Aromatherapy Diffuser Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Aromatherapy Diffuser Market is segmented by Product Type (Ultrasonic, Nebulizer, and Other Product Types), Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialist Stores, Online Retailers, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Market Snapshot

Aromatherapy Diffuser Market Overview
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: South America
Largest Market: North America
CAGR: 7.98 %
Aromatherapy Diffuser Market Major Players

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Market Overview

The aromatherapy diffuser market is projected to register a CAGR of 7.98% during the forecast period (2021 - 2026).

The popularity of essential oils with strong anti-bacterial properties include lavender, lemongrass, basil, tea-tree, lemon, eucalyptus, and others that help in boosting immunity during the time of COVID-19, which, in turn, positively impacted the aromatherapy diffuser market. Moreover, in the forecast period, the market is further expected to be driven by the desire to live a healthy lifestyle. Furthermore, the numerous health benefits of essential oils are expected to drive the product demand.

The rising awareness of the various benefits of aromatherapy for stress, depression, and anxiety relief, particularly in developed economies, is expected to drive demand for various types of diffusers. Essential oils have no direct side effects when inhaled through diffusers unless consumed orally or applied directly to the skin. This factor is a significant growth driver for the market.

Furthermore, with the expanding fragrance industry, consumers are demanding natural fragrances due to a rise in health consciousness and side effects, such as allergies and toxins associated with synthetic/chemical products. However, direct intake of essential oil can result in adverse effects, such as rashes and allergies. Thus, aromatherapy diffusers are one of the safest techniques for the consumption of essential oils, which may boost the revenue of the diffuser market in the coming years.

Ultrasonic aromatherapy diffusers are anticipated to dominate the overall market over the forecast period, owing to their characteristics of retaining the therapeutic properties of essential oils and creating a pleasing ambiance. On the other hand, nebulizers are expected to be the fastest-growing product segment, as they offer the best diffusion of essential oils in large rooms without losing the therapeutic value of oils.

Scope of the Report

Aromatherapy diffuser disperses essential oils into the air and fills the area with a natural fragrance. The aromatherapy diffuser market is segmented by the type of products available: ultrasonic, nebulizer, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist stores, online retailers, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The report also offers market size of and forecasts for aromatherapy products across major regions. For each segment, the market sizing and forecasts have been provided on the basis of value in USD million.

By Product Type
Other Product Types
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retailers
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

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Key Market Trends

Surging Demand for Essential Oils in Aromatherapy Diffuser

With the increased awareness of the proven benefits of essential oils on mental health, there has been a substantial increase in the usage of oils as a natural way to deal with anxiety and attrition. Aromatherapy is gaining prominence, especially among the urban population, due to the changing lifestyles and rising media influence in the American market. The demand for essential oils in the United States has been inflating yearly, and a significant share of essential oil produced and imported in the country goes into the aromatherapy market. Notably, the most popular essential oil imported in the United States is lemon oil, followed by orange oil, peppermint oil, tea tree oil, and eucalyptus oil. The increasing R&D activities, along with innovation in extraction techniques, are expected to bolster the growth of essential oil applications in aromatherapy, especially in emerging economies. High industrialization and urbanization rates in India, China, Mexico, and Brazil have influenced end-user industries in the region, which, in turn, has led to a greater demand for aromatics and fragrance therapies.

Aromatherapy Diffuser Market Key Trends

South America is the Fastest Growing Market for Aromatheraphy Diffusers

Aromatherapy is gaining prominence as one of the ways to enhance consumers’ moods and health. Nowadays, consumers of South America want to create the feel of the spa or Mediterranean at home due to hectic and busy lifestyles, as well as a rise in various health problems. This, in turn, is boosting the sales of aromatherapy diffusers in the region. In addition, the trend of online shopping is on the rise on account of the ease of accessibility offered by e-commerce websites. Thus, the rising number of internet users in South America is further likely to propel the demand for aromatherapy diffusers that are available through online channels.

Aromatherapy Diffuser Market Growth Rate

Competitive Landscape

The aromatherapy diffuser market is highly competitive, with the presence of a significant number of local and international players operating in the market, such as dōTERRA, Edens Garden, and Puzhen Life. The sustainable competitive advantage through differentiation is high, as the manufacturers are increasingly introducing product innovations in terms of customization, infusion, price, and features. This has led to a high degree of competition in the market. In addition to the companies listed in the report, companies such as Aromatec Inc. and Oasis Diffusers are heavily involved in launching innovative solutions. These players offer aromatherapy shower diffusers using a patented filtration process that diffuses essential oils at the perfect rate.

Recent Developments

  • In April 2021, Scentys launched a connected and intelligent fragrance distribution solution for fragrance and home comfort brands. Both connected and smart, it combines ease-of-use and high-quality diffusion to create a new ritual for consumers.
  • In April 2018, Alessi unveiled The Five Seasons by Marcel Wanders, a collection of fragrances and aroma diffusers, marking the entry of the company into the home environment category.
  • In November 2017, Organic Aromas announced its plans further to launch several exciting and unique aromatherapy diffuser products. With the advent of its proprietary nebulizing diffuser technology, Organic Aromas revolutionized the previously static essential oil market by introducing some of the most beautiful and effective aromatherapy products.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Ultrasonic

      2. 5.1.2 Nebulizer

      3. 5.1.3 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retailers

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Russia

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Positioning of Players

    4. 6.4 Company Profiles

      1. 6.4.1 Puzhen Life Co. Ltd

      2. 6.4.2 NOW Health Group Inc.

      3. 6.4.3 ZAQ

      4. 6.4.4 doTERRA

      5. 6.4.5 Organic Aromas

      6. 6.4.6 Aromis Aromatherapy

      7. 6.4.7 Edens Garden

      8. 6.4.8 Newell Brands Inc.

      9. 6.4.9 Alessi

      10. 6.4.10 Scentsy Inc.

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Aromatherapy Diffuser Market market is studied from 2016 - 2026.

The Aromatherapy Diffuser Market is growing at a CAGR of 7.98% over the next 5 years.

South America is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Puzhen Life, doTERRA International, LLC, OrganicAromas, Edens Garden, NOW Health Group Inc. are the major companies operating in Aromatherapy Diffuser Market.

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