Saudi Arabia Floor Covering Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Saudi Arabia Floor Covering Market Analysis

The Saudi Arabia Floor Covering Market size is estimated at USD 291.04 million in 2025, and is expected to reach USD 408.20 million by 2030, at a CAGR of greater than 7% during the forecast period (2025-2030).

Saudi Arabia's floor covering industry is experiencing significant growth, driven by extensive government investments in infrastructure development and construction projects. The kingdom has positioned itself as a leader in the Middle East's construction sector, with investments reaching USD 350 billion in large-scale project building. This substantial investment has attracted numerous international businesses to expand their operations within the country, particularly in the flooring sector. The construction industry's robust growth is further supported by the government's Vision 2030 initiative, which aims to diversify the economy and reduce dependence on oil revenues. The transformation has led to the emergence of innovative flooring solutions and increased demand for premium quality materials.

The healthcare sector's expansion has become a significant driver for the flooring market, with the Ministry of Health announcing plans to invest approximately USD 71 billion in alignment with Vision 2030 and the National Transformation Programme. The government's initiative to construct 35 new hospitals, each with an average bed capacity of 400, is expected to generate substantial demand for specialized flooring solutions. These healthcare facilities require specific flooring materials that meet stringent hygiene standards, durability requirements, and maintenance specifications, leading to increased adoption of advanced flooring technologies and materials.

Technological advancement in the floor covering industry has revolutionized product development and manufacturing processes. The integration of digital technologies, particularly 3D printing and advanced manufacturing methods, has enabled manufacturers to offer customized flooring solutions that cater to evolving consumer preferences. Digital printing technology has transformed the production of ceramic tiles and other flooring materials, allowing for more intricate designs and patterns. This technological evolution has also improved product durability, installation efficiency, and maintenance characteristics, making modern flooring solutions more attractive to both residential flooring and commercial flooring consumers.

The growing emphasis on sustainability and environmental consciousness has emerged as a significant trend shaping the Saudi Arabian floor covering market. With internet penetration expected to reach 34.32 million users by 2024, consumers are becoming increasingly aware of eco-friendly sustainable flooring options and sustainable manufacturing practices. This awareness has prompted manufacturers to develop environmentally responsible products and adopt green manufacturing processes. The market has witnessed a surge in demand for flooring materials made from recycled content, renewable resources, and those produced with minimal environmental impact. Additionally, local manufacturers are increasingly incorporating sustainable practices in their production processes, aligning with global environmental standards while meeting the growing demand for eco-friendly flooring solutions.

Saudi Arabia Floor Covering Market Trends

Growing Construction Activities and Government Initiatives

Saudi Arabia's construction sector is experiencing robust growth, primarily driven by significant government initiatives and investments in infrastructure development. The Saudi government's ambitious plan to construct 3.0 million homes by 2025 represents a massive opportunity for the flooring industry, as each new residential unit requires comprehensive floor covering solutions. This initiative is part of the broader Vision 2030 agenda, which aims to diversify the economy and modernize infrastructure across the country. The implementation of these housing projects has created substantial demand for various flooring materials, from ceramic tile to vinyl and wood flooring options.

The government's commitment to infrastructure development extends beyond residential projects to include commercial and institutional buildings. Major developments like the Jeddah Central project, which encompasses 17,000 housing units and 2,700 hotel rooms, demonstrate the scale of construction activities driving floor covering demand. These large-scale projects require diverse flooring solutions to meet different functional requirements, from durable materials for high-traffic areas to luxury options for premium spaces. The combination of government backing and private sector participation in these construction initiatives ensures sustained demand for flooring products across various applications.

Rising Urbanization and Population Growth

The rapid urbanization trend in Saudi Arabia has become a significant driver for the flooring market, as more people migrate to cities and demand modern housing solutions. This demographic shift has led to an increase in nuclear families and a corresponding rise in demand for new residential units, each requiring appropriate flooring solutions. The urban population growth has not only increased the quantity of flooring demand but has also influenced preferences toward more sophisticated and modern flooring options that align with contemporary urban lifestyles.

The evolution of consumer preferences in urban areas has led to a diversification in flooring requirements, with different solutions needed for various spaces within homes and commercial buildings. Urban dwellers are increasingly seeking high-quality flooring materials that offer both aesthetic appeal and practical functionality for different areas such as living rooms, bedrooms, kitchens, and bathrooms. This trend is particularly evident in metropolitan areas where commercial activities are concentrated, creating additional demand for specialized flooring solutions in office buildings, retail spaces, and other commercial establishments. The growing disposable income among urban populations has further enhanced the demand for premium flooring products that offer superior quality and design options.

