
Study Period | 2019 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 9.16 Billion |
Market Size (2030) | USD 13.38 Billion |
CAGR (2025 - 2030) | 7.88 % |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
United States Digital Signage Market Analysis
The US Digital Signage Market size is estimated at USD 9.16 billion in 2025, and is expected to reach USD 13.38 billion by 2030, at a CAGR of 7.88% during the forecast period (2025-2030).
The digital signage landscape in the United States continues to evolve rapidly, driven by technological advancements in digital display, connectivity, and monitoring capabilities. Digital content has proven significantly more effective than traditional static displays, as consumers are naturally drawn to movement, color, and dynamic content. According to recent industry data, 76% of American consumers have entered previously unvisited stores due to compelling digital signage, while 68% have made purchases specifically influenced by digital signage displays. The integration of artificial intelligence and interactive display experiences is revolutionizing how businesses engage with customers, enabling personalized content delivery and real-time engagement analytics.
The retail and commercial sectors are witnessing a transformation in customer engagement through advanced digital signage solutions. In February 2024, Sharp NEC Display Solutions introduced new C series large format monitors, featuring UHD content capabilities and HDR compatibility, specifically designed for retail and corporate environments. The adoption of cloud-managed digital signage software has become increasingly prevalent, allowing businesses to manage content remotely across multiple locations while maintaining consistent brand messaging and customer experience. This shift has particularly benefited multi-location businesses seeking to streamline their communications and marketing efforts.
Technological innovation continues to drive market evolution, with significant developments in digital display technology and content management systems. In January 2024, Mvix launched its newest cloud-based platform focusing on device health monitoring and system security, featuring over 1,000 professional design templates and 150 content app themes. The industry is witnessing a rapid transition toward 4K and 8K displays, with manufacturers investing in developing displays with higher resolution and brightness capabilities to deliver more impactful visual experiences. Interactive display touch screen technology is also advancing, enabling more engaging and immersive customer experiences across various sectors.
Privacy and security considerations have become paramount in digital signage implementations, with the industry focusing on developing robust self-regulation frameworks to maintain consumer trust. Companies are investing in advanced security features and privacy-compliant solutions to address growing concerns about data collection and usage. The integration of smart city initiatives has led to increased adoption of smart signage in public spaces, with solutions ranging from interactive wayfinding systems to emergency communication platforms. These developments are accompanied by innovations in content management and distribution systems, enabling more sophisticated and targeted messaging while maintaining user privacy and security standards.
United States Digital Signage Market Trends
Evolution of Turnkey Solutions
The rising need for enhanced customer experience has created a dramatic surge in digital integration initiatives rolling out on a chain-wide basis across various applications. Turnkey solutions are witnessing huge demand in the current market scenario as they offer comprehensive digital advertising display systems that can organize and coordinate all elements while providing mix-and-match compatibility, increasing installation efficiency, and delivering scalability for future upgrades. Companies like Intel and Ingram Micro have assembled turnkey digital signage solutions that enable resellers to join the expanding digital signage market with affordable, fully supported sets of products and services.
The technological landscape of turnkey solutions has evolved significantly with the integration of cloud computing, big data analytics, and advanced display technologies. For instance, TouchSource introduced contactless, time-saving product breakthroughs for conference room and area management through their GroupSpaces and SharedSpaces solutions, which leverage standard calendaring systems to automatically display meeting information throughout digital directories, kiosks, and signage. Similarly, Mvix partnered with BrightSign to offer fully integrated, turnkey interactive digital signage trials that provide free access to fully licensed digital signage software on BrightSign players, demonstrating the industry's move toward more accessible and comprehensive solution packages.
Trends Favoring the Growth of Context-aware Advertising as Opposed to Conventional Modes of Advertising
The digital advertising landscape has undergone a fundamental shift as marketers increasingly recognize the superior effectiveness of context-aware advertising compared to traditional methods. According to Scala Digital Signage, 74% of US retailers believe that creating an engaging in-store customer experience is important, while 42% of sales are projected to come from online, mobile, and social commerce sites. This transformation has led to the implementation of sophisticated digital advertising board solutions that can update content in real-time based on in-store demographics, current trends, and inventory status, creating a more personalized and relevant advertising experience.
The advancement in display technologies, particularly with the introduction of Quantum Dot OLED (QD-OLED) in 2022, has further enhanced the capability of context-aware advertising. These new display technologies offer superior image quality, infinite contrast ratios, and enhanced media presentation capabilities, making them ideal for creating immersive advertising experiences. Quick-service restaurant brands are leading this transformation, with companies like McDonald's implementing digital menu boards powered by machine learning technology across their locations, enabling suggested offerings based on time of day, weather, and trending menu items at specific stores.
