Market Share of Isotonic Drinks Industry
The global isotonic drinks market is highly fragmented due to the presence of multiple regional and multinational companies offering different forms of the product as per convenience and trying to maintain their leadership position in the market studied. Major players in the market include Pepsico, The Coca-Cola Company, Monster Beverage Corp, Science in Sport, and Bright Lifecare PVT LTD, among others, are holding a significant share of the market studied and embarking on business strategies that include, product innovations, partnerships, strengthening their hold over online and offline marketing to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market. For instance, in March 2022, The Vita Coco Company partnered with DEKA FIT for launching its latest protein-infused isotonic formulated water brand PWR LIFT for higher growth of the isotonic drink category.
Isotonic Drinks Market Leaders
Pepsico
The Coca-Cola Company
Monster Beverage Corp
Science in Sport
Bright Lifecare PVT LTD
*Disclaimer: Major Players sorted in no particular order
