Market Size of Isotonic Drinks Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 11.02 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Isotonic Drinks Market Analysis
The isotonic market is projected to register a CAGR of 11.02% during the forecast period, 2022-2027.
Nowadays, ready-to-drink beverages are becoming more and more popular since they are accessible and convenient. Thus, in order to stay hydrated, customers are choosing RTD beverages that are healthier and lower in calories and sugar, which boosts sales of RTD isotonic drinks. Furthermore, isotonic drinks are consumed to improve water, mineral, and nutrient intake to promote the body's recuperation, which is being slowed down by extensive sweating during heavy workout. The National Library of Medicine reports that isotonic beverages or any sports drink can be consumed by pregnant women as it prevents maternal ketosis without increasing gastric volume. Since there is a large consumer base for isotonic beverages, market growth will be strong throughout the projection period.
The COVID-19 pandemic fueled the sales of isotonic drinks as hydration and nutrition are critical in the recovery of COVID-19 patients and are an important part of medical treatment. According to some studies, COVID-19 severity is associated with lower serum sodium, potassium, and calcium concentrations, which leads to electrolyte imbalances in patients, resulting in increased sales of various isotonic drinks. Owing to the huge demand for isotonic drinks in the market various manufactueres are bringing up isotonic drinks. For instance, in November 2020, 100PLUS, a Singapore-based brand declared the launch of its latest addition of isotonic drink namely, 100PLUS Active Isotonic Powder.
In the medium term, fitness enthusiasts and athletes are expected to drive the demand for isotonic drinks. A rising inclination toward physical fitness by actively being involved in HIIT (High-intensity interval training) and other muscle training workouts, is anticipated to push the market growth as isotonic drinks help to stimulate muscles and nerves and reduce muscle cramping.
