Market Share of United States Beauty And Personal Care Products Industry
Estée Lauder Companies, L'Oréal S.A., Unilever PLC, Colgate-Palmolive Company, and Procter & Gamble Company are among the major players in the US beauty and personal care products market. The market is highly competitive, with players actively competing in terms of new product launches, mergers and acquisitions, expansions, and partnerships. Additionally, leading players are investing heavily in research and development to come up with product innovations. In the market studied, major brands are launching or acquiring portfolios that claim to be natural, organic, and sustainable to have higher penetration across retail shelves and online channels. For instance, in 2020, L'Oréal SA signed an agreement to acquire Thayers Natural Remedies, a United States-based natural skincare brand from Henry Thayer Company. The brand is expected to be integrated into L'Oréal's consumer products division.
US Cosmetics Market Leaders
Procter & Gamble Company
The Estée Lauder Companies Inc.
*Disclaimer: Major Players sorted in no particular order