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• January 2023: Starbucks Corporation further expanded its presence in Vietnam by inaugurating its 100th store in the country. The newly established stores are situated in Binh Duong and Quy Nhon provinces, adding a total of 13 new locations to Vietnam.
• October 2022: Nestle Group's leading coffee brand, Nescafé, unveiled plans to invest over USD 1.02 billion by 2030 to support coffee farmers in transitioning to regenerative farming methods and adapting to the climate crisis. This initiative will primarily target Nescafé's coffee suppliers in key regions, including Vietnam, Brazil, Mexico, Colombia, Ivory Coast, Indonesia, and Honduras, where 90% of the coffee Nescafé sources is cultivated.
• August 2022: Masan Group completed the acquisition of an 84% stake in Phuc Long Coffee & Tea in a deal valued at USD 453 million. This purchase marked the second phase of their investment, following the acquisition of a majority stake six months earlier for USD 110 million, with the additional 34% stake acquired for USD 154 million.
• July 2022: In Vietnam, Nestlé and Starbucks introduced the 'Starbucks At Home' coffee experience, featuring four of Starbucks' signature instant coffee flavors, including dark roast, caramel latte, caffè mocha, and caffè latte. They also launched the 'We Proudly Serve Starbucks Coffee Program,' providing premium coffee solutions to selected channels.

• March 2022: Compañia Tequilera de Arandas S.A. de C.V.'s Lobos 1707, the ultra-premium tequila and mezcal brand, announced its launch into the Canadian market. Lobos 1707 commemorated its expansion with an official launch event in Toronto.
• January 2022: Diageo PLC acquired the premium artisanal mezcal brand Mezcal Unión by acquiring Casa UM. Mezcal Union is one of the leading brands of mezcal production. The company used this acquisition to expand its business of mezcal drinks.
• October 2021: IZO Spirits announced a new limited edition Mezcal Añejo Cenizo that will be available in October. The product was released as a limited edition, with just 749 bottles available, and is crafted from wild agave grown on the high-altitude mesas of Durango, Mexico.

• November 2022: The Nestlé brand Nespresso launched plant-based home compostable coffee capsules. It offers premium quality coffee without compromising the taste. The capsules are made compatible with Nespresso Original machines.
• June 2022: Keurig Dr. Pepper Inc. and Intelligentsia Coffee launched Intelligentsia K-Cup Pods for the Keurig brewing system. The super-premium coffee brand will be offered to consumers in this format for the first time.
• August 2022: Tim Hortons unveiled four new varieties of espresso capsules compatible with Nespresso machines. These four varieties include classic, bright, bold, and decaf.

• May 2023: Breville unveiled an e-commerce platform, Beanz.com, an innovative digital destination for coffee enthusiasts. This platform offers a distinctive space for exploration, education, purchases, and subscriptions, providing access to the finest freshly roasted coffee.
• February 2023: Suntory BOSS, a renowned beverage company, broadened its product range with the introduction of Iced Mocha in Australia and New Zealand. This latest addition to their ready-to-drink coffee line boasts premium coffee beans and a luscious chocolate flavor.
• April 2022: PlantX Life Inc. unveiled a new e-commerce platform in Canada through its wholly-owned subsidiary, Portfolio Coffee Inc. This strategic move is in harmony with the company's ongoing rebranding efforts as part of its expansion plan.

• April 2023: Nestle, the Swiss food and beverage industry leader, unveiled Nescafe Ice Roast instant coffee in China, catering to the growing demand for "cafe-style cold coffee experiences" in the comfort of one's home.
• September 2022: Luckin Coffee, a prominent Chinese beverage chain, initiated an entrepreneurial endeavor by introducing a new coffee brand called "Cotti Coffee."
• January 2022: Ethiopian Coffee Brands made their debut on China's largest e-commerce Platform. This strategic move aims to harness the infrastructure offered by the electronic World Trade Platform (e-WTP) to create a conducive environment for promoting e-commerce and tourism among African entrepreneurs, all while bringing high-quality African products into the Chinese market.

