Market Trends of Stand-Up Pouches Industry
This section covers the major market trends shaping the Stand-Up Pouches Market according to our research experts:
Food & Beverage Segment is Expected to Drive Market Growth
- Lifestyle changes and easy access to information on health and nutrition are increasing the demand for indulgent yet healthy foods, convenience foods, and single-serve options. These rapid changes in the food and beverage landscape are creating demand for convenient packaging options like Stand-Up Pouches.
- Moreover, many consumers now consider stand-up pouches a signifier of quality, making them a necessity for vendors to communicate premiumization through this form of packaging. Additionally, Stand-Up pouches help protect foods by keeping outside elements like moisture, light, air, and bacteria away.
- The market has seen considerable innovation in the stand-up pouches used in the food packaging industry. Last year, Coveris, a sustainable packaging company, and Northern Ireland-based poultry meat producer Moy Park partnered to introduce a new recyclable stand-up pouch. The research and development (R&D) network of Coveris created the MonoFlexBE stand-up pouch for Tesco's cooked chicken product. The new packaging includes a recyclable mono-laminate barrier that reduces plastic weight by 55%.
- In addition, several manufacturers in the industry are focusing on introducing sustainable solutions and have constantly been working on customer and market needs. For instance, earlier this year, Shako Flexipack Pvt. Ltd. introduced a Jumbo 5-liter Stand-up pouch for food and Non-food applications, which offers better shelf life, is more environmentally friendly due to lesser weight, and is cost-effective.
- The main factors propelling market expansion are convenience, affordability of pouches, and increasing demand for packaged food and beverages. Stand-up pouches are usually made with lightweight materials, which significantly lowers the cost of transportation. The demand is also fueled by the fact that pouches come with various closure options, including a spout, zipper, and tear notch.
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Asia – Pacific is Expected to be the Fastest Growing Market for Stand-Up Pouches
- The rise of food processing, increasing health care expenditures, and expansion of the retail sector are driving the demand for Stand Up Pouches in food packaging in Asia-pacific. According to the US Department of Agriculture, in 2021, China accounted for more than half of global food and beverage revenue, and the production volume from the food processing and manufacturing industry increased by 6.3% in 2021 despite the continued COVID-19 outbreak.
- The changing consumption habits to include more quick-serve and processed foods and pandemic impacts have led consumers to focus more on nutritional and safety products. With strict COVID-19 control measures enforced across the region, consumer demand for shelf-stable products has grown, for which stand-up pouches are significantly being used for packaging.
- As a larger exporter of products like coffee, tea, sauces, and liquid detergents in Southeast Asia, being packed in this format in the region. This has led players like Mespack, a subsidiary of Duravant, to focus on this segment of their portfolio in the region.
- Moreover, rapid economic growth and urbanization are transforming the retail food sector in the developing economies of the Asia-Pacific region. The growing number of supermarkets, hypermarkets, discount and club stores, and chain convenience stores are offering consumers lower prices, greater convenience, and safer food products due to highly efficient procurement and distribution systems to cater to increasing demand are the center of the development of the retail food sector in the urban market.
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