Market Share of Australia Skin Care Products Industry
The Australian skincare products market is highly fragmented, with some global and local players. The key players in the market include L'Oreal SA, Procter & Gamble Company, Johnson & Johnson Inc., Beiersdorf AG, and Unilever Plc, which hold a prominent share. The major strategy that they follow is product development followed by expansion of the company. The key players are also embarking on mergers and acquisitions as a strategy to strengthen their market dominance. For instance, in March 2022, the L'Occitane Group acquired a majority stake in the Australian skincare brand Grown Alchemist. The acquisition allows the company to connect with Grown Alchemist's international customers penetrate the company's existing market in regions like Australia and expand the brand's presence in new international markets.
Australia Skin Care Products Market Leaders
L'Oreal SA
Procter and Gamble Company
Unilever PLC
Beiersdorf AG
Johnson & Johnson Inc.
*Disclaimer: Major Players sorted in no particular order
