Market Share of Home Fragrances Industry
The home fragrances market is competitive, with the presence of many local and international players. These players focus on geographical expansions, new product launches, and mergers and acquisitions, which are key strategies for operating in the global home fragrances market and gaining a competitive edge. Some leading market players are Reckitt Benckiser Group PLC, The Procter & Gamble Company, dōTERRAInternational LLC, Newell Brands Inc., and Henkel AG & Co.
Home Fragrances Market Leaders
Reckitt Benckiser Group plc
The Procter & Gamble Company
Henkel AG & Co. KGAA
dōTERRA International LLC
*Disclaimer: Major Players sorted in no particular order