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The North America Tea Market is segmented by Form (Leaf Tea and Crush/Tear/Curl tea), Product Type (Black Tea, Green Tea, Herbal Tea, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail Stores, and Other Distribution Channels), and Geography.
The North America Tea Market is expected to register a CAGR of 3.1%, during the forecast period (2020 - 2025).
Scope of the market includes segmenataion, by tea, the market is segmented into leaf tea and CTC (crush, tear, and curl) tea. By product type, the market is segmented as black tea, green tea, herbal tea, and other product types. By distribution, the market is segmented as supermarkets/hypermarkets, convenience stores, specialist retailers, online retail stores, and other distribution channels.
|CTC Tea (Crush, Tear, and Curl)|
|Other Product Types|
|Online Retail Stores|
|Other Distribution Channels|
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Rising awareness regarding the health benefits of RTD tea, on-the-go convenience trend, and premiumization of tea are a few factors driving the market. Healthy hydration trends, among the consumers in North America, have led to the rise in the demand for RTD tea products, over other carbonated or soft drinks. The market faces challenges with respect to the availability of substitute products, such as energy drinks, other RTD drinks, like coffee, and functional beverages. Innovations and new product launches remain the key influential factors for the market growth, where manufacturers are coming up with new flavors, combinations of ingredients, and strong promotional positioning of the products. For instance, Value-added RTD tea, such as kombucha fermented tea products, are gearing up the market growth in the overall RTD market.
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The United States has been identified as the third-largest importer of tea, globally. Tea consumption in the United States has increased significantly in the past few years, and tea is now the most popular beverage in this country. In this region, the major growth opportunities include increasing health awareness among North American consumers, the introduction of new flavors, and the demand for convenience. The United States tea market recorded robust growth, in terms of value and volume in 2018, with herbal and green tea reflecting stronger demand. The market for tea is expected to grow at an impressive pace, due to continued innovation, convenience, and popularity of high-end specialty tea. In Future, the growth is expected to be dependent on increasing consumer interest, as well as the marketing of tea as a healthy beverage.
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In North America, the packaged tea segment includes several brands/companies, including Unilever PLC, Tata Tea, Waghbakri, Duncan's, Brooke Bond, Red Rose, and A1. Moreover, packaged tea brands have been experimenting with pack sizes from HORECA large packing to 5-10 INR pack sizes, which is targeting various consumer segments, coupled with new innovations in packaging ranging from thin standard packs, tea bags, pet jars, and tetrapacks to wooden and ceramic exotic gift packing for some of the premium variants offered by players, such as Dilmah, Infinitea etc.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1.1 Leaf Tea
5.1.2 CTC Tea (Crush, Tear, and Curl)
5.2 Product Type
5.2.1 Black Tea
5.2.2 Green Tea
5.2.3 Other Product Types
5.3 Distribution Channel
5.3.2 Convenience Stores
5.3.3 Specialist Retailers
5.3.4 Online Retail Stores
5.3.5 Other Distribution Channels
5.4.1 North America
126.96.36.199 United States
188.8.131.52 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Celestial Seasonings Inc.
6.4.2 Unilever PLC
6.4.3 ITO EN Inc.
6.4.4 Tata Global Beverages
6.4.5 Davids Tea Inc.
6.4.6 Bigelow Tea
6.4.7 Tea Forte
6.4.8 Republic of Tea
7. MARKET OPPORTUNITIES AND FUTURE TRENDS