Steady Increase in DOOH Spending in the United States to Continue to Supplement Market Growth
Digital out-of-home (DOOH) advertising has emerged as one of the most rapidly growing and engaging advertising mediums in the United States, offering innovative technology and sophisticated software solutions. According to the Out of Home Advertising Association of America (OAAA), OOH advertising revenue grew by 38% year-over-year in the third quarter of 2021, accounting for USD 1.75 billion. Digital out-of-home is driving the total OOH rebound, with major technology companies including Amazon, Apple, AT&T, Google, and Netflix accounting for a significant portion of the top 100 OOH spenders.
The DOOH landscape continues to evolve with strategic partnerships and technological innovations. For instance, Lamar Advertising partnered with Grocery TV to enable active advertisement in grocery stores and large-format billboards through a single PMP deal, while Verizon Media launched a full-funnel DOOH product suite providing advertisers with a one-stop-shop for campaign planning, execution, and measurement. These developments are complemented by the integration of advanced technologies such as programmatic advertising, real-time data analytics, and AI-driven content optimization, making DOOH an increasingly attractive medium for advertisers seeking to engage audiences during their daily routines.
Segment Analysis: By Type
Hardware Segment in US Digital Signage Market
The hardware segment continues to dominate the US digital signage market, commanding approximately 75% market share in 2024. This dominance is driven by the widespread adoption of advanced display technologies across various industries. This segment encompasses critical components including LCD digital signage, LED digital signage, OLED displays, media players, and projection screens, with LCD digital signage representing the largest hardware sub-segment. The segment's strong position is reinforced by continuous technological advancements in display resolution, brightness capabilities, and energy efficiency. The increasing demand for large-format displays in retail environments, transportation hubs, and corporate settings has further solidified the hardware segment's market leadership. Additionally, the growing trend toward interactive displays and touch-screen solutions has stimulated hardware investments across different end-user verticals.

Software Segment in US Digital Signage Market
The software segment is emerging as the fastest-growing segment in the US digital signage market, with a projected growth rate of approximately 9% during 2024-2029. This remarkable growth is primarily driven by the increasing demand for advanced content management systems, edge server software, and sophisticated distribution and scheduling solutions. The segment's expansion is further accelerated by the integration of artificial intelligence, machine learning, and analytics capabilities into digital signage software platforms. Cloud-based software solutions are gaining particular traction as they offer enhanced flexibility, remote management capabilities, and seamless content updates across multiple locations. The development of open-source platforms and the rising adoption of programmatic advertising capabilities are also contributing to the segment's rapid growth trajectory.
Remaining Segments in US Digital Signage Market
The services segment plays a crucial role in the US digital signage market by providing essential installation, integration, and maintenance support to end users. This segment encompasses a wide range of offerings including technical consulting, content creation services, and ongoing maintenance and support. Service providers are increasingly focusing on delivering comprehensive solutions that combine hardware installation expertise with software integration capabilities. The segment is particularly important for large-scale deployments where professional services are essential for ensuring proper system implementation and ongoing operation. Additionally, managed services are gaining prominence as organizations seek to outsource the day-to-day management of their digital signage networks to specialized service providers.
Segment Analysis: By End-User
Retail Segment in US Digital Signage Market
The retail sector dominates the US digital signage market, commanding approximately 25% of the total market share in 2024. This significant market position is driven by retailers' increasing focus on enhancing customer experience through digital integration initiatives and chain-wide implementations. According to industry analysis, about 74% of US retailers consider creating an engaging in-store customer experience crucial for their business success. Retailers are actively leveraging advanced signage technologies to share relevant and profitable content at their premises, integrating retail digital signage and digital menu board solutions into their stores to create distinct in-store user experiences. The sector's prominence is further strengthened by the growing trend of fusing digital and physical shopping experiences to create a cohesive multichannel experience, reshaping various parameters such as prices, contents, features, and mode of advertisement. Additionally, retailers are implementing user-interactive screens that update in real-time to reflect current trends in terms of in-store age or gender demographics, promote specific items, and remove sold-out products from the screen.
Remaining Segments in US Digital Signage Market
The transportation sector represents the second-largest segment in the market, leveraging digital signage across airports, bus terminals, and railway stations to enhance traveler experience and generate advertising revenue. The hospitality sector utilizes digital signage for improving guest experiences through interactive wayfinding maps and personalized services. The BFSI sector implements digital displays for employee communications and customer engagement in banking halls and corporate offices. Educational institutions are increasingly adopting digital signage for campus-wide communications and emergency notifications. The government sector employs digital signage in various facilities including military bases, post offices, and public service centers. Healthcare facilities, theaters, sports venues, and entertainment complexes make up other significant end-user segments, each contributing to the market's diverse application landscape and continued growth.
