Market Trends of United States E-cigarettes Industry
This section covers the major market trends shaping the US E-cigarettes Market according to our research experts:
Increasing Health Concern Among Smoking Population Drives the Market
- The increasing cases of tobacco-related cancer in the United States, where most cases are related to cigarette smoking, have resulted in the public looking for alternatives for substituting or quitting cigarettes. Smoking-related health concerns have drastically increased in the last few years as many government and individual organizations prioritize this issue. Moreover, smoking is linked to a higher risk of dementia and cognitive impairment in the elderly. It can also be associated with an increased risk of hearing changes, cataracts, decreased abilities, and macular degeneration.
- The usage of e-cigarettes is also rising because these devices do not use tobacco. Most of the American population is considering e-cigarettes as a gateway to quitting smoking, while some of the smoking population is shifting to an e-cigarette as an alternative to smoking. Moreover, as these products are offered in nicotine and non-nicotine forms, individuals consider them according to their preferences.
- For instance, in October 2022, According to a study conducted by the US Food and Drug Administration and the U.S. Centers for Disease Control and Prevention (CDC), it was found that 2.55 million middle and high school students in the United States reported having used an e-cigarette within their one month study period. This comprises 3.3% of middle schoolers and 14.1% of high schoolers. More than half of these young people (more than 85%) utilized disposable flavored e-cigarettes.
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Offline Retail Channels Witness High Growth in Sales
- The sale of e-cigarettes through offline retail channels, including vape stores, is very prominent in the country. People prefer buying different varieties of e-cigarettes through offline channels, allowing them to choose from the different models and brands available in the market. Customers prefer purchasing from vape shops as they get numerous product options of different varieties and can also understand the products' properties.
- Moreover, the vape shops also prepare the mix of the liquids used in the e-cigarettes according to the customers' demands and preferences, which adds convenience to the buying process. Furthermore, the government acceptance of e-cigarettes in the country further led to the marketing of the products through offline mode, thereby increasing the customer base. For instance, in 2021, the US Food and Drug Administration permitted the marketing of a few appropriate e-cigarette products for public health protection.
