Europe Recreational Boating Market Size and Share

Europe Recreational Boating Market (2025 - 2030)
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Europe Recreational Boating Market Analysis by Mordor Intelligence

The Europe Recreational Boating Market size is estimated at USD 16.78 billion in 2025, and is expected to reach USD 23.21 billion by 2030, at a CAGR of 6.73% during the forecast period (2025-2030). The Europe recreational boating market continues to grow despite lingering supply-chain bottlenecks and stricter emissions regulations. Digital boat-sharing platforms, a sharp rise in electric propulsion adoption, and a stream of high-net-worth migrants moving to Mediterranean tech hubs are reshaping demand and encouraging access-based business models.

Key Report Takeaways

  • By boat type, outboard boats led with 46.18% of the Europe recreational boating market share in 2024, whereas inboard boats are forecast to expand at a 6.81% CAGR to 2030. 
  • By length, the 30-60 feet segment accounted for 46.13% of the Europe recreational boating market size in 2024; vessels under 30 feet are advancing at a 6.47% CAGR through 2030. 
  • By propulsion system, internal combustion engines dominated with an 87.11% Europe recreational boating market share in 2024, while electric systems are projected to post a 7.21% CAGR over 2025-2030. 
  • By application, cruising and day-sailing held 37.65% revenue share in 2024; charter and rental services exhibit the fastest growth at 6.87% CAGR to 2030. 
  • By distribution channel, dealers and brokers commanded 61.26% revenue share in 2024, yet rental and subscription services are growing at a 7.11% CAGR. 
  • By country, Italy captured 19.14% revenue share in 2024; Sweden is poised for the highest growth with a 7.28% CAGR.

Segment Analysis

By Boat Type: Larger Inboard Craft Set the Pace for Premiumization

Current demand skews toward versatile outboards that captured 46.18% revenue in 2024, yet inboard craft are rising fastest at a 6.81% CAGR as affluent buyers pursue performance, space, and integrated luxury features. This shift enlarges the Europe recreational boating market because premium price points lift overall industry value. In 2025, the inboard portion of the Europe recreational boating market size is forecasted to grow exponentially, with Italian builders such as Ferretti and Sanlorenzo introducing hybrid propulsion to entice eco-conscious yacht enthusiasts. Compact personal watercraft retain a niche in Nordic summer cottages, while RIBs supply entry-level charter fleets that funnel new users into ownership pathways.

OEMs are bundling digital navigation, advanced stabilization, and AI-enabled safety into inboard models, increasing appeal among tech-savvy migrants to Mediterranean innovation hubs. Strong charter yields also convince investors to allocate capital toward larger craft, further buoying the Europe recreational boating market. Manufacturers that scale hybrid powertrains across mid-size ranges are likely to win share as regulatory pressure intensifies.

Europe Recreational Boating Market: Market Share by Boat Type
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

Get Detailed Market Forecasts at the Most Granular Levels
Download PDF

By Length: Sub-30 Feet Vessels Drive Volume, Mid-Size Boats Preserve Value

The 30-60 feet class maintains 46.13% dominance because it balances comfort with marina versatility throughout Europe’s varied coastline. However, sub-30 feet boats will outpace all other lengths at a 6.47% CAGR. High ownership costs motivate urban dwellers to rent smaller craft for weekend trips, boosting turnover at sharing platforms. EU-funded inland-waterway upgrades further stimulate purchases of trailerable models, bolstering the lower-end of the pricing spectrum.

Mid-size craft still capture discretionary upgrades as family cruisers, particularly in France and Spain where multi-day coastal itineraries prevail. Electric conversion economics favor sub-30 feet units because lighter displacement extends battery range, attracting funding from various sources. Conversely, super-yachts over 60 feet remain a luxury niche, adding value rather than volume to the Europe recreational boating market.

By Propulsion System: Electric Gains Momentum

Internal combustion engines remain the baseline, yet their 87.11% share erodes gradually. Electric and hybrid systems achieve 7.21% CAGR as EU climate policies bite. Falling battery prices, improved fast-charging infrastructure, and noise-sensitive Nordic lakes all bolster adoption. Hybrid drives serve as transitional solutions for long-range voyaging, with OEMs like Scania rolling out modular powertrains. Hydrogen remains exploratory, but pilot projects in the Netherlands suggest long-term potential when green hydrogen supply scales.

