • November 2022: The Telecom Regulatory Authority of India (TRAI) announced amendments to the new tariff order (NTO 2.0) in the broadcasting sector. The regulator has set a ceiling of INR 19 per MRP for TV channels that can be part of the bouquet. It is now limiting channel bundling discounts to 45%, while at the same time, it continues its restraint of MRPs for TV channels.
  • October 2022: Taiwan developed its first English-language news, lifestyle, and entertainment television channel to gain a stronger international presence. The channel would improve Taiwan's global profile by allowing the island to form increasingly deeper relationships with countries that share its essential ideals of freedom and democracy.

USA OTT Platforms Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)