Expansion of Tourism and Commercial Infrastructure

The tourism sector's growth in Saudi Arabia has emerged as a crucial driver for the flooring market, with numerous hotel projects and tourism infrastructure developments creating substantial demand for high-quality flooring solutions. The development of new hotels, resorts, and tourism facilities requires specialized flooring materials that can withstand heavy foot traffic while maintaining aesthetic appeal. These projects often demand premium flooring solutions that combine durability with luxury aesthetics, driving innovation in flooring products and installation techniques.

The expansion of commercial infrastructure, particularly in urban centers, has created additional demand for specialized flooring solutions. Commercial spaces, including offices, retail establishments, and hospitality venues, require flooring materials that meet specific performance criteria while contributing to the overall aesthetic appeal of the space. The concentration of commercial activities in urban areas has led to increased demand for durable, easy-to-maintain flooring solutions that can withstand high traffic while meeting safety and aesthetic requirements. This trend is further supported by the government's economic diversification efforts, which have encouraged the development of new commercial centers and business districts across major cities.

Segment Analysis: By Product Type

Hard/Non-resilient Floor Covering Segment in Saudi Arabia Floor Covering Market

The hard/non-resilient floor covering segment dominates the Saudi Arabia floor covering market, commanding approximately 71% of the total market share in 2024. This segment encompasses various flooring solutions including ceramic tile flooring, stone/marble flooring, wood flooring, and laminate flooring. The segment's dominance is primarily driven by the increasing building demand and infrastructure development across Saudi Arabia, particularly in major cities like Riyadh, Jeddah, and Dammam. The durability and aesthetic appeal of hard flooring materials, especially ceramic tiles and marble, make them highly preferred choices in both residential and commercial applications. The segment's growth is further supported by Saudi Arabia's firm position as the largest contracting country in the Middle East, with substantial investments in large-scale construction projects.

Soft/Resilient Floor Covering Segment in Saudi Arabia Floor Covering Market

The soft/resilient floor covering segment is emerging as the fastest-growing category in the Saudi Arabian market, projected to grow at approximately 17% during 2024-2029. This remarkable growth is driven by increasing adoption of luxury vinyl flooring tiles (LVT), vinyl sheets, rubber flooring, and linoleum in both commercial and residential applications. The segment's rapid expansion is attributed to these materials' superior properties such as water resistance, ease of cleaning, and ability to improve indoor air quality. The growth is particularly notable in healthcare and educational infrastructure projects, where these materials are frequently the preferred choice due to their durability and maintenance advantages. The segment is also benefiting from technological advancements in manufacturing processes and increasing awareness about the cost-effectiveness of resilient flooring solutions.

Remaining Segments in Saudi Arabia Floor Covering Market

The carpet and area rugs segment continues to maintain a significant presence in the Saudi Arabian floor covering market, offering unique aesthetic and comfort benefits. This segment is particularly strong in the residential sector and luxury commercial spaces such as hotels and high-end offices, where carpets and rugs are valued for their ability to enhance interior aesthetics and provide acoustic benefits. The segment's appeal is further strengthened by the increasing availability of innovative designs, non-geometrical patterns, and vibrant colors that cater to evolving consumer preferences. Additionally, the segment benefits from the cultural significance of carpets and rugs in Middle Eastern interior design, making it an essential component of the overall floor covering market despite the growing popularity of hard and resilient flooring options.

Segment Analysis: By Construction Type

New Construction Segment in Saudi Arabia Floor Covering Market

The new construction segment dominates the Saudi Arabia floor covering market, commanding approximately 90% of the market share in 2024, driven by massive infrastructure development initiatives and construction projects across the country. This segment's prominence is largely attributed to the government's Vision 2030 strategy, which has catalyzed significant investments in residential, commercial, and infrastructure projects. The Ministry of Municipal, Rural Affairs, and Housing's ambitious goal of delivering 365,000 new housing units by 2025 has been a major growth driver for floor covering demand in new constructions. The segment's robust performance is further supported by the development of mega-projects like NEOM, the Red Sea Project, and Qiddiya, which require extensive flooring solutions. Additionally, the expansion of commercial infrastructure, including shopping malls, hotels, healthcare facilities, and educational institutions in major cities like Riyadh, Jeddah, and Dammam, continues to fuel the demand for various floor covering materials in new construction projects.

Replacement and Renovation Segment in Saudi Arabia Floor Covering Market

The replacement and renovation segment plays a vital role in the Saudi Arabia floor covering market, driven by the increasing focus on property maintenance and modernization of existing structures. This segment is characterized by the growing trend of homeowners and businesses upgrading their spaces with modern flooring solutions that offer enhanced aesthetics and functionality. The demand is particularly strong in urban areas where property owners are investing in renovation projects to maintain or increase their property values. Economic factors significantly influence renovation activities, with periods of economic stability seeing increased investment in floor covering replacements. The segment also benefits from the aging of existing buildings and commercial spaces, creating a steady demand for durable and contemporary flooring materials. Additionally, the shift in consumer preferences towards replacing traditional flooring with hardwood flooring and resilient flooring options has contributed to the segment's growth, supported by the availability of customizable flooring products that cater to diverse consumer preferences.

Segment Analysis: By End User

Commercial Segment in Saudi Arabia Floor Covering Market

The commercial segment dominates the Saudi Arabia floor covering market, accounting for approximately 59% of the total market value in 2024. This significant market share is driven by extensive development across various commercial sectors including offices, hospitality, healthcare facilities, educational institutions, and sports venues. The segment's prominence is further bolstered by Saudi Arabia's massive infrastructure projects, with investments exceeding USD 1.4 trillion across construction, industry, energy, water, oil, and gas sectors. The commercial segment's growth is particularly evident in major cities like Riyadh, Jeddah, and Dammam, where there is continuous expansion in office buildings, retail centers, hotel facilities, healthcare facilities, and industrial projects. The development of new movie theatres, mall additions, stadiums, dining establishments, and theme parks represents significant capital expenditure that directly impacts the demand for commercial floor coverings.

Residential Segment in Saudi Arabia Floor Covering Market

The residential segment is emerging as the fastest-growing sector in the Saudi Arabia floor covering market, projected to grow at approximately 9% from 2024 to 2029. This robust growth is primarily driven by Saudi Arabia's Vision 2030 strategy, which aims to diversify the economy and increase Saudi national homeownership rates. The Sakani program, meaning "my residence" in Arabic, has been instrumental in providing Saudi citizens access to affordable housing options through various initiatives. The segment's growth is further supported by several massive residential complexes being developed across the country, including residential components in megaprojects like NEOM, the Red Sea Project, and Qiddiya. The demand in this segment is characterized by preferences for durable flooring materials that can withstand the nation's hot climate and heavy foot traffic, while also providing heat resistance and moisture resistance, particularly in coastal areas.

Segment Analysis: By Distribution Channel

B2B/Contractors/Dealers Segment in Saudi Arabia Floor Covering Market

The B2B/Contractors/Dealers segment dominates the Saudi Arabia floor covering market, holding approximately 67% of the market share in 2024. This segment's prominence is largely driven by the extensive infrastructure development projects and commercial construction activities across the kingdom. The segment benefits significantly from Saudi Arabia's Vision 2030 initiatives, which have spurred massive construction projects including new cities, tourism developments, and commercial complexes. Major contractors and dealers in this segment maintain strong relationships with manufacturers and suppliers, enabling them to handle large-scale flooring projects efficiently. The segment's strength is further reinforced by the growing number of commercial developments, healthcare facilities, educational institutions, and hospitality projects across major cities like Riyadh, Jeddah, and Dammam. Additionally, these B2B channels offer comprehensive services including product consultation, installation, and after-sales support, making them the preferred choice for large-scale construction projects.

B2C/Retail Channels Segment in Saudi Arabia Floor Covering Market

The B2C/Retail Channels segment is experiencing the fastest growth in the Saudi Arabia floor covering market, with a projected growth rate of approximately 9% from 2024 to 2029. This accelerated growth is primarily driven by the increasing focus on home renovation and interior decoration among Saudi consumers. The segment's expansion is supported by the rising number of specialty stores, home centers, and online retail platforms that offer a wide variety of flooring solutions. The growth is further fueled by the increasing adoption of e-commerce platforms, which provide convenient access to a broad range of flooring products and enable consumers to compare prices and designs easily. The segment is also benefiting from the growing trend of DIY home improvement projects, with retailers offering installation guidance and support services. Additionally, the expansion of organized retail infrastructure and the introduction of innovative flooring solutions tailored for residential applications are contributing to the segment's rapid growth.