Cervical Pillows Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Cervical Pillows Market is Segmented by Product Type (Standard Pillow, Rolls, Water-based Pillow, and Other Product Types), Application (Cervical Spondylosis, Whiplash Injuries, Temporomandibular Disorders, and Other Applications), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The report offers the value (in USD million) for the above segments.

Market Snapshot

Cervical Pillows Market Overview
Study Period: 2018-2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 4.5 %

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Market Overview

The cervical pillows market was valued at USD 3,430 million in 2020, and it is expected to reach USD 4,450 million in 2026, registering a CAGR of 4.5% during the forecast period, 2021-2026.

In the current COVID-19 scenario, most chronic pain services are subsequently deemed and all non-urgent outpatient visits in the hospitals have been reduced or interrupted to reduce the risk of the infection. The COVID-19 pandemic has forced healthcare systems worldwide to redistribute healthcare resources toward intensive care, resulting in the shutdown of pain services. Thus, COVID-19 is expected to affect the market growth over the forecast period.

The major factor stimulating the growth of the market is the growing prevalence of neck pain, rising healthcare spending, and increasing disposable income. Currently, neck pain is one of the most common ailments, globally. The neck is interlinked with the spine, nerves, and muscles and when persisted for a longer time, may result in pain in the head, shoulders, and arms. In 2018, the National Institute for Health conducted a survey to understand the prevalence of pain related to the neck and back among athletes. Results of this survey concluded that the prevalence of neck pain among basketball players was found to be 57.69%. And the prevalence of upper back pain was found to be the highest among volleyball players (i.e., 67.90%). In addition, the prevalence of neck and back pain in wrestlers was found to be 18.84% and 10.14%, respectively. Also, in March 2020, as per a research study conducted by the Medical University of Bialystok, Białystok, Poland titled as "A Pilot Study Evaluating the Prevalence of Cervical Spine Dysfunction Among Students of Dentistry at the Medical University", 47.32% of the respondents reported cervical pain and 31.25% of students declared discomfort in the suboccipital area. In 57.14% of people, less intense chronic pain without any functional disorders was observed. A moderate level of stress was reported by 58.03% of students. In addition, mild cervical spine disorders were found in 53.57% of cases. Considering the study reported by NIH and Medical University, it is suggested that the neck and back pain prevalence among the general population, as well as athletes, is increasing. This rise in the prevalence of neck and back pain disorders is expected to increase the demand for cervical pillows, propelling the market growth.

Scope of the Report

The scope of the report includes global-level information on the cervical pillows market. Cervical pillows are one of the modern advancements for head, neck, and spine alignment and assistance. Several global-level foundations, working on creating awareness about different upper body-related diseases, recommend various types of pillows for different diseases, as suggested by physical therapists. The cervical pillows market is segmented by product type (standard pillow, rolls, water-based pillow, and other product types), application (cervical spondylosis, whiplash injuries, temporomandibular disorders, and other applications), and geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.

By Product Type
Standard Pillow
Water-based Pillow
Other Product Types
By Application
Cervical Spondylosis
Whiplash Injuries
Temporomandibular Disorders
Other Applications
North America
United States
United Kingdom
Rest of Europe
South korea
Rest of Asia-Pacific
Middle-East and Africa
South Africa
Rest of Middle-East & Africa
South America
Rest of South America

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Key Market Trends

The Standard Pillow Segment is Expected to Witness Better Growth over the Forecast Period

A standard cervical pillow is an orthotic device that helps in removing spasms and tensions from the spine and maintains the natural cervical lordotic curve in a resting position. Standard cervical pillows are padded with foam cushioning. Foam-based cervical pillows are modified to promote a good fit for the neck and head in a resting position. In the current market, owing to the wider penetration of the pillow and the greater acceptability, these standard pillows have been found to be replaced with many alternatives, like polyester, and in some cases, feather-based pillows. These varying structural stability and stiffness cater to the demand for a wider range of cervical disorder patients with varying preferences for pillows.

The market for standard pillows, due to improvements in the material and the material quality and fabrication, is expected to witness wider demand and growth over the forecast period. A large number of standard foam pillows sold in the global market are filled with microbeads, which helps in the uniform distribution of tension across the pillow. Additionally, technological advancements like hypoallergenic foam pillows preferred by patients with allergic responses to standard foam-based cervical pillows and the specific cervical pillows for spinal realignment are the major advances preferred by the patients.

