Market Size of sugar-free chewing gum Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 8.32 Billion |
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Market Size (2030) | USD 10.45 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 3.88 % |
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Largest Share by Region | North America |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Sugar-free Chewing Gum Market Analysis
The Sugar-free Chewing Gum Market size is estimated at 8.32 billion USD in 2024, and is expected to reach 10.45 billion USD by 2030, growing at a CAGR of 3.88% during the forecast period (2024-2030).
8.32 Billion
Market Size in 2024 (USD)
10.45 Billion
Market Size in 2030 (USD)
-0.08 %
CAGR (2018-2023)
3.88 %
CAGR (2024-2030)
Largest Segment by Distribution Channel
42.63 %
value share, Supermarket/Hypermarket, 2023
Consumers purchasing from supermarkets/ hypermarkets is increasing with the wide variety of offerings in stores and the expansion of shelf space for chocolate products.
Largest Segment by Region
32 %
value share, North America, 2023
The innovations in the sector with colorful packaging techniques and shapes and innovations in the region along with novel flavors impacting the gums market in North America.
Fastest-growing Segment by Distribution Channel
4.49 %
Projected CAGR, Online Retail Store, 2024-2030
The ability to use online marketing tools to target new customers and website analysis tools to gain insight into specific consumers on a global scale are driving the segment.
Fastest-growing Segment by Region
6.69 %
Projected CAGR, Middle East, 2024-2030
Increasing purchases of socially approved products regarding dental benefits and increasing consumer inclination toward impulse purchases drive the market in the region.
Leading Market Player
49.23 %
market share, Mars Incorporated, 2022
The company's major focus on the quality and high standards of the products in the chewing gums segment, with products in a wider range of brands, made Mars a market leader.
Supermarkets and hypermarkets, with their marketing strategy of product positioning, are boosting the market to grow
- Under the global retailing segment, supermarkets and hypermarkets comprised the largest retailing segment in 2023. Strategic product positioning on the shelves for the confectionery category influences impulse purchase behavior among potential consumers. Casino Supermarkets, Carrefour, Super U, and Lidl are some of the leading grocery store operators in the region. By value share, the North American region acquired a share of 29.71% by volume. In this region, supermarkets and hypermarkets are the largest channels in the North American sugar-free chewing gum market. The channel held the major share of 44.21% by value in the overall distribution channels segment for North America's sugar-free chewing gum sales in 2023.
- Convenience stores are the second largest retailers in the global retailing segment since they offer consumers a more convenient shopping experience. By volume, the Asia-Pacific region is considered to be the second-largest in the global retailing business. In 2023, the region acquired a share of 25.64% by volume. The convenience store segment is considered the second-largest retailing segment across the region. The sales volume of sugar-free chewing through convenience stores is estimated to register an 8.3% growth rate in 2024 compared to 2022.
- Compared to the other retailers, online retailing is considered the fastest-growing segment. It maintained a CAGR of 4.06% from 2021-2023. Consumers also prefer the online retail segment as a one-click shopping platform. Due to this factor, consumers can easily manage the average shopping time spent on confections.
Understand The Key Trends Shaping This Market
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The North American and Asia-Pacific region together occupy over 55% of the global market, with the United States and China standing at the top with the largest number of consumers
- The North American region dominated in the sales of sugar-free chewing gums in both value and volume in 2023. Many consumers in North America prioritize low-calorie intake as a part of a healthy lifestyle, which in turn drives the consumption of sugar-free chewing gum. Moreover, people with diabetes need to monitor their sugar intake closely. Sugar-free gum provides a sweet-tasting option without affecting blood sugar levels. About 1 in 10 Americans, or around 37.3 million Americans, had diabetes in 2021. The high prevalence of diabetes and obesity are influencing consumers to purchase sugar-free gums.
- Increasing awareness of the health risks associated with excessive sugar consumption, such as obesity and dental problems, has led consumers in Europe to seek alternatives to sugared products, including gum. Moreover, the popularity of keto and low-carb diets has fueled demand for sugar-free products, including chewing gum, as these diets emphasize reducing sugar and carbohydrate consumption. Hence, the sales value of sugar-free chewing gums increased by 3.25% in 2023 compared to the previous year.
- The Middle Eastern region is anticipated to register the fastest growth with a CAGR of 6.55% by value during 2023-2030. Saudi Arabia has the highest consumption of sugar-free chewing gums in the region. As the disposable income in the region increases, the demand for healthy lifestyle choices such as reducing sugar emerges. The marketing efforts of chewing gum companies is also significantly impacting the demand. Effective advertising campaigns and promotions increase consumer awareness and drive sales. Moreover, the functional claims that the market players use for sugar-free chewing gum are anticipated to drive sales in the future.
