Market Share of Probiotic Dietary Supplement Industry
Some major players in the probiotic dietary supplements are BioGaia, Optibac Probiotics Inc, Procter & Gamble, Koninklijke DSM NV, and Church & Dwight Co., Inc., among others. Market players adopt strategic approaches like product innovation and launches, partnerships, expansion, acquisitions, etc., to maintain their market position. For instance, Perrigo and Probi signed a comprehensive pan-European agreement in February 2021 to launch and expand premium probiotic digestive and immune health concepts in 14 European countries. The products offer validated probiotic strains and have documented positive effects clinically. Furthermore, the partnership is bound to strengthen the company's foothold in many European countries in probiotics.
Probiotics Dietary Supplements Market Leaders
Reckitt Benckiser LLC
Procter & Gamble
Koninklijke DSM NV
Church & Dwight Co., Inc.
*Disclaimer: Major Players sorted in no particular order