Aromatherapy Diffuser Market - Growth, Trends, and Forecasts (2023 - 2028)

The Aromatherapy Diffuser Market is segmented by Product Type (Ultrasonic, Nebulizer, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecast values in USD million for all the above segments.

Aromatherapy Diffuser Industry Overview

Aromatherapy Diffuser Market Summary
Study Period: 2018 - 2028
Fastest Growing Market: South America
Largest Market: North America
CAGR: 7.85 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Aromatherapy Diffuser Market Analysis

The aromatherapy diffuser market is valued at USD 1,826.66 million this year, and it is projected to register a CAGR of 7.85% during the upcoming five years.

Consumers across developed and developing nations are demanding innovative diffusers, such as multiple aroma dispensers, owing to increasing awareness about the benefits of essential oils. The aromatherapy diffuser market is driven by increasing consumer inclination toward meditation, massage therapies, and holistic healthcare. Hence, the rising number of people who desire to live a healthy lifestyle and the various health benefits offered by essential oils significantly drive consumers’ interest in aromatherapy diffusers for household and office purposes.

According to the International Spa Association, in 2021, there were 21,510 spa locations across the United States, an increase from the 21,260 spa locations in 2016. The growing prevalence of spas and wellness centers in Asia-Pacific, Europe, and North America caused a substantial surge in demand for aromatherapy diffusers, owing to their high efficacy and positive influence on the mental and physical health of the patrons visiting these establishments. Additionally, the increased consumer interest in spas is leading such facilities to install top-notch diffusers to supplement their economic growth.

Aromatherapy diffusers are being used by consumers worldwide to help improve the quality of air and create a pleasant environment, thereby enhancing the mood while also benefitting health. Furthermore, the utilization of essential oils in aromatherapy is perceived to help consumers experience healing benefits brought about by innovative temperature-controlled diffusing technology.

Aromatherapy Diffuser Industry Segments

An aromatherapy diffuser, also known as an essential oil diffuser, is a device that breaks essential oils down into smaller molecules, disperses them into the air, and fills the area with a natural fragrance. Aromatherapy is a complementary therapy that uses essential oils as the major therapeutic agents to treat several diseases. 

The aromatherapy diffuser market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into ultrasonic, nebulizer, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value in USD million.

Product Type
Other Product Types
Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Aromatherapy Diffuser Market Trends

This section covers the major market trends shaping the Aromatherapy Diffuser Market according to our research experts:

Surging Demand for Essential Oils

The growing consumer awareness regarding the proven benefits of essential oils on mental health is increasing the usage of these oils. They are used as a natural way to deal with mental health problems such as anxiety, depression, and attrition. Additionally, there is a sharp increase in the number of people opting for self-medication to deal with different kinds of body aches and ailments, such as the common cold. Furthermore, the various adverse effects of pharmaceutical products have contributed to the rising demand for natural essential oils from consumers across the world.

Essential oils, such as Ylang-ylang, chamomile, and clary sage, are perceived to impart several physical, mental, and emotional health benefits. For instance, chamomile essential oil is primarily used to scrap anxiety and insomnia, while rosemary and geranium greatly aid in uplifting one's mood. Orange essential oil is another product growing in popularity in the market. The oil helps deodorize while exuding its fresh and energizing scent, leading consumers to enjoy a sedative, relaxing effect that simultaneously reduces anxiety and contributes to the feeling of being alert. 

Additionally, high industrialization and urbanization rates in India, China, Mexico, and Brazil have influenced end-user industries in these regions, leading to a greater demand for aromatics and fragrance therapies. Increasing R&D activities, along with innovation in extraction techniques, are expected to bolster the growth of essential oil production globally.

Aromatherapy Diffuser Market: Import Value of Essential Oils, Perfume and Flavor Materials, in Million NOK, Norway, 2016-2021

South America is the Fastest Growing Market for Aromatherapy Diffusers

Aromatherapy is gaining prominence as one of the ways to enhance consumers’ moods and health. The growing spa and wellness industry is boosting the demand for luxury items, like aromatherapy diffusers. According to the Global Wellness Institute, several Latin American countries are expected to see double-digit annual growth in their spa markets over the next few years, primarily due to strong tourism and rising consumer spending. Moreover, the rising number of international tourists in the region is driving the demand for aromatherapy diffusers. In spa treatments, a wide range of aromatic essential oils is used therapeutically in designer aromatherapy diffusers, along with a soothing atmosphere and various massage techniques, which attract a large consumer base, propelling demand for aromatherapy diffusers further.

