Market Size of United States Face Mask Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 10.05 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
US Face Mask Market Analysis
The United States Face Mask market was valued at USD 280.760 million in 2020, and it is projected to register a CAGR of 10.05% during the forecast period, 2021-2026.
During the COVID-19 pandemic, it was found that 22% of American women changed their skin and body care routine. Most of them wash or moisturize their face and body more often than pre-pandemic, with one-third expanding their routine to include more products. The majority of those using more products intend to stick with their new routine when things normalize. Thus, the demand for face mask has been increased during the COVID-19 time among beauty conscious consumers.
The availability of a wide variety of face masks in US retail stores, including sheet masks, wash-off masks, leave-in masks, blackhead-removal masks, peel-off face masks, collagen-infused sheet masks, gel-sheet masks, and bio-cellulose masks, are propelling the market's growth. Furthermore, owing to the growing influence of the Asian skincare culture in the country, Korean face masks based on ingredients like rice, fermented yeast, and fruit and vegetable extracts have been gaining popularity among the American consumers in recent years.
Additionally, the popularity of social media as a medium of advertising and marketing for the face mask manufacturers in the region has fueled the trend of having 'camera-ready' skin. This, in turn, has accelerated the demand for face masks, especially among young consumers.
