Market Trends of united states pea protein Industry
Plant protein consumption growth fuels opportunities for key players in the ingredients sector
- The per capita consumption rate of plant proteins is increasing at a considerable rate in the United States, supported by investments and innovations, resulting in a consumption rate of 40.28 grams per day, primarily due to a rising number of consumers turning vegan to promote animal welfare. This is because factory farming, where animals are maltreated, is a norm in the United States. Most Americans eat less meat and animal products, but they do not eliminate their consumption entirely. They also tend to be more flexitarian than vegan or vegetarian. Nearly 12% of consumers in the country prefer a plant-based diet, whereas 7% of consumers follow a flexitarian diet. Although consumers of all generations in the United States are interested in plant-based meals, individuals in their 20s and 30s are the keenest to adopt plant-based diets.
- There is a constant rise in the per capita consumption of pea protein due to its wide applications in different food products, like meat, poultry, and bakery products. Around 41% of consumers are interested in plant-based food derived from pea protein. The usage of pea protein is mainly observed in sports nutrition and meat alternatives. A typical serving of pea protein powder is 30 grams, with 25 grams of protein. Athletes usually use one serving per day but may take as many as three servings per day.
- Soy and whey proteins are used primarily in the food and beverage, supplement, and sports nutrition industries. In 2021, around 36% of consumers were familiar with soy protein and had consumed the same, whereas 31% of individuals consumed whey protein in the U.S. Similarly, the consumption of soy-based food and beverages favorably increased by 12.9% during 2014-2019, and it is likely to remain consistent throughout the forecast period.
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United States is one of the major pea producer globally
- Dry peas are considered the major raw material source for pea protein extraction, and the production data mentioned above is for dry peas only. As most farmers are planting peas to help crop rotation, pea production is flourishing in the country. Many manufacturers have been using pea protein as one of the major ingredients, especially Beyond Meat Inc. and Impossible Burgers. As a result, the production of peas in the United States increased by around 42% from 2017 to 2020. Pea protein can also substitute gluten as a stabilizer in snacks and cereals. After extensive research, pea protein is also entering the gluten-free market, as gluten is believed to cause intestine inflammation in some cases.
- The data shows that growers in the United States are expected to seed about 20% more field peas than the previous years. The US farmers also cut acres of principal crops, including corn, soy, and wheat, by about 3%. In 2019, Montana's cultivated dry pea area was estimated at 198,300 ha, up by 44% from the previous year. The cultivated dry pea area in North Dakota was estimated at 163,900 ha, up by 8% from the previous year. In North Central America, pea crops are of 70% yellow and 30% green categories, where yellow peas are the most used raw material to produce pea protein.
- According to the USA Dry Pea and Lentil Council, in the United States, some of the growers that shifted to chickpeas ended up dry seedling peas instead. Manufacturers in the pea protein industry are also more focused on developing new and innovative offerings to fulfill consumers' changing needs and demands by using advanced technologies. As there is a higher level of certain amino acids in peas, it provides an opportunity for the players to tap into the potential posed by innovation.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Baby food to witness steady growth post pandemic
- Innovation holds key to maintain steady growth rate
- Consumers' preferences shift to premium condiments and sauces, away from packaged soups
- Dairy alternatives to witness significant growth rate
- Great opportunities for meat alternative products
- Key players focusing more on healthy ingredients post COVID-19
- Rising us feed exports and feed prices are expected to impact production
- The growth of the bakery industry is led by large commercial players
- Sustainable and innovative packaging trends to influence breakfast cereals market
- Key players to focus fortification and nutritional enrichment
- Emphasizing awareness and innovation; driving force behind elderly nutrition market growth
- E-commence will emerge as one of the most preferred channels
- Sport/performance nutrition to witness significant growth during forecast period
- United States cosmetic industry to drive by synergy of innovation and social media influence
