Market Size of United States Beauty And Personal Care Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 93.74 Billion |
| Market Size (2029) | USD 106.74 Billion |
| CAGR (2024 - 2029) | 2.63 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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US Cosmetics Market Analysis
The United States Beauty And Personal Care Products Market size is estimated at USD 93.74 billion in 2024, and is expected to reach USD 106.74 billion by 2029, growing at a CAGR of 2.63% during the forecast period (2024-2029).
The United States Beauty and Personal Care Products Market size is estimated at USD 93.74 billion in 2024, and is expected to reach USD 106.74 billion by 2029, growing at a CAGR of 2.63% during the forecast period (2024-2029).
In the United States, beauty products like cosmetics are growing owing to a huge demand for organic and natural products. Consumers are more aware of skincare, grooming, and physical appearance because of social and environmental concerns. Also, due to skin sensitivity issues and allergies, consumers' preference for organic and vegan skincare products has increased. The surge in new product innovations, increasing demand for chemical-free products, and advertising and promotion of products are driving the market. Market players are innovating organic skincare and personal care products according to consumer preferences. For instance, in September 2022, Amour's Secrets Skincare debuted in the United States beauty industry, emphasizing natural, clean, non-toxic, plant-based ingredients that refresh, rejuvenate, and enhance the skin. Amour's Secrets is launching five new anti-aging, plant-based skincare products, starting with a cleansing hydrating oil, followed by an eye cream, whipped face cream, mild foaming face wash, and a face scrub.
A larger proportion of the millennial population in the United States also serves as a market driver. The millennial generation accounts for the majority of the working population in the country. For daily usage, personal care products like deodorants, perfumes, and cosmetics have become necessary as physical appearance is essential. The market players target consumers of specific age groups and launch new products. Americans are engaged in physical activities like going to the gym and fitness centers. Due to this, demand for personal care products like deodorants has also increased. In February 2021, Procter & Gamble launched a deodorant under its Secret brand, Secret Derma+ Antiperspirant, a product designed by female dermatologists to provide skincare properties for minimizing irritation and underarm discoloration.
