Market Trends of United Kingdom Energy Bar Industry
This section covers the major market trends shaping the UK Energy Bar Market according to our research experts:
Increasing Number of Health and Fitness Centers
- The gym culture and fitness routines are on the rise all around the world and so in the United Kingdom as well. There has been a continuous increase in memberships in gym and fitness centers in the past 8-10 years. These health and fitness centers have witnessed substantial growth in recent years due to increasing health concerns and lifestyle changes.
- The increase in health awareness and the growing need for adequate nutritional content have fostered the demand for energy bars in the region. Therefore, the demand for performance nutrition food such as energy bars has been increasing significantly around the country.
- Energy bars are known to provide instant energy to consumers, making them an ideal option for pre and post-workout meals for gym members. According to Sports England, gym sessions were attended by almost 3.4 million persons between November 2020 and November 2021.
- The health and fitness club is expected to recover in the post-pandemic era, and the energy bar market is expected to grow proportionally. Millennials have been known to be more involved in fitness and recreational activities, increasing the demand for energy bars in the country.
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Growing Demand for Natural/Organic Energy Bar
- Consumers are increasingly getting health conscious about bite-in-between meals. The increased awareness of the adverse effects of artificial additives like sweeteners, flavors, preservatives, and many more have accelerated the demand for organic energy bars. There has been a growth in the demand for organic foods across the United Kingdom. For instance, according to the Soil Association, in 2022, the organic market was valued at over USD 3.70 billion and witnessed a growth of 5.2%.
- Organic energy bars are free from additives like sugar and gluten and are naturally flavored. Consumers want products that incorporate their taste preferences and cater to their nutrition requirements. Owing to the rising demand for organic energy bars, companies are also expanding their product line in accordance with the trend.
- The companies offering natural/organic energy bars in the United Kingdom market include Outdoor Provisions, Torq Bar, and others.
