Market Trends of Isotonic Drinks Industry
This section covers the major market trends shaping the Isotonic Drinks Market according to our research experts:
Product Differentiation as a Key Strategy
There is widespread adoption of flavored isotonic drinks owing to their taste appeal. With the addition of fruit flavors and in response to the rising demand for new products, the market for isotonic beverages has been expanding to this global trend. Demand for drinks that are naturally flavored, sugar-free, and low in calories has increased as the number of persons with diabetes increases globally. According to the American Beverage Association's consumer analysis study 2021, millennial consumers are gravitating toward rehydration and recovery drinks with natural flavors including coconut water, lemon, strawberry, apple, natural herbs, and hibiscus, among others. Key businesses are focusing on a wide range of flavors to target various consumer groups since the market for flavored isotonic drinks is flourishing. For instance, in July 2021, the Malaysian-based Revive Isotonic company introduced a lemon-flavored RTD isotonic drink to the market. Lemon is one of the citrus fruits that is distinguished by its amount of flavanones, vitamin C, minerals, and citric acid, which add nutritional value to a beverage. Consequently, the isotonic drink with a lemon flavor that contains carbs and electrolytes is well-liked by people all over the world.
Asia-Pacific is the Fastest Growing Region
The isotonic drinks market in Asia-Pacific is experiencing rapid expansion due to the changing lifestyles, and rising living standards of generation. The young athletes in the Asian countries are well occupied with various sports events such as Asian Youth Para Games, and Asian Games, to name a few, thus, there is a high demand for isotonic drinks to boost energy and hydrate themselves. Furthermore, the increasing popularity of fitness activities, such as aerobics, running, weight training, and yoga, along with an increase in the number of women in fitness, sport-related activities, and increasing subscription rates in gym and health clubs drives the growth of the isotonic drinks market in Asia-Pacific. The isotonic drinks market is growing expeditiously in the region through market expansion by the key manufacturer. For instance, in September 2021, H-TWO-O a Singapore-based isotonic beverage brand declared that they planned to launch the latest design can and bottle to target a new generation with its isotonic drinks and other energy drink in attractive packaging designs
