Aromatherapy Diffusers Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Essential Oil & Aromatherapy Market and is segmented by Product Type (Ultrasonic, Nebulizer, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecast values in USD million for all the above segments.

Aromatherapy Diffusers Market Size

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Aromatherapy Diffuser Market Summary
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Study Period 2019 - 2029
Market Size (2024) USD 1.52 Billion
Market Size (2029) USD 2.17 Billion
CAGR (2024 - 2029) 7.37 %
Fastest Growing Market Asia Pacific
Largest Market Europe

Major Players

Aromatherapy Diffuser Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Aromatherapy Diffusers Market Analysis

The Aromatherapy Diffuser Market size is estimated at USD 1.52 billion in 2024, and is expected to reach USD 2.17 billion by 2029, growing at a CAGR of 7.37% during the forecast period (2024-2029).

Consumers across developed and developing nations are demanding innovative diffusers, such as multiple aroma dispensers, owing to increasing awareness about the benefits of essential oils. The aromatherapy diffuser market is driven by increasing consumer inclination toward meditation, massage therapies, and holistic healthcare. Hence, the rising number of people who desire to live a healthy lifestyle and the various health benefits offered by essential oils significantly drive consumers' interest in aromatherapy diffusers for household and office purposes.

According to the International Spa Association, in 2021, there were 21,510 spa locations across the United States, an increase from the 21,260 spa locations in 2016. The growing prevalence of spas and wellness centers in Asia-Pacific, Europe, and North America caused a substantial surge in demand for aromatherapy diffusers, owing to their high efficacy and positive influence on the mental and physical health of the patrons visiting these establishments. Additionally, the increased consumer interest in spas is leading such facilities to install top-notch diffusers to supplement their economic growth.

Aromatherapy diffusers are being used by consumers worldwide to help improve the quality of air and create a pleasant environment, thereby enhancing the mood while also benefitting health. Furthermore, the utilization of essential oils in aromatherapy is perceived to help consumers experience healing benefits brought about by innovative temperature-controlled diffusing technology.

Aromatherapy Diffusers Market Trends

Surging Demand for Essential Oils

The growing consumer awareness regarding the proven benefits of essential oils on mental health is increasing the usage of these oils. They are used as a natural way to deal with mental health problems such as anxiety, depression, and attrition. Additionally, there is a sharp increase in the number of people opting for self-medication to deal with different kinds of body aches and ailments, such as the common cold. Furthermore, the various adverse effects of pharmaceutical products have contributed to the rising demand for natural essential oils from consumers worldwide.

Essential oils, such as Ylang-ylang, chamomile, and clary sage, are perceived to impart several physical, mental, and emotional health benefits. For instance, chamomile essential oil is primarily used to scrap anxiety and insomnia, while rosemary and geranium greatly uplift one's mood. Orange essential oil is another product growing in popularity in the market. The oil helps deodorize while exuding its fresh and energizing scent, leading consumers to enjoy a sedative, relaxing effect that simultaneously reduces anxiety and contributes to the feeling of being alert.

Additionally, high industrialization and urbanization rates in India, China, Mexico, and Brazil have influenced end-user industries in these regions, leading to a greater demand for aromatics and fragrance therapies. Increasing R&D activities and innovation in extraction techniques are expected to bolster the growth of essential oil production globally.

Aromatherapy Diffuser Market: Import Value of Essential Oils, Perfumes, Cosmetics and Toiletries, United Kingdom, Million GBP, 2021-2022

Asia-Pacific is the Fastest Growing Market for Aromatherapy Diffusers

Aromatherapy is gaining prominence as one of the ways to enhance consumers' moods and health. The growing spa and wellness industry is boosting the demand for luxury items, like aromatherapy diffusers. Moreover, growth in the spa market due to strong tourism and rising consumer spending propel the market growth. Moreover, the rising number of international tourists in the region drives the demand for aromatherapy diffusers. In spa treatments, a wide range of aromatic essential oils is used therapeutically in designer aromatherapy diffusers, along with a soothing atmosphere and various massage techniques, which attract a large consumer base, propelling demand for aromatherapy diffusers further.

