Saudi Arabia Floor Covering Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2031)

Saudi Arabia Floor Covering Market Trends and Insights

Vision 2030 Megaprojects Driving Flooring Market Growth

The Saudi Arabia floor covering market is tied to a sustained megaproject agenda that prioritizes mixed-use districts, tourism assets, and cultural destinations under Vision 2030. Contracting momentum in 2025 included Diriyah Company’s SAR 18.75 billion awards, covering a large retail development with 400 units that carry Najdi-aesthetic finishes and ceramic solutions designed to meet fire and slip standards in high-footfall retail environments (SAR 18.75 billion equals USD 4.99 billion). Delivery of themed destinations is advancing, as Qiddiya’s flagship park completed construction with extensive slip-resistant vinyl, epoxy coatings, and UV-stable outdoor systems sized to both safety and longevity requirements. On the Red Sea, hotels under the InterContinental brand have embedded low-VOC materials into high-end interiors that must meet LEED performance thresholds while operating in humidity-prone microclimates^{[1]Diriyah Company, “High Profile Projects Announced… H1 2025,” Diriyah Company, diriyahcompany.sa.}. The Saudi Green Building Code’s enforcement is bringing energy-efficiency and emissions criteria to the forefront of bids for public and giga-project contracts, which encourages standardized, test-verified flooring systems in ceramic, vinyl, and specialty seamless formats. These execution streams anchor medium to long-term visibility for the Saudi Arabia floor covering market as large projects convert from design into procurement and installation phases.

Riyadh and Jeddah Witnessing a Rise in Premium and Luxury Residential Renovations

High-end renovations in Riyadh and Jeddah are scaling alongside urban repositioning, with villa and apartment owners upgrading from builder-grade finishes to imported stone, engineered wood, and designer LVT to align with rising quality expectations in core districts. Rising homeownership has reinforced a stable base for remodel activity and supports phased interior upgrades that often allocate a meaningful share to flooring due to its aesthetic impact and maintenance benefits. In practice, polished concrete, microcement, and premium porcelain are gaining in areas that demand thermal stability and low upkeep and are being specified where HVAC optimization and dust management are project goals. Developers and homeowners are also responding to sustainability messaging with LEED-aligned materials and low-VOC certification, although style, durability, and lifecycle cost remain the primary selection criteria. The Saudi Arabia floor covering market is therefore seeing renovation-driven demand that complements new-build cycles and improves resilience to short-term swings in contractor awards.

Hotel Flooring Upgrades Driven by Expansions in Tourism and Hospitality (Red Sea, Diriyah Gate)

Tourism investments are rapidly translating into specification-rich flooring packages across resorts, branded residences, and urban hotels. Red Sea Global’s phased openings and AMAALA’s Triple Bay rollout are channeling premium stone, engineered wood, microcement, and antimicrobial vinyl into high-traffic areas and wet zones where performance, maintenance, and LEED alignment are decisive. InterContinental’s resort at The Red Sea showcased low-VOC solutions and modular systems that meet both environmental and operational thresholds set by luxury operators and project owners. In the cultural core, Diriyah’s hospitality pipeline integrates modern building systems with traditional aesthetics, which drives a nuanced mix of slip-resistant ceramic, porcelain with low water absorption, and performance-backed modular finishes in corridors and guest areas. This flow of openings and fit-outs sustains a steady cadence for suppliers that can meet tight delivery schedules, provide installation guidance, and furnish product-level environmental documentation. The Saudi Arabia floor covering market is well positioned to capitalize on the room additions and refurbishment cycles expected through the decade as operators standardize on durable, low-emission materials.

Carpet Sales Surge as Majlis and Prayer Areas Favor Soft Floor Coverings

Carpet and rugs retain cultural importance in majlis rooms and prayer spaces, which supports a recurring baseline for domestic production and imports. In mosques and religious infrastructure, flame-retardant and stain-resistant carpets are a core specification, and they must comply with building and fire codes that reflect high occupancy and frequent cleaning cycles in peak seasons. Hotels and corporate offices continue to use modular carpet tiles in conference rooms and select guest corridors due to acoustic damping and ease of selective replacement, while hard-surface alternatives are often preferred in lobbies and circulation spaces for durability. Over time, luxury vinyl planks and porcelain have reduced carpet’s footprint in utility-heavy areas because of moisture resistance and lifecycle cost advantages. Within this context, the Saudi Arabia floor covering market maintains a stable carpet niche shaped by cultural use cases and compliance obligations in public venues.

