ASEAN Sensitive Skin Care Market Size (2024 - 2029)

The market size for sensitive skin care in the ASEAN region is projected to experience significant growth due to several factors. The tropical climate in these countries, which includes high humidity and intense sunlight, often leads to skin issues such as irritation, redness, and acne. This, along with increasing disposable incomes and an emphasis on personal grooming, is driving demand for skin care products. Furthermore, there has been a rise in products specifically designed for sensitive skin, including those that are alcohol-free, fragrance-free, and vegan. Innovations in this area, coupled with trends towards minimalist and clean beauty, are expected to further contribute to the expansion of the market size.

Market Size of ASEAN Sensitive Skin Care Industry

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ASEAN Sensitive Skin Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 9.35 %
Market Concentration Low

Major Players

ASEAN Sensitive Skin Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

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ASEAN Sensitive Skin Care Market Analysis

The ASEAN sensitive skin care market size is expected to grow from USD 1.45 billion in 2023 to USD 2.27 billion by 2028, at a CAGR of 9.35% during the forecast period (2023-2028).

  • The ASEAN region comprises tropical countries like Thailand, Indonesia, Malaysia, and Singapore. The skin of people residing in these countries is more prone to irritation and sensitivity due to enhanced exposure to sunlight and high humidity weather effects. Not only does the climate impact the microbiome balance of the skin, but it also leads to numerous skin conditions like atopic dermatitis, eczema, redness, dark skin, acne, pigmentation, and dullness. 
  • Therefore, with rising disposable incomes and increasing focus on grooming habits and self-perceptions among emerging adults, there has been a significant rise in the demand for skin care products in the region. According to a survey by UN Comtrade, the value of cosmetics and toiletries imports from Japan to Singapore amounted to around USD 750.75 million in 2022.
  • Moreover, companies are launching products targeting individuals with sensitive skin. For instance, in 2022, in collaboration with LABORÉ and other skin experts, Paragon launched a range of LABORÉ products designed especially for sensitive skin in low-climate countries. The product range comprises barrier revive cream, mild cleanser, hydration toner, physical sunscreen, and skin nutrition gel labeled as alcohol and fragrance-free, non-comedogenic, dermatologically tested, vegan, and cruelty-free. Such innovations, along with emerging minimalist and clean beauty trends, will likely create a positive outlook for the market during the study period.

ASEAN Sensitive Skin Care Industry Segmentation

Sensitive skin care products are specifically designed for those with sensitive skin and skin conditions. These products contain mild ingredients that do not aggravate existing skin issues and are gentle on the skin.

The ASEAN-sensitive skincare products market is segmented by product type, distribution channel, and country. Based on product type, the market is segmented into cleansers, creams & moisturizers, serums & essence, toners, and other classes. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, pharmacies, drug stores, online retail stores, and other distribution channels. Based on country, the market is segmented into Indonesia, Thailand, Singapore, Malaysia, Philippines, and the Rest of ASEAN.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Type
Cleansers
Creams and Moisturizers
Serums and Essence
Toners
Other Types
Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Pharmacies and Drug Stores
Online Retail Stores
Other Distribution Channels
Geography
Indonesia
Thailand
Singapore
Malaysia
Philippines
Rest of ASEAN

ASEAN Sensitive Skin Care Market Size Summary

The ASEAN sensitive skin care market is projected to experience significant growth over the forecast period. This growth is primarily attributed to the high incidence of skin sensitivity among the population in tropical countries such as Thailand, Indonesia, Malaysia, and Singapore, where exposure to sunlight and high humidity can lead to various skin conditions. Increased disposable incomes and a growing emphasis on grooming habits and self-perception among emerging adults have also contributed to the rising demand for skin care products in the region. Furthermore, companies are responding to this demand by launching products specifically designed for individuals with sensitive skin. Trends in the ASEAN sensitive skin care market include a rising inclination towards natural and organic formulations. Consumers are increasingly aware of the potential side effects of synthetic chemicals used in skincare products, leading to a surge in demand for natural and organic products. The growing prevalence of skin sensitivity conditions is driving sales of sensitive skin care products designed to prevent or treat such conditions. Market players are capitalizing on this trend by introducing a range of organic skincare products with clean-label, plant-based ingredients. The advent of modern technology has also resulted in innovative solutions in the sensitive skincare segment, further boosting market demand. Indonesia currently holds the largest market share, attributed to an increased focus on self-grooming products and the popularity of natural ingredient-based products for sensitive skin among young adults.

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ASEAN Sensitive Skin Care Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Rising Inclination Towards Natural and Organic Formulations

      2. 1.1.2 Growing Influence of Social Media and Beauty Influencers

    2. 1.2 Market Restraints

      1. 1.2.1 Enhanced Presence of Counterfeit Skincare Products

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Cleansers

      2. 2.1.2 Creams and Moisturizers

      3. 2.1.3 Serums and Essence

      4. 2.1.4 Toners

      5. 2.1.5 Other Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Specialty Stores

      3. 2.2.3 Pharmacies and Drug Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 Indonesia

      2. 2.3.2 Thailand

      3. 2.3.3 Singapore

      4. 2.3.4 Malaysia

      5. 2.3.5 Philippines

      6. 2.3.6 Rest of ASEAN

ASEAN Sensitive Skin Care Market Size FAQs

The ASEAN Sensitive Skin Care Market is projected to register a CAGR of 9.35% during the forecast period (2024-2029)

Johnson & Johnson, Inc., Beiersdorf AG, Unilever PLC, L'Oréal SA and GlaxoSmithKline PLC  are the major companies operating in the ASEAN Sensitive Skin Care Market.

ASEAN Sensitive Skin Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)