Market Trends of United States Printing Inks Industry
This section covers the major market trends shaping the US Printing Inks Market according to our research experts:
Water-based Inks to Observe the Highest Growth
- Water-based inks have pigments or dyes in a colloidal suspension of solvent, with the solvent being water. Although there can be other co-solvents, the main solvent in water-based inks is water.
- These printing inks are used majorly in flexographic printing processes and gravure for applications, such as beverage and detergent cartons and gift wrap. Water-based inks require higher temperature and longer dry exposure time to drive off water and constituents with lower vapor pressure.
- The main driving force for the usage of water-based inks is that they not only reduce the VOCs but also completely remove hazardous chemicals from the ink.
- With the development of new printing processes and additives, water-based inks are now majorly used in almost all printing processes and on most materials for many different applications.
- Water-based inks work well in printing applications involving paper, cardboard, and textiles, and they are used to print on foils, plastics, and food packaging.
- Hence, water-based inks are likely to exhibit the highest growth in the US printing ink market with the growing research on water-based inks, making them suitable for diverse purposes.
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Flexible Packaging Segment to Dominate the Market
- Flexible packaging is the largest packaging application segment of the overall packaging market, owing to its various advantages, such as requiring 91% lesser material than rigid packaging and about 96% of space-saving.
- Moreover, with an increasing focus on sustainability, traditional rigid packaging solutions are being replaced by innovative and flexible packaging solutions.
- In the food industry, flexible packaging is preferred due to its moisture absorption properties, product freshness, and temperature control while being able to maintain the shelf life of the product. Cigarettes and associated tobacco products are major products for the flexible packaging industry, among other products, such as bottled water.
- The demand for lightweight and innovative packaging solutions from the food industry is majorly driving the market.
- The growing trend of online interaction with consumers is the new branding technique for companies, as they are eager to forge a longer-lasting two-way relationship with consumers by integrating with social media.
- Flexible packaging inks also offer many advantages to brand owners, retailers, and consumers, such as high graphic appearance. They also contribute to the performance of the package by preserving the quality of the images during manufacturing, packaging, transportation, and end use of products.
- Thus, based on the aforementioned aspects, Flexible packaging is expected to dominate the market.
