Market Trends of US Soft Drinks Packaging Industry
This section covers the major market trends shaping the US Soft Drinks Packaging Market according to our research experts:
Plastic is Expected to Hold Significant Market Share
- Plastics are a more efficient material for soft drinks packaging than other alternatives because plastics are energy efficient to manufacture and lighter than alternative materials. For instance, just two pounds of plastic can deliver 10 gallons of Liquid, i.e., milk, whereas three pounds of aluminum, eight pounds of steel, or over 40 pounds of glass are needed to deliver the same amount of Liquid.
- Ready-to-drink iced tea has grown considerably due to the increasing demand. Market vendors are offering specialized recycle packaging for ready-to-drink tea. For instance, Graham Packaging offers recyclable plastic packaging to provide longer shelf life for single-serve packaging.
- Also, the busy life of working people has led to the launch of single-serve plastic sachets by various brands. Thus, this increases the importance of ready-to-consume drinks and further boosts market growth.
- HDPE is the most widely used type of plastic packaging material. It is used to make many types of bottles and containers. Unpigmented bottles are translucent and sturdy, have good barrier properties, and are well suited for packaging products with a shorter shelf life, such as Juices and Energy Drinks.
- With the expanding soft drinks market, it is evident that nutritional product demand, such as Juices, Energy drinks, sports drinks, is increasing, directly driving the soft drinks packaging market. It is also durable, and people can carry them without hassle. Moreover, plastics are airtight, so leakage and getting stale is unlikely.
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Carbonated Beverages to hold the Largest Market Share
- The carbonated beverages market is one of the matured industries across the globe. The segment has undergone significant changes in product innovations and offerings in the last few years. To face the growing market challenges, companies are bringing new flavors keeping in mind consumers' health and wellness concerns.
- In the United States, carbonated drinks are the second most-consumed drink after water, with plastic being the most used material for soft drinks packaging. The increasing population and rising disposable income have led to the increasing demand for carbonated soft drinks products.
- The majority of carbonated soft drinks are sold in aluminum cans and PET bottles. They are also sold in bulk in the foodservice industry through soda fountains. Only a tiny portion of CSDs are still packaged in glass bottles. These are usually packaged in smaller sizes due to changing consumer preferences and lifestyles and increased costs associated with transporting heavy, low-volume glass containers versus high volume-to-packaging ratio PET bottles and aluminum cans.
- Moreover, Cola style soft drinks were the most popular carbonated beverage in the United States in 2020. The sales reached over 13 billion U.S. dollars. Citrus carbonated soft drink varieties ranked second, with sales amounting to around 4.6 billion U.S. dollars.
- Further, efficient packaging solutions offer ease of use, disposability, and enhanced user experience. These benefits have led to the demand for packaging solutions for the soft drinks segment. The other trend augmenting the demand is the new and innovative products, which helps manufacturers enhance their brand visibility while offering product differentiation.
