Home Fragrances Market Share

Market Share of Home Fragrances Industry

The home fragrances market is competitive, with the presence of many local and international players. Some leading market players are Reckitt Benckiser Group PLC, The Procter & Gamble Company, dōTERRAInternational LLC, Newell Brands Inc., and Henkel AG & Co. These players focus on geographical expansions, new product launches and mergers and acquisitions, which are key strategies for operating in the global home fragrances market and gaining a competitive edge. For instance, in September 2022, Brooklinen launched a new fragrance collection that includes candles, diffusers, and room sprays.

Home Fragrances Market Leaders

1. Reckitt Benckiser Group plc

2. The Procter & Gamble Company

3. Newell Brands

4. Henkel AG & Co. KGAA

5. dōTERRA International LLC

*Disclaimer: Major Players sorted in no particular order