Cervical Pillows Market Growth

North America is Expected to Dominate the Market over the Forecast Period

North America is anticipated to hold the maximum market share during the forecast period. The major factor responsible for the growth of this region is the increase in the prevalence of cervical disorder, coupled with rising healthcare expenditure and the growing adoption of more technologically advanced products. As per an analysis published by the Journal of American Medical Association, the population in the United States spends approximately USD 87 billion annually on treatment of neck and low back pain, which was calculated as ranking third as per expenditure on different diseases. This study indicates the potential opportunity that exists in this region for the cervical pillow market. In addition, growing awareness regarding neck pain management and the adoption of technologies to overcome the same are also aiding the growth of the cervical pillow market in this region.

The cervical spine and occipitocervical areas generally demand precise and specific treatment, and if not taken care of, may lead to life-threatening or severe disabilities. Owing to the long-term risk associated with cervical pain, people usually seek the treatment and cervical pillows owing to their several advantages over medicines and other treatments. Also, the increasing percentage of the geriatric population in North American countries is also considered as one of the major factors propelling the growth of the market, as they are more prone to neck and cervical pain. For instance, according to the US Census Bureau in 2019, there were around 40.3 million 65 years and above aged people in 2010 and more than 54 million were calculated in 2019. The cervical pillows market has also been growing due to the increasing working hours in the offices and improper sitting positions that lead to stress on the neck, coupled with the rising usage of electronic gadgets. Therefore, the increasing prevalence of neck pain among the population and high disposable income are driving the demand for cervical pillows in the United States.

Cervical Pillows Market Share By Region

Competitive Landscape

The cervical pillows market is highly competitive and consists of global and local players. The local players are facing trouble while targeting the customers due to the increasing price pressure of the products. However, some small and mid-sized companies currently hold a substantial share in the market.

Recent Developments

In February 2020, Alex Orthopedic, a Texas-based orthopedic manufacturer, acquired Jobri, an ergonomics product, pillow, and cushion manufacturer. The aim of the acquisition was to expand Alex’s portfolio in neck and body pillows.

In August 2020, F1F2 launched Matrix Pillow, a revolutionary pillow that uses structural displacement to provide perfect neck and head support while eliminating snoring and relieving muscle strain.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Rising Prevalence of Neck and Back Pain

      2. 4.2.2 Technological Advancement in Pillow Materials for Cervical Disorders

    3. 4.3 Market Restraints

      1. 4.3.1 Lack of Attention or Negligence toward Cervical Pain

      2. 4.3.2 Slow or No Difference in Pain by Cervical Pillows

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Standard Pillow

      2. 5.1.2 Rolls

      3. 5.1.3 Water-based Pillow

      4. 5.1.4 Other Product Types

    2. 5.2 By Application

      1. 5.2.1 Cervical Spondylosis

      2. 5.2.2 Whiplash Injuries

      3. 5.2.3 Temporomandibular Disorders

      4. 5.2.4 Other Applications

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South korea

        6. Rest of Asia-Pacific

      4. 5.3.4 Middle-East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle-East & Africa

      5. 5.3.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 Airhawk

      2. 6.1.2 Alex Orthopedic

      3. 6.1.3 CNH Pillow

      4. 6.1.4 Coop Home Goods

      5. 6.1.5 Custom Craftworks (Pivotal Health Solutions)

      6. 6.1.6 DJO Global

      7. 6.1.7 Hall Innovations

      8. 6.1.8 Innocor Inc.

      9. 6.1.9 J-Pillow

      10. 6.1.10 Malouf

      11. 6.1.11 Mediflow

      12. 6.1.12 My Pillow

      13. 6.1.13 PharMeDoc

      14. 6.1.14 Therapeutic Pillow International

      15. 6.1.15 Xtreme Comforts

    2. *List Not Exhaustive

**Competitive Landscape Covers - Business Overview, Financials, Products and Strategies, and Recent Developments

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Frequently Asked Questions

The Global Cervical Pillows Market market is studied from 2018 - 2026.

The Global Cervical Pillows Market is growing at a CAGR of 4.5% over the next 5 years.

The Global Cervical Pillows Market is valued at 3430 Million USD in 2018.

The Global Cervical Pillows Market is valued at 4450 Million USD in 2026.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

PharMeDoc, Malouf, Coop Home Goods, DJO Global Inc., Innocor Inc. are the major companies operating in Global Cervical Pillows Market.

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