Home Fragrances Market Share

Statistics for the 2022 & 2023 Home Fragrances market share, created by Mordor Intelligence™ Industry Reports. Home Fragrances share report includes a market forecast to 2028 and historical overview. Get a sample of this industry share analysis as a free report PDF download.


Market Share of Home Fragrances Industry

The home fragrances market is competitive, with the presence of many local and international players. These players focus on geographical expansions, new product launches, and mergers and acquisitions, which are key strategies for operating in the global home fragrances market and gaining a competitive edge. Some leading market players are Reckitt Benckiser Group PLC, The Procter & Gamble Company, dōTERRAInternational LLC, Newell Brands Inc., and Henkel AG & Co.

Home Fragrances Market Leaders

  1. Reckitt Benckiser Group plc

  2. The Procter & Gamble Company

  3. Newell Brands

  4. Henkel AG & Co. KGAA

  5. dōTERRA International LLC

*Disclaimer: Major Players sorted in no particular order

Home Fragrances Market Concentration