Market Share of United States E-cigarettes Industry
The US e-cigarettes market is highly competitive owing to many large players. The market is consolidated with the key players catering to a large portion of the market. Key players like Philip Morris International Inc., Imperial Brands PLC, Japan Tobacco Inc., British American Tobacco PLC, and Juul Labs Inc., among others, adopt different strategies to mark their position in the market. The major strategies adopted by these companies include product innovation and merger and acquisition. The key players come up with new product developments, owing to the customers' changing preferences. These companies also prefer partnerships and acquisitions, which help them expand their presence throughout the geography and their product portfolio.
US E-cigarettes Market Leaders
Philip Morris International Inc
Imperial Brands PLC
Japan Tobacco Inc.
British American Tobacco PLC
Juul Labs Inc.
*Disclaimer: Major Players sorted in no particular order
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