Market Share of Superfoods Industry
The superfoods market is highly competitive, with various regional and small players competing for market share. Some prominent players include Naturya Bath, Associated British Foods plc, Nutiva Inc., Aduna Ltd, and Terrasoul Superfoods. The market players compete using various strategies, from expanding their production facilities to maintain food safety guidelines to adopting mergers and acquisitions to enhance their brand value. Companies also collaborate and form partnerships, mainly in co-operatives with farmers worldwide, making sourcing and procuring ingredients easier.
Superfood Market Leaders
Naturya Bath
Associated British Foods plc
Nutiva Inc
Aduna Ltd
Terrasoul Superfoods
*Disclaimer: Major Players sorted in no particular order