Thailand Cybersecurity Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Thailand Cybersecurity Market Trends and Insights

Accelerated Digital-Banking Adoption in Thai BFSI

PromptPay processed 9.2 billion transactions worth THB 13.9 trillion (USD 0.427 trillion ) in 2023, exposing new attack surfaces in mobile and open-API banking. Financial institutions are deploying application firewalls, transaction-level anomaly analytics, and identity orchestration to meet sandbox requirements and protect mobile channels. Zero-trust frameworks built on strong authentication and micro-segmentation are replacing firewall-centric designs. Spending priorities are shifting from incident response toward continuous threat hunting that satisfies the Financial Institutions Business Act. Vendor differentiation now favors integrated platforms that automate compliance reporting and reduce mean-time-to-detect across hybrid environments.

Fast-Track Government Cloud Migration (G-Cloud and NDID)

The Digital Government Development Agency allocated THB 1 billion (USD 0.03 billion) for cloud services in FY 2025, accelerating G-Cloud rollouts across ministries. NDID enrollment has surpassed 50 million citizens, driving procurement of biometric identity governance and encryption key management. Agencies must comply with the 2025 Website Security Standard, which mandates encryption, role-based access, and incident response playbooks. International vendors have entered memoranda with NCSA to localize threat-intelligence feeds and Thai-language SOC training. Cloud security posture management and compliance automation tools dominate tender lists as multi-cloud complexity rises.

5G Rollout Spurring IoT-Edge Security Demand

NBTC spectrum auctions have enabled smart city pilots deploying more than 10,000 IoT sensors for traffic, environment, and public-safety use cases. Edge workloads require sub-10 millisecond latency, forcing security to embed directly in gateways and MEC nodes. Manufacturing plants in the Eastern Economic Corridor integrate industrial IoT, AI vision, and autonomous vehicles, creating a convergence layer of IT and OT assets. Traditional network defenses lack visibility into ephemeral 5G slices, so operators adopt 3GPP-aligned network detection, eSIM attestation, and AI-driven anomaly scoring. Demand is rising for platforms that secure millions of constrained devices without inflating latency budgets.

Rapid Growth of Thailand E-Commerce GMV

Thailand’s e-commerce GMV reached THB 4.19 trillion (USD 0.12 trillion ) in 2023, with mobile commerce accounting for 67% of orders. PDPA enforcement has triggered 5,273 breach investigations, compelling retailers to harden data-handling workflows. Fraud prevention solutions integrate device fingerprinting, behavioral biometrics, and real-time risk scoring to combat account takeover. Marketplace operators invest in encryption at rest, tokenized payments, and AI chat-bot monitoring to mitigate phishing. Security investments are now tied directly to cart-abandonment metrics, highlighting the revenue impact of data-leak headlines on customer trust.

Shortage of Thai-Language Cybersecurity Talent

Only 0.58 million citizens possess adequate digital skills, and annual IT graduate output is roughly 3,500 professionals. Salary inflation of 25-30% in Bangkok prompts firms to outsource SOC operations or delay projects. Localized certification pathways remain scarce, so ISC² and NCSA launched a program to train 10,000 practitioners by 2026. Nevertheless, most provincial enterprises rely on generalist IT staff to manage security tooling, lowering defense maturity and elevating breach risk. The talent shortfall prolongs procurement cycles and favors managed service models that embed expertise.

Price-Sensitive SME Buyer Behavior

OECD surveys indicate Thai SMEs allocate under 2% of IT budgets to security, with median outlay near USD 250 annually. Cyber defenses are purchased reactively after an incident or in response to PDPA fines. Vendors compete on simplified bundles that cap monthly fees and offer cloud-delivered protection. Limited in-house expertise pushes SMEs toward automated configuration and pre-tuned policies, yet stripped-down features can leave gaps against sophisticated ransomware. The tension between affordability and adequate coverage constrains premium product penetration and tempers revenue growth despite strong volume demand.

Segment Analysis

By Offering: Solutions Anchor Security Spending

Solutions held the largest 61.45% Thailand cybersecurity market share in 2024, underscoring the residual reliance on perimeter controls. The segment remains vital for branch connectivity and OT segregation, but its growth pace is moderating as budgets pivot to cloud resilience. Cloud Security leads the innovation curve with a 16.80% CAGR, propelled by G-Cloud rollouts and multi-cloud adoption among fintech and e-commerce operators. Vendors that fuse workload-centric micro-segmentation, CASB functions, and compliance dashboards resonate with buyers seeking NDID alignment. Professional Services and Managed Services expand as enterprises confront complex optimization and skills shortages. Endpoint, data, and identity modules integrate AI-based anomaly detection that learns from Thai-language data sets, helping teams cut alert noise and accelerate response.

Cloud-native protection also amplifies demand for posture-management tools that benchmark configurations against PDPA and CII baselines. Application Security spending rises alongside API-driven banking and super-app ecosystems. Data Security urgency grows after 5,273 leak cases, pushing tokenization and DLP adoption inside payment workflows. Thailand cybersecurity market size for data-centric controls is climbing as retailers and hospitals encrypt sensitive fields ahead of cloud migration deadlines. The offering mix is shifting from hardware appliances toward SaaS platforms that bundle threat intelligence, automation, and localized compliance artifacts, a trend expected to reshape procurement scoring models by 2030.

