Market Trends of Superfoods Industry
Increasing Health and Wellness Trend
With growing access to health information and resources, consumers are becoming more aware that a balanced diet rich in nutrient-dense food can maintain optimal health and prevent chronic diseases. As a result, consumers are incorporating superfoods into their diets as a proactive measure to safeguard their health in the long term. Superfoods, packed with vitamins, minerals, antioxidants, and other bioactive compounds, can bolster the body's defenses, support immune function, and mitigate the risk of various health conditions. In addition, Manufacturers are launching new products to cater to consumer demand. For instance, in March 2022, Navitas Organics launched regenerative organic certified cacao powder. The product is B-corp certified, gluten-free, non-GMO, and others.
Asia Pacific Is The Potential Market For Superfoods
Asia Pacific is likely to witness a high demand for superfoods, primarily driven by a shift in consumer preferences toward preventive healthcare. Individuals are proactively seeking ways to maintain good health and prevent the onset of illnesses. Rapid urbanization and the influence of Western dietary habits are other key factors contributing to the adoption of ingredients like quinoa, blueberries, and avocados among urban consumers seeking healthier and more diverse food options. Furthermore, government initiatives promote healthy eating habits and the importance of nutrition and dietary choices. For instance, in 2022, The CNS, together with the Institute of Nutrition and Health of the China Center for Disease Control and Prevention, the Institute of Food and Nutrition Development of the Ministry of Agriculture and Rural Affairs, and the Shanghai Institute of Nutrition and Health, launched the “National Nutrition Week”. The 2022 National Nutrition Week theme is “Learn nutrition labeling, shop wisely, and cook smart” to improve the nutritional awareness and overall health and well-being of Chinese citizens.