Impact of Oil Revenue Cyclicality on Private Construction Spending

Short-run revenue shifts have contributed to budget deficits, which can temper near-term contracting momentum in select private and discretionary projects. The FY2025 fiscal position showed a deficit, and this was followed by a FY2026 plan that maintains meaningful capital expenditures, signaling continued support for core infrastructure even as allocations are recalibrated across sectors. In this environment, flooring orders tied to private projects can face deferrals, particularly for high-spec stone and wood packages that require larger deposits and longer lead times. Public-sector anchor programs linked to Vision 2030 continue to provide a floor for demand with multi-year outlays and a pipeline approach that phases execution to preserve continuity. This backdrop keeps the Saudi Arabia floor covering market on a stable trajectory while short-cycle volatility at the project level can temporarily affect procurement schedules.

Import Tariffs Inflate Prices for Wood and Luxury Vinyl

Ad-valorem duties on finished wood and luxury vinyl increase landed costs for imported premium packages, which affects buyer choices in price-sensitive segments and shifts share toward domestic porcelain and other local alternatives. Tariff structures documented for Saudi Arabia remain a reference point for importers and support the trend of localizing production for certain formats where feasible^{[2]Office of the United States Trade Representative, “2025 National Trade Estimate Report,” USTR, ustr.gov.}. Domestic producers have used this window to recapitalize and expand, and selected firms reported higher revenue and profit as projects substitute toward tariff-light options while aligning with Made-in-Saudi content on large public tenders. The net effect is a bifurcation between price-driven segments and prestige imports in luxury hospitality and top-end residential. Over the medium term, this structure supports investment in local capacity and quality upgrades that can lift value capture in the Saudi Arabia floor covering market.

Segment Analysis

By Product Type: Ceramic Domination, LVT Disruption

Ceramic tiles held a 49.38% market share in 2025, reflecting strong domestic production, thermal performance, and cost-effectiveness for climate-sensitive applications. Luxury vinyl tiles (LVT) and planks are the fastest-growing segment, with an 11.64% CAGR projected through 2031, driven by modular installation, low-VOC formulations, and acoustic and maintenance benefits in hospitality and healthcare. Ceramic tiles remain resilient in residential and high-traffic areas due to low water absorption and durability, ensuring steady volumes as premium formats expand. Porcelain sets benchmarks for abrasion and thermal-shock resistance, while microcement and polished concrete gain traction in seamless, cost-efficient applications. This performance mix aligns with interior functionality, maintenance, and compliance standards in the Saudi Arabia floor covering market.

The interplay between ceramic dominance and LVT growth is reshaping value distribution. Ceramic tiles dominate mid-tier housing due to availability and cost stability, while LVT penetrates spaces prioritizing acoustic comfort and moisture resistance. In luxury hospitality and offices, engineered wood and stone face cost challenges, shifting demand toward premium porcelain or rigid-core LVT. Carpet and rugs meet cultural and acoustic needs but face competition from hard surfaces in high-maintenance areas. This evolution drives quality improvements as suppliers enhance formulations, documentation, and installer training to meet growing demand in Saudi Arabia.

Note: Segment shares of all individual segments available upon report purchase

By Construction Type: Retrofit Leads, New-Build Accelerates

Remodeling and retrofit activities held 62.38% of the market share in 2025, driven by homes requiring replacement windows and rising interior design expectations in metropolitan areas. New construction is projected to grow at a 10.39% CAGR through 2031, supported by housing units, hospitality projects, and mixed-use developments under active plans. Retrofit projects prioritize dust management, thermal comfort, and lifecycle costs, boosting demand for porcelain and seamless systems in areas with frequent cleaning and temperature changes. New construction employs standardized packages with ceramic, vinyl, and specialty surfaces, promoting factory pre-finishing and rapid-installation modules. These trends ensure stable volumes and increased premium product adoption as the Saudi Arabia floor covering market advances in compliance and quality.