By Deployment Mode: Cloud Dominance Accelerates

Cloud deployments captured 64.06% share of the Thailand cybersecurity market size in 2024 and are set to grow at a 14.67% CAGR through 2030. The government’s Cloud First policy, AWS’s USD 5 billion infrastructure pledge, and Microsoft’s Government Security Program have tipped new projects toward IaaS and PaaS. BFSI regulators now permit public cloud workloads in regulatory sandboxes, encouraging banks to migrate non-core applications and adopt API security gateways. Cross-border data-flow requirements drive uptake of tenant-controlled encryption keys and sovereign cloud zones operated by National Telecom.

On-premise solutions still hold sway in utilities, transport, and legacy SCADA operators where air-gaps and deterministic latency matter. Hybrid environments emerge as plants connect OT networks to cloud analytics platforms, requiring unified management planes that span firewall appliances and cloud workload agents. Vendors supplying both form factors with a single policy engine win favor. Thailand cybersecurity market share for on-premise deployments gradually declines as refresh cycles favor virtual form factors even inside private data centers. Integration of 5G MEC nodes into cloud dashboards exemplifies the converging deployment story.

By End-User Vertical: BFSI Leadership Under Pressure

BFSI maintained a 24.67% revenue contribution in 2024, driven by PromptPay volumes and open-API banking experiments. Regulatory templates mandate 24 × 7 threat-monitoring and board-level reporting, pushing banks toward AI-assisted SOC platforms. Insurance carriers mirror these patterns as telematics and health-data platforms expand. Retail and e-commerce represents the fastest growing vertical with 16.44% CAGR, reflecting surging GMV and fraud management obligations. Merchants deploy user-behavior analytics, 3-D Secure 2.0, and tokenized wallets to curb chargebacks and protect reputation.

Healthcare modernization drives electronic medical record protection and tele-consultation security, while the IT and telecom sector invests in SD-WAN encryption and 5G slice isolation. Industrial enterprises in the EEC adopt OT anomaly detection and Purdue-level segmentation after 72% experienced successful attacks in 2023. Government agencies spur specialized demand for supply-chain risk scoring and vulnerability disclosure coordination. Collectively, these verticals diversify Thailand cybersecurity market demand beyond BFSI, spreading procurement power across public, commercial, and critical infrastructure domains.

Note: Segment shares of all individual segments available upon report purchase

By Enterprise Size: SME Growth Momentum

Large enterprises held 65.44% revenue in 2024, reflecting mature frameworks and broad product stacks. They favor zero-trust blueprints, endpoint detection with EDR, and automated playbooks that cut mean-time-to-contain. Thailand cybersecurity market share among SMEs is lower but rising as PDPA fines, ransomware losses, and supply-chain mandates compel action. SMEs post a 15.82% CAGR, making them the pivotal incremental revenue engine through 2030. Their adoption pattern skews toward managed detection and response, cloud-delivered web gateways, and subscription bundles that roll compliance and insurance assessment into one invoice.

Cost consciousness remains acute, so vendors strip complexity by offering wizard-driven setups, local language portals, and predictable billing. Government vouchers for SME digital upgrades and bank-linked security loans further catalyze demand. Over the forecast horizon, SME influence drives a pivot toward outcome-based SLAs and shared-responsibility education, reshaping how providers articulate value.

Geography Analysis

Bangkok metropolitan area accounts for roughly 60% of spending due to its concentration of ministries, banks, and multinational headquarters. G-Cloud migrations and NDID onboarding keep demand elevated for privileged access management, cloud firewalling, and citizen-facing application hardening. The Eastern Economic Corridor is the fastest growing sub-region as smart factories deploy 5G, robotics, and digital twins. OT incident rates, recorded at 72% in 2023, elevate spending on asset discovery, anomaly detection, and safety-integrity zone segmentation. Growth in this corridor also stimulates vendor investment in specialized SOCs that fuse IT and OT telemetry.

Northern and Southern provinces benefit from smart-city grants that deploy IoT sensors for traffic and tourism services. NBTC spectrum allocations to Chiang Mai and Phuket drive adoption of edge-security gateways and lightweight device attestation. Provincial hospitals and universities use these projects to justify grants for email security and endpoint monitoring. Thailand cybersecurity market size in rural zones, although small, is expanding as broadband improves and e-government portals become mandatory for citizen services.

Cross-border cybercrime has prompted the Royal Thai Police to suspend 63,000 prepaid SIM cards and dismantle 390 signal stations near borders, highlighting the fraud risks of unregistered devices.^{[2]Royal Thai Police, “Online Crime Statistics and Border Security Measures,” ROYALTHAIPOLICE.GO.TH}National Cyber Security Agency collaboration with ASEAN counterparts has elevated threat-intelligence demand in customs, logistics, and fintech segments that operate regionally. The ITU Global Cybersecurity Index ranked Thailand 7th in 2024, signaling international confidence and drawing foreign direct investment into local security R&D hubs. These geographic dynamics illustrate a market maturing beyond Bangkok toward balanced nationwide opportunity.