Market Trends of ASEAN Sensitive Skin Care Industry
Rising Inclination Towards Natural and Organic Formulations
- Consumers are increasingly becoming aware of synthetic chemicals used in skincare formulations and their potential side effects leading to various health issues like skin irritation, allergies, skin dullness, toxicity, etc. This is paving the way for enhanced demand for natural and organic skincare products market. Sensitive skin care products made of organic and natural ingredients do not leave any harmful impact on the skin and are generally non-toxic to the skin and hence are greatly demanded.
- The growing number of skin sensitivity conditions among a large population drives the sales of sensitive skin care products to prevent or treat such conditions. Therefore, players are capitalizing on this growing interest by introducing a range of organic skincare products containing plant-based, clean-label ingredients, with claims such as 'organic,' 'vegan,' 'natural,' 'chemical-free,' and 'cruelty-free.' For instance, in 2021, Singapore-based beauty start-up Sage & Ylang launched its first customizable microbiome beauty essence developed especially for sensitive skin. Such innovations are anticipated to provide a boost to the market in the coming years.
- Additionally, the existence of modern-age technology, resulting in the introduction of innovative solutions, especially in the sensitive skincare segment, is encouraging a high number of sensitive consumers who actively seek 'free-from' skin care products that helps address their skin issues like pigmentation, irritation, burn, and others. Thus, such factors are bound to support the ASEAN market's demand and growth for sensitive skin care products.
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Indonesia Dominates the Market
- Indonesia currently occupies the largest share of the ASEAN-sensitive skincare market. This can be attributed to the increased focus on self-grooming products. Recently, natural ingredient-based products for sensitive skin have gained immense popularity among Indonesians, especially young adults who tend to research the ingredients in skincare products. Apart from this, the penetration of the Internet and the impact of social media beauty influencers on consumers' purchasing decisions are other significant factors driving the demand for smart skincare in the country through e-commerce channels.
- Therefore, companies are focusing on online distribution channels to expand their sales. For instance, Bioderma offers Bioderma Sensibio Mild Cleansing Foaming Gel Sensitive Skin for consumers with sensitive skin. The brand offers its products nationwide through Care to Beauty, an online platform. Moreover, rising purchasing power has created a demand for imported niche and premium products. As a result, brands offer well-researched products led by innovations in the market, thereby influencing the market positively.
- Indonesian women prefer trusted brands and seek products that are made for their skin type. The growing media coverage of skincare ingredients and products, particularly online, with consumers becoming more likely to follow the recommendation of friends or social media influencers, is likely to support the growth of the market. The rising incidence of sensitive skin allergies or issues like eczema, rosacea, and others among Indonesian consumers is likely to fuel the demand for sensitive skin care products. For instance, in 2022, according to the ZAP Clinic, 26.9% of Generation Y consumers are dealing with sensitive (redness and irritated) skin issues.
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