AI In Patient Engagement Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The AI in Patient Engagement Market Report is Segmented by Delivery Type (Cloud-Based and On-Premise), Technology (Natural Language Processing [NLP], Chatbots, and Computer Vision), Functionality (Communication, Health Tracking and Insights, Billing and Payments, Administrative, Patient Education, and Other Functionalities), Therapeutic Area (Health and Wellness, Chronic Disease Management, and Other Therapeutic Areas), Application (Population Health Management, Outpatient Health Management, and In-Patient Health Management), End User (Payers, Providers, and Other End Users), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The Report Offers the Value (USD) for the Above Segments.

AI In Patient Engagement Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

AI In Patient Engagement Market Size

AI In Patient Engagement Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 6.49 Billion
Market Size (2030) USD 16.21 Billion
CAGR (2025 - 2030) 20.10 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

AI In Patient Engagement Market Major Players

*Disclaimer: Major Players sorted in no particular order

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AI In Patient Engagement Market Analysis

The AI In Patient Engagement Market size is estimated at USD 6.49 billion in 2025, and is expected to reach USD 16.21 billion by 2030, at a CAGR of 20.1% during the forecast period (2025-2030).

The adoption of artificial intelligence in various patient engagement activities is increasing in the healthcare sector. AI can effectively analyze a large volume of data accurately in less time. AI-enabled tools can assist healthcare professionals in making accurate diagnoses and designing a correct treatment plan for the patient.

Moreover, there has been a surge in demand for AI-based patient engagement tools, which in turn facilitates industry expansion. For instance, in June 2023, scientists from various institutions, including Johns Hopkins University and the University of California San Diego, surveyed the potential of chatbots in healthcare, and as per the survey, around 78.6% of healthcare professionals preferred the use of chatbots for patient management. Thus, the evolving landscape of AI in the healthcare sector is expected to support the global market in the coming years.

AI-driven chatbots and virtual assistants offer 24/7 support, thereby improving accessibility and convenience. Moreover, they streamline patient engagement by offering personalized and convenient interaction and facilitating access to healthcare services. For instance, according to the Journal published by Springer Nature in September 2023, AI-driven chatbots began transforming healthcare practices, thereby improving patient care and lowering medical costs.

Thus, this capability of AI-driven tools has pushed manufacturers to develop novel communication systems for optimized healthcare practice. For instance, in October 2023, Microsoft launched a group of various healthcare solutions in Azure AI, featuring text analytics for health, a generative AI chatbot, and three additional models. The company's novel innovation is projected to streamline healthcare efficiency, thereby facilitating market expansion.

Moreover, technological advancements and the rising need to mitigate increasing healthcare costs are bolstering the adoption of AI-driven patient engagement modalities. Also, the shift toward patient-centric care has accelerated patient engagement and communication activities, thereby fostering AI’s implications for patient engagement and reducing the patient-provider gap.

For instance, in June 2023, University Hospitals, Cleveland, chose Nuance Communications Inc.’s Nuance Patient Engagement Solution to improve patient experiences via automated and expanded support. With this solution, the hospital plans to provide streamlined and patient-centric care to its patients, thereby improving care. Similarly, in September 2023, Apollo Hospitals collaborated with Google Cloud to provide AI-driven digital healthcare solutions in India. With Google’s large language models, the hospital will able to provide quick consultations and patient-centric care. Thus, the surging integration of AI healthcare platforms with hospitals is likely to facilitate market expansion during the forecast period.

Furthermore, various organic and inorganic developments undertaken by market participants in terms of partnerships, collaborations, acquisitions, and new launches are projected to create new avenues for industry expansion. For instance, in June 2024, Savista launched a cutting-edge AI capability in the form of a patient-facing digital agent. The conversational AI voice agent, Sophia, utilizes large language models and generative AI to enhance the patient experience and assist patients in resolving their healthcare financial obligations. Such introduction of cutting-edge patient-engagement tools is expected to drive patient engagement activities, and this is anticipated to uphold market uptake over the coming years.

Therefore, the above-mentioned factors, including the growing demand for AI-based solutions in healthcare practices and rising efforts by market participants to introduce cutting-edge technologies, are expected to boost market growth over the forecast period.

However, factors like data security concerns associated with AI modalities and less penetration in untapped markets are likely to hinder industry expansion.

AI In Patient Engagement Industry Overview

The AI in patient engagement market is fragmented in nature due to the presence of several companies operating globally as well as regionally. The players operating in the AI in patient engagement market are undertaking several business initiatives to bolster their business avenues. Some of the key players operating in the market include Oracle, IBM, Nuance Communications Inc., Health Catalyst., Ada Health GmbH, Notable, Orion Health, Infermedica, Aiva Inc., Belong.Life, and CharmHealth (MedicalMine Inc.).

AI In Patient Engagement Market Leaders

  1. Oracle

  2. IBM

  3. Nuance Communications, Inc.

  4. Ada Health GmbH

  5. Orion Health group of companies

  6. *Disclaimer: Major Players sorted in no particular order
AI In Patient Engagement Market Concentration
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AI In Patient Engagement Market News

  • April 2024: Target RWE launched a new patient-centric platform to engage patients and healthcare professionals. The newly launched platform is a scalable and flexible tool that facilitates effective patient engagement.
  • September 2023: Oracle introduced new generative AI capabilities to healthcare. The newly launched capabilities by the company would help healthcare professionals focus more on patient engagement, trust development, and improving overall quality of care.

