Teeth Whitening Market Size

Statistics for the 2023 & 2024 Teeth Whitening market size, created by Mordor Intelligence™ Industry Reports. Teeth Whitening size report includes a market forecast to 2029 and historical overview. Get a sample of this industry size analysis as a free report PDF download.

Market Size of Teeth Whitening Industry

Teeth Whitening Market Summary
Study Period 2021 - 2029
Market Size (2024) USD 7.44 Billion
Market Size (2029) USD 8.94 Billion
CAGR (2024 - 2029) 3.75 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Teeth Whitening Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Teeth Whitening Market Analysis

The Teeth Whitening Market size is estimated at USD 7.44 billion in 2024, and is expected to reach USD 8.94 billion by 2029, growing at a CAGR of 3.75% during the forecast period (2024-2029).

Dental surgeons, along with paramedics, nurses, and other healthcare staff, were at the most significant risk of contracting and transmitting COVID-19 disease. The pandemic changed the way the global population has been accessing healthcare, including dental care. Dental clinics worldwide were shut down during the first phase of the pandemic. As social distancing continued across the world, people were unable to visit their local dentists for routine or cosmetic dental procedures. Hence, the demand for teeth whitening solutions for stained and discolored teeth decreased in the second and third quarters of 2020. However, the COVID-19 pandemic increased the focus on personal hygiene and home-based dental aesthetics. The availability of a wide range of over-the-counter products on online platforms, such as toothpaste, dental films, and gels, resulted in increased adoption of the products, which positively impacted the market's growth during the pandemic. According to SmileDirectClub Inc., in 2021, there was a 47% increase in teeth whitening and teeth straightening procedures. Thus, the market showed significant growth during the pandemic and is expected to show similar growth over the forecast period.

The major factors responsible for the growth of the teeth whitening market include the rising awareness about oral hygiene, easy availability of teeth whitening OTC products, and stigma associated with discoloration of teeth. Dental aesthetics are gaining more popularity in modern society and have caused an increased demand for dental aesthetic treatments. Young people are influenced by media, more than the middle or older-aged groups. As a result, their aesthetic awareness has increased, boosting the need for perfect teeth. According to an article published by MDPI Journal, in July 2022, the general public showed increasing interest in improving dentofacial aesthetics, which led to a rise in the number of individuals seeking cosmetic dental treatments like tooth whitening. People place a lot of significance on their tooth color, and prior research has indicated that many of them are not happy with them and want to change them. As a result, tooth whitening has emerged as one of the most popular dental procedures in recent years. People's desire for whiter, brighter teeth has consequently revived the interest in dentistry in aesthetic dental treatment.

The increasing expansion of teeth-whitening products is expected to drive the market's growth. For instance, in January 2022, SmileDirectClub Inc. planned to expand its whitening product line with its new fast-dissolving whitening strips. Thus, the increasing awareness and interest in improving dentofacial aesthetics and product launches are expected to propel the overall demand for teeth whitening products, resulting in the high growth of the market over the forecast period.

However, low awareness in rural areas and side effects associated with teeth whitening products are expected to restrain the market.

Teeth Whitening Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)