Manufacturers able to platform electric motors across length categories will capture disproportionate value. Financing programs that bundle battery leasing with charter income further de-risk ownership, widening the appeal of electric craft and reinforcing the growth trajectory of the Europe recreational boating market.

By Application: Charter Expansion Alters Usage Patterns

Cruising and day-sailing held 37.65% revenue in 2024, reflecting Europe’s longstanding leisure habits. Yet charter and rental activities will set the pace at 6.87% CAGR, leveraging digital platforms to optimize fleet utilization. Watersports applications benefit from EU adventure-tourism grants that subsidize operator equipment upgrades, while fishing maintains stable demand amid regulatory quotas.

Charter growth encourages fleets of standardized, sub-30 feet electric boats in urban marinas, which strengthens the business case for infrastructure electrification. Meanwhile, cruising retains its cultural resonance as retirees seek multi-week coastal itineraries, sustaining demand for comfortable mid-size boats within the Europe recreational boating market.

Europe Recreational Boating Market: Market Share by Application
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

Get Detailed Market Forecasts at the Most Granular Levels
Download PDF

By Distribution Channel: Rental & Subscription Models Reshape Commerce

Traditional dealers and brokers still mediate 61.26% of purchases, but rental subscriptions grow fastest at 7.11% CAGR as consumers prioritize flexibility. Digital contracting, embedded insurance, and AI-driven pricing enable platforms to scale rapidly without owning physical inventory. OEMs respond by launching proprietary services that complement sales, protecting margins in a tightening regulatory landscape.

Direct-to-consumer sales survive in the luxury bracket, where personalized layouts and bespoke interiors remain critical. Hybrid commerce models—combining dealer showrooms, online configuration, and subscription trials—are emerging to capture multiple revenue streams from the expanding Europe recreational boating market.

Geography Analysis

Italy remains the single largest revenue contributor with 19.14% share, aided by globally recognized yacht brands and a robust refit ecosystem that attracts high-net-worth clientele. Fincantieri’s Maestri del Mare program to hire 110 workers by early 2025 highlights the labor shortages that threaten delivery schedules but also underline the sector’s resilience. Luxury-day-cruiser demand is buoyed by Mediterranean tech entrepreneurs seeking leisure outlets, while berth scarcity pushes marina fees upward, reinforcing the shift to charter and fractional models.

Sweden leads growth on the strength of innovation and supportive policy, forecasted to grow at 7.28% CAGR. Electric start-up Candela secured EUR 25 million for production expansion, and Axopar now exports roughly half its output to the US, validating Nordic design appeal. High domestic fuel prices amplify the value proposition of electric propulsion. Denmark and Norway backfill the region’s expertise through zero-emission lake mandates and the Northern Lights Port Alliance, which coordinates alternative-fuel infrastructure.

Germany’s economic headwinds in 2024 dampened discretionary spending, but indications of lower interest rates and a rebound in consumer confidence suggest improved prospects for 2025. Federal water-way investments enlarge the inland boating customer base, especially for trailerable electric craft. France’s dual-coast geography supports both Atlantic and Mediterranean cruising, and Spain’s Balearic Islands sustain charter fleet utilization above 70% during peak season. The UK leverages a deep maritime services ecosystem despite regulatory divergence from EU norms. Poland advances as an export-oriented builder but confronts a tightening labor pool that could curb longer-term capacity additions.

Competitive Landscape

The Europe recreational boating market is moderately fragmented. Groupe Beneteau, Ferretti Group, and Azimut-Benetti are the key players in 2024, yet no single player dominates individually. Market consolidation is underway, Blackstone’s USD 5.65 billion acquisition of Safe Harbor Marinas adds infrastructure depth, while Sanlorenzo purchased Nautor Swan for EUR 48.5 million to sharpen its sailing-yacht portfolio.[3]“Safe Harbor Marinas Acquisition Press Release,” Blackstone Infrastructure Partners, blackstone.com OneWater Marine paid USD 75 million for American Yacht Group, securing exclusive HCB distribution rights.

Technology is a prime differentiator. Brunswick’s Boating Intelligence integrates AI into propulsion and docking systems, and Mercury Marine holds a significant outboard share through constant product refresh.[4]“Consumer Electronics Show Presentation 2025,” Brunswick Corporation, brunswick.com Electric insurgents gain ground, Candela’s hydro-foiling hulls cut energy usage by 80%, and ePropulsion’s European revenue surpassed 50% of total sales.

