Market Share of Breakfast Food Industry
The breakfast food market is highly competitive, with the presence of many regional and domestic players. It is entirely focused on business to consumers. Some of the major players in the market include The Kellogg Company, General Mills Inc., Nestle SA, and The Kraft Heinz Company. Omnichannel strategies are expected to yield the highest return on investment. However, mergers, expansions, acquisitions, partnerships, and new product developments are highlighted as strategic approaches key players use to increase their brand exposure among consumers. Major companies like Nestle and Kellogg Company have substantially invested in digital advertising to promote consumer awareness among kids and adults about the benefits of consuming foods like oats and muesli to improve their health and fitness.
Breakfast Food Market Leaders
Nestle SA
General Mills Inc.
The Kellogg Company
PepsiCo Inc.
The Kraft Heinz Company
*Disclaimer: Major Players sorted in no particular order
