Market Size of Probiotic Dietary Supplement Industry
|Study Period||2018 - 2028|
|Market Size (2023)||USD 7.81 Billion|
|Market Size (2028)||USD 10.32 Billion|
|CAGR (2023 - 2028)||5.72 %|
|Fastest Growing Market||Asia Pacific|
*Disclaimer: Major Players sorted in no particular order
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Probiotics Dietary Supplements Market Analysis
The Probiotic Dietary Supplement Market size is expected to grow from USD 7.81 billion in 2023 to USD 10.32 billion by 2028, at a CAGR of 5.72% during the forecast period (2023-2028).
- Consumers have become health conscious and familiarized themselves with the benefits of probiotic supplements on health, propelling market demand. Various studies stating the positive impact of the consumption of the probiotic supplement on the host is further driving market demand. Manufacturers are introducing innovative supplements to cater to consumer demand.
- For instance, they are offering customized probiotic supplements as per the need of individuals as consumers are becoming increasingly aware of the probiotic content to be taken by them. Different delivery formats, such as liquids, capsules, and powders, are being introduced in the market.
- For instance, in April 2021, Cosmax NBT, a South Korea-based supplements company, developed Zeta Probiotics Technology. The technology enables restoring the cell wall of probiotic microbes after passing through the freeze-drying process, thereby improving the viability and adhesion of probiotic strains in the intestine.
- The probiotic dietary supplements market is majorly positively affected by increasing interest in online self-education, a strong emphasis on preventive healthcare driving the regional demand. Convenience dietary products like chewable gummies and capsules are responsible for the significant growth of probiotic dietary supplements. These products are offered in different flavors, such as apple, orange, and raspberry, which attract consumers.
- Streptococcus thermophilus is a commonly used lactic acid bacteria in probiotic supplements, which helps regulate the digestive tract's functioning and immune system response. Lactobacillus is another lactic acid-producing bacteria in supplements, which helps regulate the digestive tract and is efficient in treating diarrhea, skin disorder, high cholesterol, irritable bowel syndrome, and lung infections.
- Market players are focusing on developing new probiotic formulations based on beneficial bacteria that can address various health ailments. For instance, in June 2021, Lonza collaborated with Kaged Muscle, a sports nutrition company based in California.