Digital platforms such as GetMyBoat scale bookings without asset ownership, incentivizing OEM participation in hybrid sales-plus-subscription models. Competitive success will hinge on combining manufacturing excellence with platform economics and low-emission technology leadership.

Europe Recreational Boating Industry Leaders

  1. Groupe Beneteau

  2. Azimut-Benetti Group

  3. Sunseeker International

  4. Ferreti Group

  5. Feadship

  6. *Disclaimer: Major Players sorted in no particular order
European Recreational Boating Market Concentration
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Need More Details on Market Players and Competitors?
Download PDF

Recent Industry Developments

  • February 2025: Blackstone Infrastructure completed the USD 5.65 billion acquisition of Safe Harbor Marinas, adding 138 facilities to its portfolio.
  • February 2025: OneWater Marine finalized the USD 75 million purchase of American Yacht Group, extending luxury distribution rights.
  • January 2025: Brunswick Corporation introduced Boating Intelligence at CES, unveiling autonomous docking and electric concepts.

Table of Contents for Europe Recreational Boating Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising participation in adventure tourism & water sports across Central & Northern Europe
    • 4.2.2 Surge in charter-based fractional ownership models driving first-time boaters
    • 4.2.3 Expanding network of inland waterways & EU-funded marina upgrades
    • 4.2.4 OEM push toward low-noise electric outboards aligning with Scandinavian zero-emission lakes
    • 4.2.5 Digital boat-sharing platforms unlocking utilisation of idle private vessels
    • 4.2.6 High-net-worth migration to Mediterranean tech hubs boosting demand for luxury day-cruisers
  • 4.3 Market Restraints
    • 4.3.1 Stringent Stage V emission & noise regulations inflating compliance costs
    • 4.3.2 Escalating insurance premiums after climate-driven loss events
    • 4.3.3 Skilled-labour shortages in Italian & Polish shipyards lengthening lead-times
    • 4.3.4 Berth scarcity & soaring mooring fees in Mediterranean marinas
  • 4.4 Value/Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter’s Five Forces
    • 4.7.1 Bargaining Power of Buyers/Consumers
    • 4.7.2 Bargaining Power of Suppliers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitute Products
    • 4.7.5 Intensity of Competitive Rivalry

5. Market Size & Growth Forecasts (Value (USD))

  • 5.1 By Boat Type
    • 5.1.1 Inboard Boats
    • 5.1.2 Outboard Boats
    • 5.1.3 Personal Watercraft
    • 5.1.4 Sailboats
    • 5.1.5 Inflatable & RIBs
    • 5.1.6 Other Boat Types
  • 5.2 By Length
    • 5.2.1 Less than 30 Feet
    • 5.2.2 30–60 Feet
    • 5.2.3 More than 60 Feet
  • 5.3 By Propulsion System
    • 5.3.1 Internal Combustion Engine
    • 5.3.2 Hybrid
    • 5.3.3 Electric
    • 5.3.4 Hydrogen & Alt-Fuels
  • 5.4 By Application
    • 5.4.1 Watersports & Racing
    • 5.4.2 Fishing & Angling
    • 5.4.3 Cruising & Day-Sailing
    • 5.4.4 Charter & Rental
  • 5.5 By Distribution Channel
    • 5.5.1 Direct OEM Sales
    • 5.5.2 Dealers & Brokers
    • 5.5.3 Rental & Subscription Services
  • 5.6 By Country
    • 5.6.1 Germany
    • 5.6.2 United Kingdom
    • 5.6.3 France
    • 5.6.4 Italy
    • 5.6.5 Spain
    • 5.6.6 Denmark
    • 5.6.7 Netherlands
    • 5.6.8 Greece
    • 5.6.9 Norway
    • 5.6.10 Sweden
    • 5.6.11 Finland
    • 5.6.12 Poland
    • 5.6.13 Croatia
    • 5.6.14 Russia
    • 5.6.15 Rest of Europe