United States Digital Signage Industry Overview
Top Companies in US Digital Signage Market
The US digital signage market features prominent players like Samsung Electronics, LG Electronics, NEC Corporation, Sony Corporation, and Sharp Corporation leading innovation and market development. These companies are increasingly focused on developing integrated hardware-software solutions rather than standalone digital display technologies, with significant investments in cloud-based platforms and content management systems. Strategic partnerships with software providers and system integrators have become a key trend, enabling comprehensive end-to-end solutions. Companies are emphasizing R&D in advanced technologies like AI, IoT integration, and interactive displays while expanding their product portfolios through both internal development and acquisitions. The market has seen a notable shift toward turnkey solutions that combine hardware, software, and services, with players investing in developing context-aware advertising capabilities and enhanced user experiences through touch and gesture-based interactions.
Market Dominated by Global Technology Conglomerates
The US digital signage market structure is characterized by the strong presence of global technology conglomerates who leverage their extensive R&D capabilities, established distribution networks, and broad product portfolios to maintain market leadership. These major players compete through continuous innovation in display technologies, software integration capabilities, and comprehensive service offerings. The market shows moderate consolidation with larger players actively pursuing strategic acquisitions of smaller, specialized software and solution providers to enhance their technological capabilities and expand their service offerings.
The competitive dynamics are further shaped by the emergence of specialized software providers and system integrators who play crucial roles in the value chain. These companies often partner with hardware manufacturers to provide comprehensive solutions, creating a complex ecosystem of interdependent players. The market has witnessed increased collaboration between hardware manufacturers and software developers, leading to more integrated solutions that address specific industry verticals such as retail, healthcare, and transportation. This trend has resulted in the formation of strategic alliances and partnerships rather than outright acquisitions in many cases.
Innovation and Integration Drive Market Success
Success in the digital signage market increasingly depends on companies' ability to provide integrated solutions that combine hardware excellence with sophisticated software capabilities. Market leaders are focusing on developing proprietary content management systems, cloud-based platforms, and AI-driven analytics to differentiate their offerings. The ability to provide customized solutions for specific industry verticals, along with strong after-sales support and maintenance services, has become crucial for maintaining market position. Companies are also investing in building robust partner ecosystems and developing specialized expertise in high-growth sectors like retail and transportation.
For new entrants and smaller players, success lies in identifying and focusing on specific market niches or technological specializations. The market shows particular opportunities in areas such as smart signage, context-aware advertising, and specialized software solutions. Companies need to consider the increasing importance of data privacy and security regulations, particularly in sectors like healthcare and finance. The ability to provide solutions that comply with evolving regulatory requirements while maintaining technological innovation will be crucial for long-term success. Additionally, developing strong relationships with system integrators and maintaining flexibility in product offerings to meet changing customer needs will be essential for gaining market share.
United States Digital Signage Market Leaders
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Samsung Electronics Co. Ltd.
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Panasonic Corporation
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Sony Corporation
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Cisco System, Inc.
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Nec Corporation
- *Disclaimer: Major Players sorted in no particular order

United States Digital Signage Market News
- November 2022 - At Electronica, printed e-paper display manufacturer Ynvisible Interactive Inc. introduced its new Digital Signage Solution. The company positions its technology as the least energy-intensive printed e-paper display on the market. Ynvisible continues to decisively direct its activities and resources to hasten the transformation of its organization from one focused on project sales to one based on products. A straightforward big-size e-paper display with digital and alphanumeric capabilities is included in this new, cost-efficient family of devices that is intended for ultra-low power applications.
- April 2022 - Sharp NEC Display Solutions is launching the new NEC PX 2201 UL projector model. The ultra-bright 1DLP model with RB laser technology is expected to enhance color performance and is highly compact.
