Market Trends of Cloud-Enabling Technology Industry
Cloud Data Centre to Offer Potential Growth
- Cloud data centers are at the center of modern software technology and serve a critical role in the expanding capabilities of enterprises. The shift from office-based work to working on the move is creating a huge demand for cloud-based data centers than the traditional data center.
- Further, businesses thrive on data. They require information about their customers and habits, their performance, sales and promotions, the current market they compete in, and much more. Through advanced IT services and solutions, companies now rely on data center services and cloud computing to support and optimize business applications. In retail, specifically, they generally serve the purpose of handling the flow of data.
- With the benefits provided by the data centers, such as scalability, they can instantly handle the changes in web traffic and business needs. With proper configuration, this can happen quickly with little to no customer interruptions. For instance, when Amazon kicked off its Prime Day event, the shoppers purchased more than 100 million products from the site. The data centers make such traffic upticks possible by facilitating smooth customer transactions.
- The above factors contribute to the growth of cloud data centers in different organizations.
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North America to Lead the Market
- The cloud computing business is projected to witness a healthy expansion in the near future regarding adoption and revenue. The increasing investment by the organization in IT infrastructure and cloud services, as well as the promotion of Cross Border Privacy Rules (CBPR) by the United States, are expected to expand the opportunities for the US market.
- Further, the higher internet penetration in this region is also likely to accord with the expansion of the cloud-based services market in the region, which is expected to create a market for cloud-enabling technologies. About 93% of the population in Canada has access to the Internet. Due to strict data policies, the Canadian government is storing data in-country and forcing international and US companies to establish their operations and data centers in Canada.
- Moreover, the presence of leading vendors of cloud computing in North America and the growing adoption of personal cloud services by these companies across the world are the factors supporting the augmentation of the North American cloud computing market.
- The growth of cloud computing in North America is expected to supplement the growth of the cloud-enabling technologies market. Hence, North America is expected to dominate the market.
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