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
    • 6.4.1 Groupe Beneteau
    • 6.4.2 Azimut-Benetti Group
    • 6.4.3 Ferretti Group
    • 6.4.4 Sunseeker International Ltd.
    • 6.4.5 Brunswick Corp
    • 6.4.6 Bombardier Recreational Products (Sea-Doo)
    • 6.4.7 Bavaria Yachtbau
    • 6.4.8 Dufour Yachts
    • 6.4.9 Feadship
    • 6.4.10 Princess Yachts
    • 6.4.11 HanseYachts AG
    • 6.4.12 Nimbus Group AB
    • 6.4.13 Axopar Boats Oy
    • 6.4.14 Saxdor Yachts Oy
    • 6.4.15 Windy Scandinavia AB
    • 6.4.16 X-Yachts
    • 6.4.17 Sanlorenzo S.p.A.
    • 6.4.18 Rand Boats
    • 6.4.19 Candela Speed Boats AB
    • 6.4.20 Greenline Yachts
    • 6.4.21 Frauscher Bootswerft
    • 6.4.22 Capelli Boats
    • 6.4.23 ZAR Formenti

7. Market Opportunities & Future Outlook

  • 7.1 White-space & Unmet-need Assessment
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Europe Recreational Boating Market Report Scope

Recreational boats, commonly known as leisure or pleasure boats, refer to watercraft designed for enjoyment and relaxation. These vessels are not intended for commercial or industrial use but are instead used for activities such as cruising, fishing, water sports, and other recreational purposes.

The scope of the Europe Recreational Boating Market is segmented by Boat Type, Drive Type, Application, and Country. By Boat Type, the market is segmented into Inboard Boats, Outboard Boats, Personal Watercraft Boats, and Other Boat Types. By Drive Type, the market is segmented into IC Engine and Electric Power. By Application, the market is segmented into Water sports and Fishing. By Country, the market is segmented into Germany, United Kingdom, France, Italy, Spain, Denmark, Netherlands, Greece, and the Rest of Europe. 

The report offers the market size in value (USD) and forecasts for all the above segments.

By Boat Type
Inboard Boats
Outboard Boats
Personal Watercraft
Sailboats
Inflatable & RIBs
Other Boat Types
By Length
Less than 30 Feet
30–60 Feet
More than 60 Feet
By Propulsion System
Internal Combustion Engine
Hybrid
Electric
Hydrogen & Alt-Fuels
By Application
Watersports & Racing
Fishing & Angling
Cruising & Day-Sailing
Charter & Rental
By Distribution Channel
Direct OEM Sales
Dealers & Brokers
Rental & Subscription Services
By Country
Germany
United Kingdom
France
Italy
Spain
Denmark
Netherlands
Greece
Norway
Sweden
Finland
Poland
Croatia
Russia
Rest of Europe
By Boat Type Inboard Boats
Outboard Boats
Personal Watercraft
Sailboats
Inflatable & RIBs
Other Boat Types
By Length Less than 30 Feet
30–60 Feet
More than 60 Feet
By Propulsion System Internal Combustion Engine
Hybrid
Electric
Hydrogen & Alt-Fuels
By Application Watersports & Racing
Fishing & Angling
Cruising & Day-Sailing
Charter & Rental
By Distribution Channel Direct OEM Sales
Dealers & Brokers
Rental & Subscription Services
By Country Germany
United Kingdom
France
Italy
Spain
Denmark
Netherlands
Greece
Norway
Sweden
Finland
Poland
Croatia
Russia
Rest of Europe
Need A Different Region or Segment?
Customize Now

Key Questions Answered in the Report

What is the current value of the Europe recreational boating market?

The market is valued at USD 16.78 billion in 2025 and is set to reach about USD 23.21 billion by 2030.

Which country holds the largest Europe recreational boating market share?

Italy leads with 19.14% revenue share in 2024, driven by its super-yacht manufacturing base.

How fast is electric propulsion growing in the Europe recreational boating market?

Electric systems are forecast to record a 7.21% CAGR between 2025 and 2030 as regulations tighten and battery costs fall.

What segment shows the highest growth by length?

Vessels under 30 feet will expand the quickest at a 6.47% CAGR, buoyed by sharing platforms and inland-waterway upgrades.

How are charter services affecting traditional dealers?

Rental and subscription channels are growing at 7.11% CAGR, prompting dealers to integrate access-based offerings into their models.

What key regulation will impact boat builders from 2025?

The FuelEU Maritime Regulation begins with a 2% greenhouse-gas intensity reduction requirement in 2025, escalating to 80% by 2050, mandating cleaner propulsion solutions.

Page last updated on: