United States Gluten Free Foods and Beverages Market Trends

Market Trends of United States Gluten Free Foods and Beverages Industry

Surge in Demand for Clean-label and Free-from Foods

• Gluten-free foods are increasing in demand due to rising instances of gluten allergies and celiac disease, a disorder that causes inflammation in small intestines. Although celiac diseases among consumers in the country are common, most cases are due to gluten. This condition is prevalent among a significant number of consumers in the United States, leading to reduce consumption of gluten intake.
• Furthermore, this is expected to increase the consumption of gluten-free food in the sub-continent. According to Beyond Clinics, in 2021, around 1 in 133 Americans, or about 1% of the population, have celiac disease.
• Consumers are consuming on-the-go snacks like fries, chips, and beverages in the United States, which are gluten-free, as those products do not hamper healthy diets by consuming extra-calorie foods.
• Owing to this, many companies operating in the country offer a wide range of products that can be consumed guilt-free and add nutritional value to the foods and help maintain good health.
• For instance, in November 2022, Feel Good Foods launched new breakfast items that include gluten-free cheese-stuffed mini bagels in the United States. The gluten-free cream cheese stuffed mini bagels are crispy on the outside and light on the inside. Each bagel is loaded on top with everything seasoning and available in two flavors: plain cream cheese or scallion cream cheese.
• Therefore, the rising awareness about health is one of the major factors which has led to a surge in sales of gluten-free food and beverages.

Bakery and Confectionery Segment Drives the Market

• The baking industry is targeting and focusing the consumers seeking gluten-free products due to the rise in celiac disease, thus leading to the rising demand for gluten-free bakery products. While physical reactions to foods are common, an increasing number of residents in the United States are suffering from lactose intolerances, thereby further increasing the demand for healthier alternatives such as cereal bars and gluten-free bakery sweet products.
• According to the Bureau of Labor Statistics, in 2021, the average expenditure on bakery products amounted to USD 462 in the United States. Consumers are inclined toward 'clean living' with healthy dietary preferences. Also, gluten-free foods are now being perceived as mainstream lifestyle products.
• According to the United States American Gastroenterological Association (Digestive Disorder week, 2021 report), 30% of the Americans in the study said that gluten sensitivity was why they avoided the same protein. Consumers in the United States are shifting toward better alternatives regarding food consumption, driving the expansion of the healthy cookies market in the United States.
• In January 2023, the United States snack brand, HighKey, has expanded its portfolio with the launch of sugar-free sandwich cookies across the United States. It is made with clean ingredients and no artificial colors or flavors. The sandwich cookies are gluten- and soy-free, as well as keto-friendly. Each two-cookie serving contains no sugar, 2 g of net carbs, 7 g of fiber, and 60 calories. Growing demand for eating on-the-go snacks in the united states market is driving the bakery and confectionery demand during the forecasted period.