Nowadays, consumers want to create the feel of a spa at home due to hectic lifestyles and a rise in various health problems. Such factors, in turn, boost the sales of aromatherapy diffusers in the region. Additionally, the expansion of the premium product market, an increasing number of young consumers seeking luxury products, and the rapidly increasing popularity of social media and online retailers are driving up demand for aromatherapy diffusers.

Aromatherapy Diffuser Market: Market Size (%), By Geography, Global, 2022

Aromatherapy Diffusers Industry Overview

The market is competitive, with a significant number of local and international players operating in the market. The sustainable competitive advantage through differentiation is high, as the manufacturers are increasingly innovating products in terms of customization, infusion, price, and features. This has led to a high degree of competition in the market. The major players in the market, such as doTERRA International, LLC, NOW Health Group Inc., Puzhen Life Co., Ltd, Edens Garden, and Organic Aromas, use different promotional activities to create interest in their offerings. These players also offer aromatherapy shower diffusers using a patented filtration process that diffuses essential oils perfectly. 

Aromatherapy Diffusers Market Leaders

  1. doTERRA International, LLC

  2. Edens Garden

  3. NOW Health Group Inc.

  4. Puzhen Life Co., Ltd

  5. Organic Aromas

*Disclaimer: Major Players sorted in no particular order

Aromatherapy Diffuser Market Concentration
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Aromatherapy Diffusers Market News

  • In December 2022, the company launched its two new essential oil diffusers that are ideal as gifts, as per the company's claim. The products are claimed to be limited edition diffusers namely the Duet Diffuser and Sprout the Puppy Diffuser retailed across the United States.
  • In April 2022, The WoodWick Candle Brand, part of Newell Brands, launched an innovative fragrance diffuser, the WoodWick Radiance diffuser, a battery-operated diffuser designed to reflect the brand's iconic hourglass silhouette and provide consumers with an easy-to-change refill process that does not require water.
  • In March 2022, Saje Natural Wellness collaborated with The Little Market, a non-profit fair-trade shop featuring ethically sourced, artisan-made products, and launched a limited-edition Aroma Mosaic diffuser. It features an intricate etched hexagon-dash pattern inspired by The Little Market artisan community.

Aromatherapy Diffusers Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Ultrasonic

      2. 5.1.2 Nebulizer

      3. 5.1.3 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. France

        3. Germany

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Positioning of Players

    3. 6.3 Company Profiles

      1. 6.3.1 Puzhen Life Co. Ltd

      2. 6.3.2 NOW Health Group Inc.

      3. 6.3.3 ZAQ

      4. 6.3.4 doTERRA International, LLC

      5. 6.3.5 Organic Aromas

      6. 6.3.6 Aromis Inc

      7. 6.3.7 Edens Garden

      8. 6.3.8 Newell Brands Inc.

      9. 6.3.9 Alessi S.p.A.

      10. 6.3.10 Saje Natural Wellness

    4. *List Not Exhaustive

**Subject to Availability
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Aromatherapy Diffusers Industry Segmentation

An aromatherapy diffuser, also known as an essential oil diffuser, is a device that breaks down essential oils into smaller molecules, disperses them into the air, and fills the space with a natural fragrance. Aromatherapy is a complementary therapy that uses essential oils as the primary therapeutic agent to treat several diseases.

The aromatherapy diffuser market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into ultrasonic, nebulizer, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done based on the value in USD million.

Product Type
Other Product Types
Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa
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Aromatherapy Diffusers Market Research FAQs

The Aromatherapy Diffuser Market size is expected to reach USD 1.52 billion in 2024 and grow at a CAGR of 7.37% to reach USD 2.17 billion by 2029.

In 2024, the Aromatherapy Diffuser Market size is expected to reach USD 1.52 billion.

doTERRA International, LLC, Edens Garden, NOW Health Group Inc., Puzhen Life Co., Ltd and Organic Aromas are the major companies operating in the Aromatherapy Diffuser Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Aromatherapy Diffuser Market.

In 2023, the Aromatherapy Diffuser Market size was estimated at USD 1.42 billion. The report covers the Aromatherapy Diffuser Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Aromatherapy Diffuser Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Aromatherapy Diffusers Industry Report

Statistics for the 2024 Aromatherapy Diffusers market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Aromatherapy Diffusers analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Aromatherapy Diffusers Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)