Over The Top (OTT) Market Share

Market Share of Over The Top (OTT) Industry

The Over the Top (OTT) Market is fragmented. With many media and content companies jumping on the streaming TV bandwagon, the marketplace is becoming increasingly competitive, creating even more competition for high-quality content to keep viewers hooked. The companies are focusing on product innovation to gain consumer attention. Major players in the market are Netflix, Inc., Amazon.com Inc.(Prime Video), The Walt Disney Company (Hulu), Tencent Holdings Ltd, and Roku Inc. among others. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

• December 2022 - Netflix has collaborated with Nike Training Club to deliver workout and fitness programming to the OTT platform. Fitness content is being delivered to the video streaming platform through the collaboration between Netflix and Nike Training Club.
• November 2022 - Amazon has introduced a smartphone version of its Prime Video membership, which costs Rs 599 (USD 7.29)annually. This plan would be accessible specifically in India, and clients can purchase an annual subscription for their mobile access using the official website or the Android app.

Over The Top (OTT) Market Leaders

1. Netflix, Inc.

2. Amazon.com Inc. (Prime Video)

3. The Walt Disney Company (Hulu)

4. Tencent Holdings Ltd

5. Roku Inc.

*Disclaimer: Major Players sorted in no particular order