Retrofit projects incur higher costs due to selective demolition and tight timelines, while new construction benefits from bulk delivery and sequencing efficiencies. Pre-fabricated bathroom pods and modular room kits are increasingly used in large projects, integrating factory-installed flooring for faster completion. Residential new-builds balance cost and performance with ceramic and vinyl combinations, offering premium upgrades. Hospitality and cultural venues favor premium materials like stone, engineered wood, and high-spec vinyl for signature spaces, enhancing new construction’s contribution while retrofit sustains baseline demand.

By End-User: Residential Incumbency, Commercial Velocity

Residential applications held a 71.36% market share in 2025, driven by homeownership policies, strong housing starts, and replacement cycles emphasizing thermal stability and low maintenance. Commercial end-users accounted for 28.64% of demand, with an 11.22% CAGR projected through 2031, supported by hotels, retail spaces, educational buildings, and public facilities requiring performance and compliance. Hospitality prioritizes slip resistance, indoor air quality, and durability for high occupancy and frequent cleaning. Retail and mixed-use centers adopt materials like porcelain, microcement, and epoxy in high-abrasion zones, driving market diversification.

Hospitality and leisure lead commercial value capture with premium specifications and modular replacements. Retail corridors and experiential zones use slip-resistant surfaces and polished concrete, benefiting lighting and HVAC strategies. Healthcare facilities demand antimicrobial, ESD-safe, and easy-to-clean surfaces, boosting specification-grade vinyl and specialty coatings. Educational and public buildings balance durability and budget, often using domestic ceramic to meet local mandates. The commercial segment’s 11.22% CAGR significantly contributes to market growth, while residential remains the backbone for steady volume.

Note: Segment shares of all individual segments available upon report purchase

By Distribution Channel: Retail Incumbency, B2B Momentum

In 2025, B2C retail channels held 78.39% of the market share, driven by villa renovations and small-contractor purchases through showrooms, home centers, and online platforms. B2B procurement accounted for 21.61% and is expected to grow at a 10.33% CAGR through 2031, as mega-developers consolidate specifications and sign agreements with manufacturers or distributors. Large projects increasingly bypass retail intermediaries for scale pricing and delivery reliability, boosting direct channels and pre-qualified distributors. Online ordering is expanding with improved selection and logistics, but showrooms remain relevant for high-end purchases requiring tactile assessment and installation bundling. This channel mix enhances market access and raises service expectations, strengthening the service layer in the Saudi Arabia floor covering market.

Distributor-mediated deals are common among small and mid-sized contractors relying on warehouse inventory and technical support. For giga-projects and public tenders, direct agreements streamline specifications and submittals, emphasizing EPDs, VOC disclosures, and durability tests. Suppliers differentiate through catalog breadth, installer certification, and after-sales support as projects demand complex finishes. This shift boosts premium vinyl and porcelain lines with documented performance and availability. These trends are increasing B2B contributions to the market as institutional buyers prioritize direct sourcing and technical validation in procurement.

Geography Analysis

Riyadh held a 34.35% market share in 2025 and is expected to grow at 9.84% through 2031, driven by its role as the administrative and financial hub with flagship projects. These projects, including cultural, recreational, hospitality, and mixed-use developments, generate demand for ceramic, porcelain, premium vinyl, and specialty flooring for interior and exterior applications^{[3]Government of Saudi Arabia, “Vision 2030 Annual Report 2024,” Vision 2030, vision2030.gov.sa.} . Jeddah, as a coastal commercial hub and gateway to Red Sea tourism, supports demand for imported stone, engineered wood, and specification-grade luxury vinyl tile (LVT) in branded projects. Its luxury positioning and hospitality growth further enhance this demand. Other regions are growing through housing developments, religious tourism infrastructure, industrial expansions, and logistics upgrades, ensuring steady demand for ceramic and compliant vinyl flooring. This regional diversity allows the market to align products with local climates and occupancy patterns while meeting national standards.

Riyadh’s projects require high-performance finishes meeting thermal cycling, slip resistance, and abrasion standards, increasing demand for porcelain and specification-grade vinyl. Jeddah’s coastal climate emphasizes humidity control and UV stability, driving demand for engineered teak, UV-stabilized epoxy, and slip-rated ceramic for outdoor use. In Makkah and Madinah, religious tourism drives demand for abrasion-resistant and hygienic flooring, while the Eastern Province’s industrial sector supports epoxy and chemical-resistant surfaces. These regional needs shape product mixes and installation practices, ensuring stable demand across the Saudi Arabia floor covering market as projects progress into the medium term.