United States Digital Signage Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumption and Market Definition
- 1.2 Scope of the study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
- 4.1 Market Overview
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4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitutes
- 4.2.5 Intensity of Competitive Rivalry
- 4.3 Distribution Channel Analysis
- 4.4 Industry Value Chain Analysis
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4.5 Technology Snapshot
- 4.5.1 Evolution of Digital Signage Solutions in the United States
- 4.5.2 Key Technological Trends to Drive Adoption
- 4.6 Assessment of the Impact Of COVID-19 on the Market
5. MARKET DYNAMICS
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5.1 Market Drivers
- 5.1.1 Evolution of Turnkey Solutions
- 5.1.2 Trends Favoring the Growth of Context-aware Advertising as Opposed to Conventional Modes of Advertising
- 5.1.3 Steady Increase in DOOH Spending in the United States to Continue to Supplement Market Growth
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5.2 Market Challenges/Restraints
- 5.2.1 Concerns Over Invasion of Customer Privacy
6. MARKET SEGMENTATION
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6.1 By Type
- 6.1.1 Hardware
- 6.1.1.1 LCD/LED Display
- 6.1.1.2 OLED Display
- 6.1.1.3 Media Players
- 6.1.1.4 Projectors/ Projection Screens
- 6.1.1.5 Other Hardware
- 6.1.2 Software
- 6.1.3 Services
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6.2 By End User
- 6.2.1 Retail
- 6.2.2 Transportation
- 6.2.3 Hospitality
- 6.2.4 BFSI
- 6.2.5 Education
- 6.2.6 Government
- 6.2.7 Other End Users
7. COMPETITIVE LANDSCAPE
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7.1 Company Profiles
- 7.1.1 NEC Display Solutions Ltd.
- 7.1.2 Samsung Electronics Co. Ltd.
- 7.1.3 LG Display Co. Ltd.
- 7.1.4 Panasonic Corporation
- 7.1.5 Sony Corporation
- 7.1.6 Sharp Corporation
- 7.1.7 Planar Systems Inc.
- 7.1.8 Hitachi Ltd.
- 7.1.9 Barco NV
- 7.1.10 Goodview Electronic Co Ltd.
- 7.1.11 Cisco Systems Inc.
- *List Not Exhaustive
8. ANALYSIS OF THE KEY DIGITAL SIGNAGE SOFTWARE VENDORS
9. INVESTMENT ANALYSIS
10. MARKET OPPORTUNITIES AND FUTURE TRENDS
United States Digital Signage Industry Segmentation
Digital signage is a sub-category of electronic signage. To display digital photos, videos, websites, weather information, restaurant menus, or text, digital displays employ technologies including LCD, LED, projection, and e-paper.
The United States Digital Signage Market is segmented by Type (Hardware (LCD/LED Display, OLED Display, Media Players, Projectors/Projection Screens), Software, Services), End-user Vertical (Retail, Transportation, Hospitality, BFSI, Education, Government). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
By Type | Hardware | LCD/LED Display |
OLED Display | ||
Media Players | ||
Projectors/ Projection Screens | ||
Other Hardware | ||
Software | ||
Services | ||
By End User | Retail | |
Transportation | ||
Hospitality | ||
BFSI | ||
Education | ||
Government | ||
Other End Users |
United States Digital Signage Market Research FAQs
How big is the US Digital Signage Market?
The US Digital Signage Market size is expected to reach USD 9.16 billion in 2025 and grow at a CAGR of 7.88% to reach USD 13.38 billion by 2030.
What is the current US Digital Signage Market size?
In 2025, the US Digital Signage Market size is expected to reach USD 9.16 billion.
Who are the key players in US Digital Signage Market?
Samsung Electronics Co. Ltd., Panasonic Corporation, Sony Corporation, Cisco System, Inc. and Nec Corporation are the major companies operating in the US Digital Signage Market.
What years does this US Digital Signage Market cover, and what was the market size in 2024?
In 2024, the US Digital Signage Market size was estimated at USD 8.44 billion. The report covers the US Digital Signage Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the US Digital Signage Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
US Digital Signage Market Research
Mordor Intelligence delivers a comprehensive analysis of the digital signage industry. We leverage our extensive expertise in digital display technologies and market dynamics. Our research covers the full spectrum of solutions, ranging from digital billboards and video walls to digital menu boards and interactive displays. The report provides detailed insights into both indoor digital signage and outdoor digital signage implementations. It includes coverage of DOOH (Digital Out-of-Home) advertising, digital kiosks, and smart signage solutions.
Stakeholders can access our easy-to-read report PDF, which covers emerging technologies like LED digital signage, LCD digital signage, and digital wayfinding systems. The analysis examines various applications, from retail digital signage to digital advertising boards. It offers valuable insights for businesses deploying digital information displays and commercial displays. Our research particularly focuses on interactive digital signage trends and digital poster innovations. It also explores the evolution of digital screen technology in the digital out of home advertising sector. The report includes comprehensive coverage of electronic display boards, digital display advertising strategies, and electronic signage implementations across various industries.