• January 2023: WickedGud, a direct-to-consumer (D2C) health food brand, introduced a new line of instant noodles crafted from a blend of oats, lentils, whole wheat, millets, and brown rice. These noodles are 100% free from refined flour (maida), devoid of any added oils, and entirely free from harmful chemicals. They offer a wholesome and nutritious alternative compared to traditional instant noodles.
• September 2022: Wai Wai expanded its product range by embracing the growing Korean culture in India and launched Spicy Korean-style hot noodles. These noodles are claimed to feature Bhut Jolokia, one of the world's spiciest chilies. This premium line of Wai Wai instant noodles comes in three distinct flavors: Akbari, Dynamite, and Pyro, targeting consumers in Northeast India.
• April 2022: Yu Foodlabs, an Indian brand specializing in instant meal bowls, unveiled two signature instant noodle bowls, each with its unique and delectable flavors. The first, known as "Zingy Cheese," features cheddar cheese, spring onions, and corn kernels. The second, "Chilli Manchurian," offers a spicy and savory twist on instant noodles, adding a distinct Indian flavor to the popular snack.

• In May 2022, PerfectTed introduced a line of health drinks made of matcha green tea-based natural energy beverages to combat fatigue. The challenger brand's goal was to transform caffeine usage into something healthier by utilizing a matcha ingredient that has been used for over 800 years.
• In May 2021, Gist, a prebiotic effervescent beverage made from five botanical components that have received organic certification, was launched to compete with other health drinks. The gist is reinventing was claimed to be a clean beverage as it was made using plants rather than extracts.
• In May 2021, PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, Soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment.

• February 2023: Haagen-Dazs and EIT Food (European Institute of Innovation and Technology) launched the Start-Up Innovation Challenge. The company announced it to be a global project that aims to explore the potential for innovation in technology and ingredients, focusing on opportunities to increase the sustainability potential of the ice cream brand.
• March 2022: Traveloka launched an e-grocery market named Mart, which provides products including frozen food, fresh fruit, and personal care items. The company partnered with several supermarkets and grocery stores in Greater Jakarta for its most recent product.
• January 2022: Yili Group, a Chinese producer of dairy products, announced its expansion with the launch of its facility in Indonesia. The brand has spread to 260 cities in 26 provinces across Indonesia in a short time.

• May 2022: Perfect Day Foods, a California-based food technology startup making whey and casein proteins using precision fermentation, expanded its footprint in animal-free products by investing both in India. The company launched a new Enterprise Biology Hub in Salt Lake City and also announced its plans to expand in India with a liquidation buy-off of Mumbai-based Sterling Biotech, acquiring two manufacturing plants in Gujarat and another in Tamil Nadu.
• August 2022: New Zealand dairy giant Fonterra and bioscience company Royal DSM, have launched a precision fermentation startup to create sustainable dairy proteins, including whey proteins.
• June 2022: NZMP, Fonterra's global ingredients and solutions brand, announced the launch of Pro-OptimaTM, a Grade A functional Whey Protein Concentrate (fWPC) including significant casein content, with Tillamook County Creamery Association (TCCA) and Three Mile Canyon Farms in a joint venture called Columbia River Technologies (CRT).

• July 2022: The US sweetener producer Sweegen introduced a new liquid stevia line, Bestevia LQ, at IFT FIRST, the Institute of Food Technologists meeting and exposition in Chicago. The sweeteners are intended to lower sugar in products, including concentrated fruit/flavored syrup, confectionary, liquid sweeteners, dessert toppings, and carbonated soft beverages.
• March 2022: Cargill announced its strategy of sweetening its stevia products with the commercial availability of its EverSweet + ClearFlo technology. Combining Cargill's stevia sweetener with a natural flavor, the new sweetener system provides multiple benefits, including flavor modification, faster dissolution, and improved solubility and stability in formulations, according to the company.
• July 2021: Layn built a new stevia plant to help meet the increasing global demand for natural sweeteners. It invested USD 148 million to build a new production facility capable of annual processing of 4,000 tons of stevia leaf extract.