Nowadays, South American consumers want to create the feel of a spa at home due to hectic lifestyles and a rise in various health problems. Such factors, in turn, are boosting the sales of aromatherapy diffusers in the region. Additionally, the expansion of the premium product market, an increasing number of young consumers seeking luxury products, and the rapidly increasing popularity of social media and online retailers are driving up demand for aromatherapy diffusers.

Aromatherapy Diffuser Market 2

Aromatherapy Diffuser Market Competitor Analysis

The market is competitive, with the presence of a significant number of local and international players operating in the market. The sustainable competitive advantage through differentiation is high, as the manufacturers are increasingly introducing product innovations in terms of customization, infusion, price, and features. This has led to a high degree of competition in the market. In addition to the companies listed in the report, companies such as Aromatec Inc. and Oasis Diffusers are heavily involved in the launch of innovative solutions. These players offer aromatherapy shower diffusers using a patented filtration process that diffuses essential oils perfectly. Also, the major players in the market, such as ArOmis Aromatherapy, Edens Garden, and Organic Aromas, use different promotional activities to create interest in their offerings. For instance, currently, ArOmis Aromatherapy is offering a 5% discount on all purchases to all buyers.

Aromatherapy Diffuser Market Top Players

  1. doTERRA International, LLC

  2. Edens Garden

  3. NOW Health Group Inc.

  4. Puzhen Life Co., Ltd

  5. Organic Aromas

*Disclaimer: Major Players sorted in no particular order

Aromatherapy Diffuser Market Concentration

Aromatherapy Diffuser Market Recent Developments

  • April 2022: The WoodWick Candle Brand, part of Newell Brands, launched an innovative fragrance diffuser, the WoodWick Radiance diffuser, which is a battery-operated diffuser that is designed to reflect the brand's iconic hourglass silhouette and provide consumers with an easy-to-change refill process that does not require water.​
  • December 2021: Organic Aromas unveiled Aurora, a textured glass diffuser. The Aurora has a brand new "dimmer function" with a simple touch sensor control that modulates the brightness from 100% to 50% to 30% and then off.
  • June 2021: Saje Natural Wellness collaborated with The Little Market, a non-profit fair-trade shop that features ethically sourced, artisan-made products launched a limited-edition Aroma Mosaic diffuser. It features an intricate etched hexagon-dash pattern inspired by The Little Market artisan community.

Aromatherapy Diffuser Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Ultrasonic

      2. 5.1.2 Nebulizer

      3. 5.1.3 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Russia

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Positioning of Players

    3. 6.3 Company Profiles

      1. 6.3.1 Puzhen Life Co. Ltd

      2. 6.3.2 NOW Health Group Inc.

      3. 6.3.3 ZAQ

      4. 6.3.4 doTERRA International, LLC

      5. 6.3.5 Organic Aromas

      6. 6.3.6 Aromis Inc

      7. 6.3.7 Edens Garden

      8. 6.3.8 Newell Brands Inc.

      9. 6.3.9 Alessi S.p.A.

      10. 6.3.10 Saje Natural Wellness

    4. *List Not Exhaustive

**Subject to Availability
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Aromatherapy Diffuser Market Research FAQs

The Aromatherapy Diffuser Market is studied from 2018 - 2028.

The Aromatherapy Diffuser Market is growing at a CAGR of 7.85% over the next 5 years.

South America is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

doTERRA International, LLC, Edens Garden, NOW Health Group Inc., Puzhen Life Co., Ltd, Organic Aromas are the major companies operating in Aromatherapy Diffuser Market.

Aromatherapy Diffuser Industry Reports

In-depth industry statistics and market share insights of the Aromatherapy Diffuser sector for 2020, 2021, and 2022. The Aromatherapy Diffuser research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Aromatherapy Diffuser report PDF.

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