Market Trends of united states animal protein Industry
Animal protein consumption growth fuels opportunities for key players in the ingredients sector
- Despite the rising vegan population, the demand for animal protein has been steady in the United States. The majority of protein in the American diet comes from beef and poultry, followed by dairy. The market is majorly driven by the growing usage of gelatin in the functional food industry due to its water-binding properties. However, growing veganism and demand for plant-based products are the major restraints in the growth of the food gelatin market. A significant share of the country is vegetarian, and those switching to a vegan diet are likely to avoid animal-based protein ingredients, such as gelatin. However, several plant-based ingredients act as a direct substitute for gelatin.
- With a wide range of applications and consumer preferences toward a healthy lifestyle, many US ingredient manufacturers are trying to enter the collagen market, which is the major reason for the increase in per capita consumption patterns. In 2021, around 25% of all adults, or 58 million people, were diagnosed with severe joint pain in the country, which is linked to arthritis. Owing to the prevalence of arthritis in the region, there is an increasing demand for collagen-based supplements for bone and joint health.
- Over the years, considerable research has proven that animal protein has a higher biological value than plant protein. In the Protein Digestibility-corrected Amino Acid Score proposed by the Food and Agricultural Organization, both milk and whey protein are scored 1, indicating that the protein will provide 100% (or more) of all the amino acids required in the diet. On the contrary, plant sources lack one or more amino acids, with delayed digestibility. This factor is driving athletes and fitness enthusiasts to consume animal-based protein.
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Meat and milk production contributes majorly as raw material for animal protein ingredients
- Whey and casein production is mainly driven by the supply from cheese production plants, which are the two major byproducts of cheese. However, in the case of caseins/caseinates, a price of about USD 2.40 per pound is necessary to induce domestic plants to divert fluid skim milk from the production of non-fat dry milk to the production of caseins. Inasmauch’s imported casein is being marketed in the United States at about 90 cents per pound, and domestic supplies of skim milk cannot be converted to casein and compete with imported casein at the current level of prices. Hence, casein is not currently much under production in the United States, regardless of the demand.
- In 2020, milk production declined due to the COVID-19 pandemic as production plants shut down operations nationwide. However, milk plants witnessed a surge due to panic buying, which settled down after April 2020. In 2020, 16.3% of total US milk solids production was exported. More than 33% of total milk solids imported into the United States during the first 10 months of 2020 were in the form of concentrated milk proteins, including casein, milk protein concentrate, whey protein concentrate, milk protein isolate, and whey protein isolate.
- The production of gelatin proteins significantly dominated the market in the country. This production is maintained by the supply from the meat industry plants, especially from the animal industry (cattle, pig, and fish meat). In 2019, the United States imported USD 292 million worth of gelatin, becoming the first-largest importer of gelatin in the world. However, in May 2021, Y-o-Y imports of gelatins decreased significantly, primarily due to a fall in imports from Canada (-26.2%) and Slovakia (-95.9%).
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Baby food to witness steady growth post pandemic
- Innovation holds key to maintain steady growth rate
- Consumers' preferences shift to premium condiments and sauces, away from packaged soups
- Dairy alternatives to witness significant growth rate
- Great opportunities for meat alternative products
- Key players focusing more on healthy ingredients post COVID-19
- Rising us feed exports and feed prices are expected to impact production
- The growth of the bakery industry is led by large commercial players
- Sustainable and innovative packaging trends to influence breakfast cereals market
- Key players to focus fortification and nutritional enrichment
- Emphasizing awareness and innovation; driving force behind elderly nutrition market growth
- E-commence will emerge as one of the most preferred channels
- Sport/performance nutrition to witness significant growth during forecast period
- United States cosmetic industry to drive by synergy of innovation and social media influence
