Market Share of United States OTT Industry
The US OTT market is witnessing increasing competitive rivalry as more companies enter, leading to the gradual consolidation of the market. The major market players are involved in various strategies to expand their market share, including mergers and acquisitions. Also, TV broadcasters are entering the market either by launching their app or investing in another OTT platform. Eventually, in the coming years, most TV cable operators are expected to invest in these business models to establish their presence in the industry.
In August 2022, Disney+ announced the launch of an ad-supported subscription service in the United States on December 2022, giving consumers more options. With the introduction, a comprehensive and integrated slate of subscription options will be made accessible across Hulu, Disney+, ESPN+, and the Disney Bundle, providing viewers with complete choice in selecting the option that best meets their requirements.
In July 2022, Netflix partnered with Microsoft to offer a low-cost subscription to attract new users.
In March 2022, Netflix acquired game developer Boss Fight Entertainment to expand its game development efforts for mobile and video games.
US Over-the-Top (OTT) Market Leaders
Netflix Inc.
Disney+ (The Walt Disney Company)
Roku Inc.
HBO MAX (AT&T INC.)
Amazon Prime Video (Amazon.com.Inc)
*Disclaimer: Major Players sorted in no particular order
