Market Size of Switzerland E-Commerce Industry
| Study Period | 2019-2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 16.5 Billion |
| Market Size (2029) | USD 31.36 Billion |
| CAGR (2024 - 2029) | 13.71 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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E-commerce in Switzerland Market Analysis
The Switzerland E-Commerce Market size is estimated at USD 16.5 billion in 2024, and is expected to reach USD 31.36 billion by 2029, growing at a CAGR of 13.71% during the forecast period (2024-2029).
Internet penetration is high in Switzerland, with 95% of the population between 16 years to 65 years using the internet regularly, and 90% of these make online purchases at least once. The country is also one of the top three markets in Europe for cross-border investments because of its outward-facing solid economy and favorable tax regime, and custom policies that it creates on its own since it lies outside the EU. Due to Switzerland's advantageous labor laws compared to other European countries and the availability of a competent workforce, U.S. businesses choose this country over others.
- The procurement, production, and sales of products and services considerably impacted over half of Swiss businesses during COVID-19. 20% of companies reported difficulty finding domestic suppliers and shipping to consumers abroad. The Swiss economy was making significant investments in digital technology like robots, big data applications, and artificial intelligence to accelerate the graph of this flat economic era.
- In July 2022, Swiss Textiles, Swiss Fair Trade, and Amfori jointly launched an apparel program called Sustainable Textiles Switzerland (STS30), supported by the State Secretariat for Economic Affairs (SECO). The program promoted fair wages, decent work, and innovative business models toward a circular economy. The program envisioned a significant decrease in greenhouse gas emissions in the textile industry.
- In June 2022, Swiss Retailer Migros started a survey to know people's preference for the brand to begin selling alcohol. Migros regional cooperative members unanimously voted that the retailer should not start selling alcohol.
- The aggressive digitalization of e-commerce may incur expenses for consumers. For instance - Elite developed mattresses equipped with motion and pressure sensors that accurately record the effective occupancy of each bed. This invisible sensor was named Smart Lease. Elite supplied these mattresses to its clients in the hospitality industry, and payment depended on the occupation of each bed. However, the hospitality players spending on these tech mattresses would bill their clients for the same.