AI In Patient Engagement Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Technological Advancements and the Increased Need to Curb Rising Healthcare Costs
    • 4.2.2 Rising Shift Towards Patient Centric Care
  • 4.3 Market Restraints
    • 4.3.1 Privacy and Security Concerns Associated with AI
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size by Value - USD)

  • 5.1 By Delivery Type
    • 5.1.1 Cloud-based
    • 5.1.2 On-premise
  • 5.2 By Technology
    • 5.2.1 Natural Language Processing (NLP)
    • 5.2.2 Chatbots
    • 5.2.3 Computer Vision
  • 5.3 By Functionality
    • 5.3.1 Communication
    • 5.3.2 Health Tracking and Insights
    • 5.3.3 Billing and Payments
    • 5.3.4 Administrative
    • 5.3.5 Patient Education
    • 5.3.6 Other Functionalities
  • 5.4 By Therapeutic Area
    • 5.4.1 Health and Wellness
    • 5.4.2 Chronic Disease Management
    • 5.4.3 Other Therapeutic Areas
  • 5.5 By Application
    • 5.5.1 Population Health Management
    • 5.5.2 Outpatient Health Management
    • 5.5.3 In-patient Health Management
  • 5.6 By End User
    • 5.6.1 Payers
    • 5.6.2 Providers
    • 5.6.3 Other End Users
  • 5.7 By Geography
    • 5.7.1 North America
    • 5.7.1.1 United States
    • 5.7.1.2 Canada
    • 5.7.1.3 Mexico
    • 5.7.2 Europe
    • 5.7.2.1 Germany
    • 5.7.2.2 United Kingdom
    • 5.7.2.3 France
    • 5.7.2.4 Italy
    • 5.7.2.5 Spain
    • 5.7.2.6 Rest of Europe
    • 5.7.3 Asia-Pacific
    • 5.7.3.1 China
    • 5.7.3.2 Japan
    • 5.7.3.3 India
    • 5.7.3.4 Australia
    • 5.7.3.5 South Korea
    • 5.7.3.6 Rest of Asia-Pacific
    • 5.7.4 Middle East and Africa
    • 5.7.4.1 GCC
    • 5.7.4.2 South Africa
    • 5.7.4.3 Rest of Middle East and Africa
    • 5.7.5 South America
    • 5.7.5.1 Brazil
    • 5.7.5.2 Argentina
    • 5.7.5.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Oracle
    • 6.1.2 IBM
    • 6.1.3 Nuance Communications Inc.
    • 6.1.4 Health Catalyst
    • 6.1.5 Ada Health GmbH
    • 6.1.6 Notable
    • 6.1.7 Orion Health
    • 6.1.8 Infermedica
    • 6.1.9 AIVA INC.
    • 6.1.10 Belong.Life
    • 6.1.11 CharmHealth (MedicalMine Inc.)
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies, and Recent Developments.
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AI In Patient Engagement Industry Segmentation

As per the scope of the report, AI in patient engagement involves a range of AI-driven modalities like chatbots, administration tools, and patient management platforms for patient engagement.

The AI in patient engagement market is segmented by delivery type, functionality, therapeutic area, application, and end-user. Based on delivery type, the market is segmented as cloud-based and on-premise. Based on technology, the market is segmented as natural language processing (NLP), chatbots, and computer vision. Based on functionality, the market is segmented as communication, health tracking and insights, billing and payments, administrative, patient education, and other functionalities. Further, based on therapeutic areas, the market is segmented as health and wellness, chronic disease management, and other therapeutic areas. Based on application the market is segmented as population health management, outpatient health management, and in-patient health management. Based on end user, the market is segmented as payers, providers, and other end users. The report also covers the market sizes and forecasts for the AI in patient engagement market in major countries across different regions. For each segment, the market size is provided in terms of value (USD).

By Delivery Type Cloud-based
On-premise
By Technology Natural Language Processing (NLP)
Chatbots
Computer Vision
By Functionality Communication
Health Tracking and Insights
Billing and Payments
Administrative
Patient Education
Other Functionalities
By Therapeutic Area Health and Wellness
Chronic Disease Management
Other Therapeutic Areas
By Application Population Health Management
Outpatient Health Management
In-patient Health Management
By End User Payers
Providers
Other End Users
By Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
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AI In Patient Engagement Market Research FAQs

How big is the AI In Patient Engagement Market?

The AI In Patient Engagement Market size is expected to reach USD 6.49 billion in 2025 and grow at a CAGR of 20.10% to reach USD 16.21 billion by 2030.

What is the current AI In Patient Engagement Market size?

In 2025, the AI In Patient Engagement Market size is expected to reach USD 6.49 billion.

Who are the key players in AI In Patient Engagement Market?

Oracle, IBM, Nuance Communications, Inc., Ada Health GmbH and Orion Health group of companies are the major companies operating in the AI In Patient Engagement Market.

Which is the fastest growing region in AI In Patient Engagement Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in AI In Patient Engagement Market?

In 2025, the North America accounts for the largest market share in AI In Patient Engagement Market.

What years does this AI In Patient Engagement Market cover, and what was the market size in 2024?

In 2024, the AI In Patient Engagement Market size was estimated at USD 5.19 billion. The report covers the AI In Patient Engagement Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the AI In Patient Engagement Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

AI In Patient Engagement Industry Report

Statistics for the 2025 AI In Patient Engagement market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. AI In Patient Engagement analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.